L'Oréal Paris Permanent Hair Colour, Excellence Crème, 3.16 Burgundy, 72ml+100g vs Feria Multi-Faceted Shimmering Hair Color 36

Both are L'Oréal permanent dyes in the burgundy family, rated 4.3, so the choice comes down to coverage versus tone. Excellence Crème is the safer pick for gray coverage and predictable results, with a large review base behind it. Feria 36 Chocolate Cherry gives a deeper, more shimmering burgundy-brown and a vegan formula, but it has far fewer ratings and less evidence on stubborn gray.

• Choose the Excellence Crème if you need full gray coverage, want a non-drip creme that is easy to apply at home, or want the reassurance of hundreds of owner ratings.
• Choose the Feria 36 if you want a deep burgundy-brown with a multi-tonal shimmer and prefer a vegan formula.