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LG OLED evo AI W6 vs Samsung S95H 77" OLED TV

Both are 77-inch 4K OLEDs with 120Hz panels and anti-glare coatings, so picture quality is close. The LG W6 is a design statement: a 9.9mm wallpaper panel with a separate Zero Connect box that sends video and audio wirelessly, so the screen mounts flush with no cables. The Samsung S95H is the more practical set: eight HDMI ports, Ethernet, Alexa and Google Assistant, and a far larger owner base behind its rating. Buy the LG if wall-mounting cleanly is the whole point; buy the Samsung if you want more inputs and a conventional setup.

  • Choose the LG OLED evo AI W6 if you want a nearly invisible wall installation and will route all your devices through the wireless Zero Connect box.
  • Choose the Samsung S95H if you need many HDMI inputs, a wired Ethernet connection, and Alexa as well as Google Assistant.

Prices

  • LG OLED evo AI W6: $3,699.99 at Enervee NY (last seen Nov 9)
  • Samsung S95H 77" OLED TV: $3,099.00 at Greentoe (last seen Oct 30)
  • Difference: the Samsung S95H 77" OLED TV is $600.99 cheaper than the LG OLED evo AI W6 at the latest prices (Oct 30 and Nov 9)
LG
LG OLED evo AI W6

LG OLED evo AI W6

4.7(59 ratings)
$3,699.99at Enervee NYChecked Nov 9
See all prices and details
Visit Enervee NY
Pros
  • Flush wallpaper design with no visible wires
  • Wireless Zero Connect box keeps sources off the wall
  • Brightness Booster Ultra and Reflection Free coating
  • Siri support alongside Google Assistant
Cons
  • Only 4 HDMI ports, all on the remote box
  • No Ethernet port
  • Small number of owner ratings so far
  • Wireless link depends on keeping the box within range and line of sight
Samsung
Samsung S95H 77" 4K OLED Vision AI Smart TV

Samsung S95H 77" OLED TV

Samsung S95H 77" 4K OLED Vision AI Smart TV

4.8(1,000 ratings)
$3,099.00at GreentoeChecked Oct 30
See all prices and details
Visit Greentoe
Pros
  • Eight HDMI ports for consoles, soundbar and streaming boxes
  • Ethernet for a stable wired connection
  • Alexa and Google Assistant built in
  • Large owner base with a high rating
Cons
  • Standard panel depth, not a flush wallpaper design
  • Cables run to the TV itself
  • No Siri support
  • No wireless source box

What separates them

LG OLED evo AI W6Samsung S95H 77" OLED TV
Design and mounting9.9mm wallpaper panel mounts flush to the wall with a supplied flush mountStandard OLED panel about 1 inch deep on a conventional mount
Cable managementZero Connect box transmits video and audio wirelessly from up to 30 feetAll sources connect by cable directly to the TV
HDMI inputs4 HDMI ports on the connect box8 HDMI ports on the TV
Wired networkingWi-Fi and Bluetooth onlyEthernet plus Wi-Fi and Bluetooth
Voice assistantsGoogle Assistant and SiriGoogle Assistant and Amazon Alexa
Peak brightnessBrightness Booster Ultra, claimed up to 3.9x brighter than conventional OLEDOLED panel without an equivalent brightness claim
Owner feedback volume4.7 out of 5 from 59 ratings4.8 out of 5 from 1,000 ratings
Weight73 lb69.9 lb

Price history

$5,299.99$2,499.00
Oct 30Nov 10
  • LG OLED evo AI W6: lowest $3,696.99 on Oct 30; $5,299.99 on Nov 10.
  • Samsung S95H 77" OLED TV: lowest $2,499.00 on Oct 31 at The Appliance Plug; $3,485.82 on Nov 10.

Prices at every store

LG OLED evo AI W6

  • Enervee NYNew

    In stock

    $3,699.99Checked Nov 9
    Visit Enervee NY
  • Best BuyNew

    In stock

    $5,299.99Free shippingChecked 2 h ago
    Visit Best Buy
  • Abt ElectronicsNew

    In stock

    $5,299.99Free shippingChecked 2 h ago
    Visit Abt Electronics
  • Enervee CANew

    Availability unknown

    $3,699.99Checked Nov 1
    Visit Enervee CA

Store links may earn us a commission. Some prices via Klarna.

