Panasonic Z95B OLED TV vs LG B3 OLED TV

The Panasonic Z95B is the better TV on picture and sound. Its Primary RGB Tandem OLED panel with ThermalFlow cooling runs brighter and holds richer color than the LG B3's standard OLED panel, and its Technics-tuned 360° Soundscape Pro speakers make a soundbar optional. The B3 is LG's entry OLED line: the a7 Gen6 processor and 20W speakers are a step below, but it keeps four HDMI 2.1 ports, G-Sync, FreeSync Premium and Dolby Vision, and owners rate it 4.6 out of 5. Reviewers call the Z95B a great TV but rank it third among 2025 flagships, behind Sony and LG's top sets. Buy the Z95B for the best picture and built-in audio in this pair; buy the B3 if you want a large OLED and will add your own sound.

• Choose the Panasonic Z95B if you want the brightest, most colorful OLED here and built-in sound good enough to skip a soundbar.
• Choose the LG B3 if you want a big-screen OLED with four HDMI 2.1 ports and plan to pair it with your own sound system.