Shop
  • Deals
  • Deal checker
  • Black Friday
  • Buying guides
  • Brands
  • Stores
Travel
  • Flight deals
  • Hotel deals
Company
  • Research
  • Press
  • deal.ai apps
Black Friday 2026
  • Walmart
  • Best Buy
  • Target
  • TVs
  • Laptops
  • Headphones
  • Apple
  • Gaming
  • Vacuums
  • Kitchen
  • Toys
  • Smartwatches
  • Tablets
  • Furniture
  • Mattresses
© Deal.ai Inc.
TermsPrivacy
Deal.ai › Compare

VIZIO VFQ43M-10 43" QLED Smart TV vs Roku Select Series 43" 4K TV

The Roku Select Series is the better buy for most people. It gives you true 4K resolution, three HDMI ports, an Ethernet jack and an optical audio output, and its 4.8 rating from 1,755 owners is stronger than the VIZIO's 4.3 from 5,311. The VIZIO's QLED panel and quantum dot color can look richer at 1080p, but a 43-inch screen at Full HD is a hard sell next to 4K. Buy the VIZIO only if you sit far away, want the punchier color, and value its AirPlay 2 and WatchFree+ extras.

  • Choose the VIZIO 43" Quantum if you want quantum dot color and AirPlay 2 casting on a secondary or bedroom TV and don't need 4K.
  • Choose the Roku Select Series if you want a 4K picture, more ports and the simplest smart TV interface for the same size screen.

Prices

  • VIZIO VFQ43M-10 43" QLED Smart TV: $148.00 at Walmart (checked today)
  • Roku Select Series 43" 4K TV: $199.99 at Walmart (checked today)
  • Difference: the VIZIO VFQ43M-10 43" QLED Smart TV is $51.99 cheaper than the Roku Select Series 43" 4K TV today
VIZIO
VIZIO 43" Class Quantum Full HD QLED Smart TV, 1080p (VFQ43M-10)

VIZIO VFQ43M-10 43" QLED Smart TV

VIZIO 43" Class Quantum Full HD QLED Smart TV, 1080p (VFQ43M-10)

4.3(5,311 ratings)
$148.00at WalmartVerified
See all prices and details
Visit Walmart
Pros
  • Quantum dot QLED color looks vivid for a 43-inch set
  • AirPlay 2 and Google Cast cover both phone ecosystems
  • DTS Virtual:X and Bluetooth headphone pairing
  • Auto Low Latency Mode and a gaming menu for consoles
Cons
  • Only 1080p on a 43-inch screen
  • Two HDMI ports is tight for a console plus a streamer
  • Walmart account required for smart features and updates
  • No Ethernet and no optical audio out
Roku
Roku Smart TV 2026 43-Inch Select Series 4K HDR TV

Roku Select Series 43" 4K TV

Roku Smart TV 2026 43-Inch Select Series 4K HDR TV

4.8(1,755 ratings)
$199.99at WalmartVerified
See all prices and details
Visit Walmart
Pros
  • True 4K resolution at 43 inches
  • Three HDMI ports, USB, Ethernet and optical audio
  • Roku OS is fast to learn and the voice remote searches across apps
  • Strong 4.8 owner rating and auto speech clarity for dialogue
Cons
  • Plain LED panel, so color and contrast trail the QLED
  • 60 Hz only, with no gaming extras like ALLM
  • Built-in speakers are basic
  • Fewer casting options than the VIZIO

What separates them

VIZIO VFQ43M-10 43" QLED Smart TVRoku Select Series 43" 4K TV
Resolution1920 x 1080 Full HD4K Ultra HD
PanelQLED with quantum dot color and full array backlightStandard LED
HDMI inputs23
Wired networkWi-Fi onlyEthernet port
Audio outputBluetooth and speakers onlyOptical audio output plus Bluetooth
Smart platformVIZIO OS with WatchFree+ and mobile app controlRoku OS with voice remote and free live TV on the home screen
Casting and assistantsAirPlay 2, Google Cast, Alexa and Google AssistantAlexa, Google Home and Apple Home
Owner rating4.3 from 5,311 ratings4.8 from 1,755 ratings

Price history

$249.99$130.00
Nov 1Nov 8
  • VIZIO VFQ43M-10 43" QLED Smart TV: lowest $130.00 on Nov 1 at Walmart; $130.00 on Nov 4.
  • Roku Select Series 43" 4K TV: lowest $199.99 on Nov 8 at Best Buy.

Prices at every store

VIZIO VFQ43M-10 43" QLED Smart TV

  • WalmartNew

    In stock

    $148.00Verified
    Visit Walmart

Also available at

  • WalmartCheck price at Walmart
Prices and history →

Roku Select Series 43" 4K TV

  • WalmartNew

    In stock

    $199.99Verified
    Visit Walmart
  • Best BuyNew

    In stock

    $199.99Free shippingObserved Nov 8, 2026, 6:54 PM
    Visit Best Buy
  • Lowe'sNew

    In stock

    $199.99Free shippingObserved Nov 8, 2026, 6:54 PM
    Visit Lowe's
  • TargetNew

    In stock

    $199.99Free shippingObserved Nov 8, 2026, 6:54 PM
    Visit Target

Store links may earn us a commission. Some prices via Klarna.

