Roku Select Series 43" 4K TV vs Hisense DécoTV 43" 4K Fire TV

The Hisense DécoTV is the stronger picture and sound pick: Hi-QLED panel, Dolby Vision and Dolby Atmos beat the Roku Select's plain LED, HDR10 and basic stereo. The Roku wins on simplicity and ecosystem: Roku OS is the easiest smart TV interface to learn, and it works with Apple Home, Alexa and Google Home. Build quality is comparable at this size, and both are 60Hz panels, so neither is a gaming set. Buy the Roku for a bedroom or kids' room where ease matters most; buy the Hisense if you watch movies and want the better image.

• Choose the Roku Select Series if you want the simplest interface, a remote anyone can use, and wide smart-home support.
• Choose the Hisense DécoTV if picture quality and sound matter more to you than interface simplicity.