Samsung DU7200 43" Crystal UHD 4K TV vs Insignia F50 43-inch 4K Fire TV

Both are 43-inch 4K LED TVs at 60 Hz with three HDMI ports, so the picture hardware is close. The Samsung DU7200 adds PurColor, 4K upscaling, Motion Xcelerator, HDR and Q Symphony soundbar pairing, and its Tizen platform is the more polished smart system. The Insignia F50 runs Fire TV with Alexa voice control, has a measured contrast ratio around 5500:1, and owners rate it 4.7 out of 5 for bright picture and easy setup, though they consistently flag weak speakers and some app glitches. Buy the Samsung for a smoother smart experience and better motion handling; buy the Insignia if Alexa and Fire TV matter more than refinement.

• Choose the Samsung DU7200 if you want a polished Tizen smart system, smoother motion, and Q Symphony pairing with a Samsung soundbar.
• Choose the Insignia F50 if you live in the Amazon ecosystem and want Alexa voice control built into the remote.