All 5 stores and price history →

Samsung S95H 77" OLED TV

  • GreentoeNew

    Availability unknown

    $3,099.00Checked Oct 30
    Visit Greentoe
  • Electronic ExpressNew

    Availability unknown

    $3,697.99Checked Oct 31
    Visit Electronic Express
  • PC Richard & SonNew

    Availability unknown

    $3,697.99Checked Oct 31
    Visit PC Richard & Son
  • ABC WarehouseNew

    Availability unknown

    $3,697.99Checked Oct 31
    Visit ABC Warehouse

Also available at

  • Abt ElectronicsCheck price at Abt Electronics
  • NeweggCheck price at Newegg
  • CrutchfieldCheck price at Crutchfield
All 12 stores and price history →

Specs compared

SpecLG OLED evo AI W6Samsung S95H 77" OLED TV
Resolution3840 x 21603840 x 2160
High DefinitionYesYes
HDTV Format4K4K
ColorBlackBlack
Screen FormFlatFlat
Display TypeOLEDOLED
Assistant SupportGoogle Assistant, SiriGoogle Assistant, Amazon Alexa
HDRYesYes
ConnectivityBluetooth, Wi-Fi, USB, HDMI, Optical AudioBluetooth, Wi-Fi, RF, USB, HDMI, Ethernet, Opti…
Supported Streaming ServicesNetflix, Prime Video, YouTube, HBO, Disney+Netflix, Prime Video, YouTube, Disney+
Width67.4 in wide70.2 in wide
Screen Size77 inches77 inches
Show all 20 specsShow fewer specs
SpecLG OLED evo AI W6Samsung S95H 77" OLED TV
Depth0.4 in deep1 in deep
Weight73 lb69.9 lb
HDMI Ports4 HDMI ports8 HDMI ports
Anti-GlareYesYes
Refresh Rate120 Hz—
CEC Enabled—Yes
With Energy Saving Mode—Yes
With V-Chip—Yes

What reviewers say

LG OLED evo AI W6

  • 4.7 / 559 ratings

Rated 4.7 out of 5 from 59 ratings, the W6 draws praise for its flush wall look and OLED picture. Buyers flag the price and the care the wireless setup needs.

What people mention
  • DesignPraisedOwners like how thin the panel is and how flat it sits against the wall.
  • Wireless linkMixedThe Zero Connect box is convenient, but placement and line of sight matter.
  • PicturePraisedReviewers call out perfect blacks, strong color and good brightness.
  • GlarePraisedThe reflection-free coating is noted as helpful in bright rooms.

Samsung S95H 77" OLED TV

  • 4.8 / 51,000 ratings

Rated 4.8 out of 5 from 1,000 ratings, the S95H is well received overall. Owners value the picture quality and the port selection. Some raise concerns about brightness and burn-in risk.

What people mention
  • Picture qualityPraisedOwners describe deep blacks and rich contrast from the OLED panel.
  • BrightnessMixedSome say it is bright enough for most rooms but dimmer than high-end LED TVs.
  • PortsPraisedEight HDMI inputs are called generous for consoles and soundbars.
  • Anti-glarePraised

Questions and answers

Which has the better picture?
Both use self-lit OLED panels at 4K and 120Hz with anti-glare treatment, so contrast and black levels are comparable. LG claims extra brightness from Brightness Booster Ultra, which matters in a bright room. Samsung's larger owner base reports consistently high satisfaction.
Is the LG W6 worth stepping up to over the Samsung S95H?
Only if a flush, cable-free wall installation is what you care about most. The Zero Connect box is the reason to pick the LG. If you mainly want inputs and a wired network, the Samsung gives you more for less complexity.
Which is better for gaming?
Both run 4K at 120Hz, so both suit current consoles. The Samsung's eight HDMI ports make it easier to keep a console, PC and soundbar connected at once. LG's four ports sit on the connect box, which you can place away from the screen.
Does the LG W6 need a special installation?
Yes. It is designed to mount flush to the wall with the supplied flush mount, and the Zero Connect box must stay within about 30 feet of the screen. Plan for a professional wall install. The Samsung uses a standard mount.
Which lasts longer?
Neither maker publishes a lifespan figure, and both are OLED panels subject to the same burn-in risk from static logos and tickers. The Samsung's wired connections and conventional layout leave less to go wrong. The LG's wireless box is one more component in the chain.
Do both support the same streaming apps?
Yes. Both list Netflix, Prime Video, YouTube and Disney+, and both support HDR. App selection is effectively the same, so choose on design, ports and assistant rather than on streaming services.

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More comparisons

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  • LG 4K OLED evo W6 Wallpaper Smart TV vs Samsung S95H 77" 4K OLED Vision AI Smart TV

Buying guides that pick them

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The coating is said to cut reflections in bright rooms.