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Insignia 43-inch F50 4K Fire TV vs Toshiba 43-Inch C350 Fire TV

Both are 43-inch 4K Fire TVs at budget prices, but the Toshiba C350 is the stronger pick for most people. It adds Dolby Vision, Dolby Atmos, a fourth HDMI port, HDMI-CEC and gaming features like ALLM and VRR, and it rates 4.6 out of 5 from 802 ratings. The Insignia F50 is the cheaper-feeling option with a brighter, higher-contrast panel on paper (5496:1 vs 2594:1) and Ethernet, so pick it only if wired networking or a lower price matters most. Check the live prices on both before deciding, since neither price was given here.

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Insignia
Insignia 43-inch F50 4K Fire TV

Insignia 43-inch F50 4K Fire TV

Choose the Insignia F50 if you want Ethernet for a wired connection, a panel rated at higher contrast, and the lowest price you can find on a 43-inch 4K Fire TV.

Pros
  • Higher listed contrast ratio (5496:1) for deeper blacks in a dark room
  • Ethernet port for a stable wired connection
Edge-to-edge glass and metal bezel design
  • Simple setup and easy Amazon account linking, per reviewers
  • Alexa voice remote for opening apps
  • Cons
    • Built-in speakers are widely criticized as weak
    • Reviewers report a defective Hulu app
    • Only HDR10, no Dolby Vision
    • Three HDMI ports, no VRR or ALLM listed
    • Some reviewers found the smart features less capable than expected
    Toshiba
    Toshiba 43-Inch C350 Fire TV

    Toshiba 43-Inch C350 Fire TV

    4.6· 802 ratings

    Choose the Toshiba C350 if you want Dolby Vision and Dolby Atmos, four HDMI ports, and gaming features like ALLM and VRR for about the same budget.

    Pros
    • Dolby Vision and Dolby Atmos for better HDR and sound
    • Four HDMI ports with HDMI-CEC
    • Game Mode with ALLM, VRR and eARC
    • 4.6 out of 5 from 802 ratings
    • Anti-glare finish and 178-degree viewing angle
    Cons
    • Lower listed contrast ratio (2594:1)
    • Visibly darker at wide viewing angles
    • Wi-Fi only, no Ethernet port
    • One shopper reported image retention and a warranty dispute
    • Operating system could use improvement, per buyers

    What separates them

    Insignia 43-inch F50 4K Fire TVToshiba 43-Inch C350 Fire TV
    HDR formatsHDR10 onlyDolby Vision, HDR10 and HLG
    Audio processingStandard stereo speakers, widely criticized as weakDTS Virtual:X and Dolby Atmos support
    HDMI ports34, with HDMI-CEC
    Gaming features60Hz panel, no VRR or ALLM listedGame Mode with ALLM, VRR and eARC; Motion Rate 120
    Contrast ratio5496:12594:1
    Wired networkingWi-Fi and EthernetWi-Fi only
    Viewing angle170 degrees178 degrees, but visibly darker at wide angles
    RatingsNo rating figure given4.6 out of 5 from 802 ratings

    Price history

    • Insignia 43-inch F50 4K Fire TV: lowest $149.99 on Nov 1 at Amazon.
    • Toshiba 43-Inch C350 Fire TV: lowest $159.99 on Nov 1 at Best Buy.

    Prices at every store

    Insignia 43-inch F50 4K Fire TV

    • AmazonCheck price at Amazon
    Prices and history →

    Toshiba 43-Inch C350 Fire TV

    • AmazonCheck price at Amazon
    • Best BuyCheck price at Best Buy
    Prices and history →

    Specs compared

    SpecInsignia 43-inch F50 4K Fire TVToshiba 43-Inch C350 Fire TV
    Network FunctionalitySmart TV, StreamingSmart TV
    Smart TVYesYes
    HDMI Ports34
    Internet Streaming ServicesNetflix, Disney+, Hulu, Prime VideoNetflix, Disney+, Hulu
    Network ConnectivityWi-Fi, EthernetWi-Fi
    Video InterfaceHDMIHDMI
    Supported Resolutions4K4K
    Display TypeLEDLED
    Resolution4K UHD4K UHD
    HDTV Format4K UHD4K UHD
    Backlight TechnologyLEDLED
    Display HighlightsHDR10HDR
    Show all 40 specsShow fewer specs
    SpecInsignia 43-inch F50 4K Fire TVToshiba 43-Inch C350 Fire TV
    Refresh Rate60Hz60Hz
    Display Aspect Ratio16:916:9
    Image Contrast RatioImproved contrast ratios (with HDR10)2,594:1
    Viewing Angle170 degreesWide viewing angle, Visibly darker at a wide an…
    Viewing Angle (Vertical)170 degrees178 degrees
    Menu LanguageSpanish, EnglishSpanish, English, French
    Screen FormFlatFlat
    Stand And MountStand includedStand Included
    Design HighlightsWall mountable