All 7 stores and price history →

Specs compared

SpecVIZIO VFQ43M-10 43" QLED Smart TVRoku Select Series 43" 4K TV
screen_size43 in43 inches
colorBlackBlack
Resolution1920 x 10804K Ultra HD
Refresh rate60 Hz60Hz
PlatformVIZIO OSRoku OS
Display TypeQLEDLED
ConnectivityBluetooth, Wi-Fi, HDMIBluetooth, Wi-Fi
HDMI Ports2 HDMI ports3x HDMI
Panel typeQLED—
HDR formatHDR10 through HDMI—
HDMI inputs2 HDMI inputs—
Wi-FiDual-Band WiFi 5—
Show all 40 specsShow fewer specs
SpecVIZIO VFQ43M-10 43" QLED Smart TVRoku Select Series 43" 4K TV
Speakers2 speakers—
Sound technologyDTS Virtual:X—
VESA pattern200 x 100—
Weight with stand13.14 lb—
High DefinitionYes—
HDTV Format1080p—
Screen FormFlat—
Assistant SupportGoogle Assistant, Amazon Alexa—
HDRYes—
Supported Streaming Services

What reviewers say

VIZIO VFQ43M-10 43" QLED Smart TV

  • 4.3 / 55,311 ratings

With 4.3 out of 5 from 5,311 ratings, owners largely see this as strong value for a small, bright QLED set. Complaints center on the limited HDMI count, average sound and the account requirement for smart features.

What people mention
  • Picture qualityPraisedOwners say the QLED panel delivers bright, saturated color that beats typical budget TVs.
  • ValuePraisedBuyers repeatedly call it a lot of TV for the money at this size.
  • HDMI portsCriticisedTwo HDMI inputs are seen as too few once a console and streaming stick are connected.
  • SoundCriticisedReviewers find the built-in speakers thin and recommend a soundbar.

Roku Select Series 43" 4K TV

  • 4.8 / 51,755 ratings

With 4.8 out of 5 from 1,755 ratings, owners mostly praise how easy the Roku interface is and how well it works as a secondary TV. Complaints center on the basic picture and modest built-in sound rather than on the software.

What people mention
  • Ease of usePraisedOwners say the Roku home screen and remote are easy for the whole household to learn.
  • Picture qualityMixedReviewers call the 4K picture good for the price but not bright or punchy enough for a main living room.
  • SoundCriticisedThe two built-in speakers are described as thin, with several owners adding a soundbar.
  • ValuePraised

Questions and answers

Which is better for a bedroom?
The Roku. Its 4K panel and simple remote suit close viewing, and the optical output lets you add a soundbar later. The VIZIO is fine for a bedroom too, but you give up resolution.
Is the VIZIO's QLED panel worth choosing over 4K?
Only if color punch matters more to you than sharpness. Quantum dot color is noticeably richer, but at 43 inches most viewers will notice the Roku's extra detail more than the VIZIO's color.
Which has better ports for a console and soundbar?
The Roku. It has three HDMI inputs and an optical audio output, so a console, a streamer and a soundbar can all connect. The VIZIO has two HDMI ports and no optical out.
Which lasts longer?
Neither brand publishes a lifespan figure. The Roku's higher owner rating suggests fewer complaints over time, but both are budget sets and either can last years with normal use.
Do both work with Alexa and Google?
Yes. Both support Alexa and Google Assistant, and the VIZIO adds AirPlay 2 and Google Cast for phone casting. The Roku works with Apple Home as well.
Is the Roku worth stepping up to from the VIZIO?
For most shoppers, yes. You get 4K, an extra HDMI port, Ethernet and optical audio for a small jump in class. Skip it only if you specifically want QLED color.

Ask our shopping agent

It checks today's price at every store, compares the alternatives and answers in about a minute.

Enter to send, Shift+Enter for a new line

More comparisons

  • VIZIO 43" Class Quantum Full HD QLED Smart TV, 1080p (VFQ43M-10) vs Samsung 55” Class M70HB Series Mini LED 4K UHD Samsung Vision AI Companion Smart Tizen TV 2026
  • VIZIO 43" Class Quantum Full HD QLED Smart TV, 1080p (VFQ43M-10) vs Roku 43" Select Series 4K HDR Smart TV
  • SAMSUNG 40 F6000F 4K SMART TV vs VIZIO 43" Class Quantum Full HD QLED Smart TV, 1080p (VFQ43M-10)
  • VIZIO 43" Class Quantum Full HD QLED Smart TV, 1080p (VFQ43M-10) vs Toshiba M450 QLED 4K UHD Smart Fire TV
  • VIZIO 43" Class Quantum Full HD QLED Smart TV, 1080p (VFQ43M-10) vs Hisense 40" QD4 1080p Full HD Hi-QLED Fire TV Smart TV (40QD4SF) - 2026
  • VIZIO 43" Class Quantum Full HD QLED Smart TV, 1080p (VFQ43M-10) vs Westinghouse 43" Smart TV, 1080p FHD Xumo TV with Voice Remote
  • Amazon Fire TV 65" Omni Series 4K UHD Smart TV vs VIZIO 43" Class Quantum Full HD QLED Smart TV, 1080p (VFQ43M-10)

Buying guides that pick them

  • Best 43-inch smart TVs under $200
  • Best cheap 43-inch TVs
  • Best TVs under $300
Hulu, Netflix, Prime Video, YouTube, Pandora, H…
—
Depth2.9 in deep—
Width35.2 in wide—
Screen Resolution3840x2160 (4K Ultra HD)—
BluetoothYes—
Release Year2026—
HDR support—HDR10
USB ports—1x USB
Ethernet—1x Ethernet
Optical audio—1x optical audio output
Dimensions—43" L x 5" w x 26" H
Weight—5.9 kg
Display—LED
Brand—Roku
Television type—Smart TVs
Smart tech—Y
Virtual asst.—Apple Home, Alexa, Google Home
HDMI number—4
Mount type—Freestanding
Buyers see it as a lot of streaming features for a low price.