Which gives a more natural result?

The Schwarzkopf 1.8 Ruby Noir. Its brown base reads closer to natural hair, while the Feria R57 is a bold, intense auburn.

Which covers gray better?

The Feria R57. L'Oreal states 100% gray coverage for it; Schwarzkopf does not make that claim for this shade.

Is the Schwarzkopf kit worth it at half the price?

Yes if you want a darker, softer red-brown and keratin conditioning. Pay for the Feria if you want maximum red intensity and gray coverage.

Which is better for damaged or color-treated hair?

The Schwarzkopf Keratin Color. It is listed for dry, damaged and color-treated hair and includes keratin; Feria relies on its bonding conditioner.

How long does each take?

Schwarzkopf lists a 30-minute processing time. Feria's timing is not stated on the listing, so follow the kit instructions.

Both are permanent, so regrowth is the limit either way. Red tones like Cherry Crush tend to fade faster than brown-based shades like Ruby Noir.

L'Oreal Paris Feria Shimmering Permanent Hair Color R57 Cherry Crush vs Schwarzkopf Keratin Color Permanent Hair Color, 1.8 Ruby Noir

Buy the L'Oreal Feria R57 if you want a bold, high-shine auburn with a long track record and 100% gray coverage. Buy the Schwarzkopf Keratin Color 1.8 Ruby Noir if you want a darker, more natural-looking brown-red and care more about conditioning than intensity. The Feria kit is $12.97 at Amazon as of November 3, 2026, and the Schwarzkopf kit is $6.99 at eBay as of the same date.

Today the Schwarzkopf Keratin Color Permanent Hair Color, 1.8 Ruby Noir costs $5.98 less at its best price.

Ask our shopping agent