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Philips 40PQF7446/F7 40" QLED Smart TV vs Hisense QD4 40" Full HD Roku TV

Both are 40-inch 1080p QLED sets, so the picture hardware is close and neither is a 4K TV. The Philips runs Google TV with a voice remote, two HDMI ports and Android 14, which suits people who want Google Assistant and Chromecast built in. The Hisense runs Roku, which most owners find simpler and faster to navigate, and the QD4 line is a solid budget pick. Pick on the smart platform and port needs, not on image quality.

  • Choose the Philips 40PQF7446 if you want Google TV, Google Assistant voice control and Chromecast built in.
  • Choose the Hisense QD4 if you prefer Roku's simpler interface and a remote that most people pick up quickly.

Prices

  • Philips 40PQF7446/F7 40" QLED Smart TV: $178.00 at Walmart (last seen Nov 10)
  • Hisense QD4 40" Full HD Roku TV: $147.96 at Amazon (last seen Nov 13)
  • Difference: the Hisense QD4 40" Full HD Roku TV is $30.04 cheaper than the Philips 40PQF7446/F7 40" QLED Smart TV at the latest prices (Nov 10 and Nov 13)
Philips
Philips 40" Class QLED FHD (1080p) Google Smart TV (40PQF7446/F7)

Philips 40PQF7446/F7 40" QLED Smart TV

Philips 40" Class QLED FHD (1080p) Google Smart TV (40PQF7446/F7)

4.3(297 ratings)
$178.00at WalmartChecked Nov 10
See all prices and details
Visit Walmart
Pros
  • Google TV pulls apps and subscriptions into one watchlist
  • Google Assistant voice search and smart home control
  • Chromecast built in for phone casting
  • QLED panel with wide viewing angles
Cons
  • Only 2 HDMI ports
  • 1080p, not 4K
  • Android TV updates can slow older hardware
Hisense
Hisense 40 Inch Class QD4 Hi-QLED Series Full HD Smart Roku TV

Hisense QD4 40" Full HD Roku TV

Hisense 40 Inch Class QD4 Hi-QLED Series Full HD Smart Roku TV

$147.96at AmazonChecked Nov 13
See all prices and details
Visit Amazon

Store links may earn us a commission. As an Amazon Associate, Deal.ai earns from qualifying purchases.

Pros
  • Roku interface is fast and easy to learn
  • Usually more HDMI inputs
  • Roku app works as a private listening remote
  • Hi-QLED panel at a budget tier
Cons
  • Fewer voice assistant features than Google TV
  • Roku's app store is smaller than Google Play
  • No Chromecast built in

What separates them

Philips 40PQF7446/F7 40" QLED Smart TVHisense QD4 40" Full HD Roku TV
Smart platformGoogle TV on Android 14, with Google Assistant and ChromecastRoku OS, with its own simple home screen and Roku app
Voice controlAsk Google to find shows and control smart home devicesRoku voice search through the remote
HDMI inputs2 HDMI portsTypically 3 HDMI ports on the QD4
PanelQLED, 178-degree viewing anglesHi-QLED full array-style backlight
Resolution1080p Full HD1080p Full HD
Refresh rate60Hz60Hz
Size and standAbout 35 inches wide with a centered standAbout 35.4 inches wide with feet near the edges

Price history

$149.99$147.96
Nov 9Nov 13
  • Hisense QD4 40" Full HD Roku TV: lowest $147.96 on Nov 13 at Amazon.

Prices at every store

Philips 40PQF7446/F7 40" QLED Smart TV

  • WalmartNew

    In stock

    $178.00Checked Nov 10
    Visit Walmart
Prices and history →

Hisense QD4 40" Full HD Roku TV

  • Best BuyNew

    In stock

    $149.99Free shippingChecked Nov 13
    Visit Best Buy
  • Best BuyNew

    In stock

    $149.99Free shippingChecked Nov 13
    Visit Best Buy
  • Enervee NYNew

    In stock

    $149.99+ $9.99 shippingChecked Nov 13
    Visit Enervee NY
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $147.96Free shippingChecked Nov 13
    Visit Amazon

Store links may earn us a commission. Some prices via Klarna.

All 6 stores and price history →

Specs compared

SpecPhilips 40PQF7446/F7 40" QLED Smart TVHisense QD4 40" Full HD Roku TV
colorBlackBlack
Screen size40 in40.0
Screen resolutionFull HD, 1920 x 1080 pixels1920x1080 (Full HD)
Panel typeQLED—
Aspect ratio16:9—
Viewing angle178 ° Horizontal, 178 ° Vertical—
Dimensions891.54 (W) x 508 (H) x 71.12 (D) mm—
Dimensions with stand891.54 (W) x 556.26 (H) x 180.34 (D) mm—
Speakers2—
HDMI ports2—
USB ports1—
Wi-Fi version802.11ac MIMO—
Show all 14 specsShow fewer specs
SpecPhilips 40PQF7446/F7 40" QLED Smart TVHisense QD4 40" Full HD Roku TV
Operating systemAndroid 14—
Release Year—2026

What reviewers say

Philips 40PQF7446/F7 40" QLED Smart TV

  • 4.3 / 5297 ratings

Buyers rate it well overall, with most praise going to picture quality for the size and the easy Google TV setup. Complaints center on the modest built-in sound and the limited port count.

What people mention
  • Picture qualityPraisedOwners say the QLED panel looks bright and colorful for a Full HD set.
  • SetupPraisedReviewers find Google TV quick to set up and easy to navigate.
  • SoundCriticisedThe two built-in speakers are described as thin, with owners often adding a soundbar.
  • PortsCriticisedTwo HDMI inputs are called limiting for consoles and streaming sticks.

Hisense QD4 40" Full HD Roku TV

Owners of Hisense's small QLED sets tend to praise the color and the Roku interface for the size class, while criticizing sound quality and off-angle viewing. Long-term reports are mixed on panel uniformity.

What people mention
  • Picture colorPraisedOwners say the QLED panel looks more vivid than other small budget TVs.
  • SoundCriticisedReviewers call the built-in speakers thin and recommend a soundbar.
  • Roku interfacePraisedUsers find the Roku home screen fast and easy to navigate.
  • Viewing anglesCriticisedColors and contrast drop when watching from the side.

Questions and answers

Which is better for a bedroom?
Both are 40-inch 1080p sets that fit a bedroom well. The Hisense's Roku interface is simpler for casual late-night viewing, while the Philips adds Google Assistant voice control.
Which has better picture quality?
They are close. Both use QLED panels at 1080p and 60Hz, so neither beats the other clearly. The Philips lists 178-degree viewing angles, which helps off-axis seating.
Do I need 4K instead?
At 40 inches you sit close enough that 4K helps only if you stream 4K content and sit within about 5 feet. Otherwise 1080p is fine at this size.
Which is easier to use?
Roku on the Hisense is generally considered the easier interface for people who want simple navigation. Google TV on the Philips is more content-forward but busier.
Which has more ports?
The Hisense QD4 typically offers three HDMI inputs against two on the Philips, which matters if you connect a console, soundbar and streaming stick.
Is the Philips worth stepping up to?
Step up only if Google Assistant, Chromecast and Android apps matter to you. If you just want to watch streaming apps, the Hisense covers it.

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