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L'Oreal Paris Superior Preference Intense Dark Red RR-04 vs Schwarzkopf Keratin Color Permanent Hair Color, 1.8 Ruby Noir

Both are permanent cream reds in one-kit boxes, but they target different shoppers. Superior Preference RR-04 is a brighter intense dark red with a 10-minute full cure time and color claimed to last up to 9 weeks. Keratin Color 1.8 Ruby Noir is a deeper brown-red with keratin and a 30-minute cure time. No current prices were provided for either product, so compare live store prices on Deal.ai before buying.

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L'Oreal Paris
L'Oreal Paris Superior Preference Intense Dark Red RR-04

L'Oreal Paris Superior Preference Intense Dark Red RR-04

Choose the L'Oreal Paris Superior Preference Intense Dark Red RR-04 if you want a vivid dark red, a fast 10-minute processing time, and color that resists fading for up to 9 weeks.

Pros
  • Fast 10-minute processing time.
  • Fade-defying color claimed up to 9 weeks.
  • 12-month period after opening.
  • Bright intense dark red shade.
Cons
  • No ratings given.
  • No keratin or bond-care ingredient listed.
  • Red shades need frequent root touch-ups.

What separates them

L'Oreal Paris Superior Preference Intense Dark Red RR-04Schwarzkopf Keratin Color Permanent Hair Color, 1.8 Ruby Noir
Shade directionIntense dark red (RR-04)Ruby Noir, a brown-based red (1.8)
Full cure time10 minutes30 minutes
Fade claimUp to 9 weeksNot stated
Key added ingredientNot statedKeratin
Hair type listedAllNormal; page also lists curly, coarse, fine, dry, damaged and color-treated
Volume6 fl oz6.1 fl oz
Period after opening12 months3 months
Ratings

Price history

  • L'Oreal Paris Superior Preference Intense Dark Red RR-04: lowest $14.79 on Nov 2 at Amazon.
  • Schwarzkopf Keratin Color Permanent Hair Color, 1.8 Ruby Noir: lowest $6.99 on Nov 2 at eBay.

Prices at every store

L'Oreal Paris Superior Preference Intense Dark Red RR-04

  • AmazonCheck price at Amazon
Prices and history →

Schwarzkopf Keratin Color Permanent Hair Color, 1.8 Ruby Noir

  • AmazonCheck price at Amazon
  • eBayCheck price at eBay
Prices and history →

Specs compared

SpecL'Oreal Paris Superior Preference Intense Dark Red RR-04Schwarzkopf Keratin Color Permanent Hair Color, 1.8 Ruby Noir
Item formCreamCream
Hair typeAllNormal
Number of items11
Full cure time10 minutes30 minutes
ColorRedRuby Noir
FormulationCreamCream
Volume6 fl oz6.1 fl oz
Kit TypeFull Coverage—
Hair color typePermanent—
Unit count1 count—

What reviewers say

L'Oreal Paris Superior Preference Intense Dark Red RR-04

Owners of Superior Preference generally rate the line for rich color and good gray coverage, and the red shades are popular for their depth. The recurring complaint is fading: reds tend to lose intensity within a few weeks despite the fade-resistant claim.

Pros
  • Rich, saturated color payoff
  • Good gray coverage
  • Easy one-box application
Cons
  • Red fades noticeably within weeks
  • Can run dark or uneven on porous hair
  • Box quantity may not cover long hair

Schwarzkopf Keratin Color Permanent Hair Color, 1.8 Ruby Noir

Buyers rate it highly, with the color described as natural and close to their own shade. Owners say it does not leave hair rough and instead feels silky and shiny after coloring.

Pros
  • Color looks natural, like the user's own hair

Questions and answers

Which gives a brighter red?
Superior Preference RR-04 is the brighter intense dark red. Keratin Color 1.8 Ruby Noir reads as a deeper brown-red.
Which is faster to apply?
Superior Preference. Its full cure time is 10 minutes versus 30 minutes for Keratin Color.
Which lasts longer before fading?
L'Oreal claims up to 9 weeks of fade-defying color. Schwarzkopf does not state a fade duration for Ruby Noir.
Is the keratin version worth it for damaged hair?
Keratin Color lists dry, damaged and color-treated hair and includes keratin. If your hair is fragile, that is the more relevant kit of the two.
Which is better for covering gray?
Both are permanent, full-coverage kits. L'Oreal markets Superior Preference as full coverage; Schwarzkopf does not state gray coverage for this shade, so check the box.
How long can I keep an opened kit?
Up to 12 months for Superior Preference and 3 months for Keratin Color after opening, per the listed periods.

More comparisons

  • L'Oreal Paris Feria Shimmering Permanent Hair Color R57 Cherry Crush vs L'Oreal Paris Superior Preference Intense Dark Red RR-04
  • L'Oreal Paris Feria Shimmering Permanent Hair Color R57 Cherry Crush vs Schwarzkopf Keratin Color Permanent Hair Color, 1.8 Ruby Noir
Schwarzkopf
Schwarzkopf Keratin Color Permanent Hair Color, 1.8 Ruby Noir

Schwarzkopf Keratin Color Permanent Hair Color, 1.8 Ruby Noir

5· 15 ratings

Choose the Schwarzkopf Keratin Color 1.8 Ruby Noir if you want a deeper brown-red, keratin in the formula, and a kit rated 5 out of 5 from 15 ratings.

Pros
  • Keratin in the formula.
  • Rated 5 out of 5 from 15 ratings.
  • Listed for dry, damaged and color-treated hair.
  • Vegan and cruelty-free per the product page.
Cons
  • 30-minute cure time, three times longer than A.
  • 3-month period after opening.
  • Deeper brown-red, not a true bright red.
None given
5 out of 5 from 15 ratings
Package information
Box
—
Period after opening12M—
Show all 23 specsShow fewer specs
SpecL'Oreal Paris Superior Preference Intense Dark Red RR-04Schwarzkopf Keratin Color Permanent Hair Color, 1.8 Ruby Noir
Fade-defying colorup to 9 weeks—
Country Of Origin—United States
Period After Opening (PAO)—3M
Ingredients—Keratin
Active Ingredients—Ammonia, Hydrogen Peroxide
Hair Color Shade—Brown, Medium Brown
Hair Color Permanence—Permanent
Item Weight—2.08 ounces
Suitable Hair Color—All Hair Colors
Material Features—Gluten Free
Container Type—Box
  • Hair feels silky and shiny, not damaged
  • Good gray coverage
  • Trusted brand compared with others tried
  • Cons
    • Ammonia scent during application
    • Shade can come out darker than the swatch suggests
    • One box may not cover long hair