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Feria 36 Chocolate Cherry is a permanent at-home dye kit from L'Oréal Paris that lands on a deep burgundy brown with a multi-tonal shimmer. The kit pairs the color gel with a bonding care conditioner, and the formula is vegan. It suits people who want a rich red-brown shift with visible dimension rather than a flat single tone. Against boxed dyes that lean flat, Feria's shimmer claim is its main draw; against salon color, expect less precision on gray coverage and a shorter-lived tone.
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Lowest price we've seen: $12.97 on Nov 10 at Walmart. Tracked across 5 stores since Nov 10.
Ratings sit around 4.3 out of 5, and buyers mostly praise the deep burgundy-brown result and the shine. Complaints center on fading and on how much the shade shifts from the box picture.
L'Oreal Paris L’Oréal Paris L'Oreal Feria Multi-Faceted Shimmering Permanent Hair Color, 36 (Chocolate Cherry) Deep Burgundy Brown, Pack of 1 Hair Dye Kit · Brand: L'Oreal Paris | Authentic product, fast shipping in USA.