    What reviewers say

    Insignia 43-inch F50 4K Fire TV

    Reviewers are broadly positive about picture quality and value, calling the colors bright and vibrant and the setup simple. The main complaints are the built-in speakers and some app functionality, with one owner finding the smart features less capable than expected.

    Pros
    • Bright, vibrant picture with strong contrast
    • Good value for the money
    • Simple setup and easy Amazon account linking
    • Alexa voice remote for opening apps
    Cons
    • Built-in speakers are not very good
    • Hulu app functionality reported as defective
    • Smart features less capable than expected

    Toshiba 43-Inch C350 Fire TV

    Reviewers are broadly positive about picture quality and value for the size, and many like the Fire TV streaming experience. A few report image retention and one had a warranty dispute after a failure just before one year.

    Pros
    • Picture quality better than expected
    • Good value for a 43-inch 4K TV
    • Easy menu navigation and streaming apps
    • Fire TV experience and parental controls
    Cons
    • Image retention or ghosting
    • Warranty did not cover a failure just before one year
    • Operating system could be improved
    Reviews
    • Really worth it
    • Insignia 43-inch F50 4K Fire TV drops to $99.99 with $100 off - Digital Trends may earn a commission when you buy through links on our site
    • TVs Archives - Page 2 of 32 - Digital Trends - You Asked: Budget TVs we forgot to mention and the best Roku-powered TV
    • Great Picture Quality and Excellent Value!

    Questions and answers

    Which has the better picture, the Insignia F50 or the Toshiba C350?
    The Insignia lists a much higher contrast ratio (5496:1 vs 2594:1), which should help in a dark room. The Toshiba adds Dolby Vision, which can look better with compatible content. For most rooms, the Toshiba's format support and processing edge it out.
    Which is better for gaming?
    The Toshiba C350. It lists Game Mode with ALLM, VRR and eARC and a Motion Rate 120 figure. The Insignia F50 lists only a 60Hz panel with no VRR or ALLM.
    Do either of these have Dolby Vision?
    Only the Toshiba C350. It supports Dolby Vision, HDR10 and HLG. The Insignia F50 supports HDR10 only.
    Which has better sound without a soundbar?
    The Toshiba on paper, with DTS Virtual:X and Dolby Atmos support. Reviewers of the Insignia F50 repeatedly call its speakers weak, so a soundbar is worth budgeting for either set.
    Can I connect either TV with an Ethernet cable?
    Only the Insignia F50 lists an Ethernet port alongside Wi-Fi. The Toshiba C350 lists Wi-Fi only.
    Is the Toshiba worth more than the Insignia?
    If the prices are close, yes. The Toshiba adds Dolby Vision, Dolby Atmos, a fourth HDMI port and gaming features, and it carries a 4.6 out of 5 rating from 802 ratings. Pay a clear premium only if you need the Insignia's Ethernet port.

    More comparisons

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    • Insignia 43-inch F50 4K Fire TV vs Vizio 43" 4K Smart Led TV
    • Hisense Class QD6 Series QLED 4K UHD Smart Fire TV vs Insignia 43-inch F50 4K Fire TV
    • Hisense Class QD6 Series QLED 4K UHD Smart Fire TV vs Toshiba 43-Inch C350 Fire TV
    • 43" 4K UHD HDR Frameless Xumo TV vs Toshiba 43-Inch C350 Fire TV
    —
    MaterialMetal (bezel), Glass (edge-to-edge)—
    Mount InterfaceVESA 100x100 standard—
    Contrast Ratio5496:1—
    PC Interface—HDMI
    CEC Enabled—Yes (HDMI-CEC)
    Anti-Glare—Anti-reflective finish
    Color Temperature—Yes
    Screen Size Class—43 inches
    High Dynamic Range (HDR)—true
    High Dynamic Range Format—Dolby Vision, HDR 10, Hybrid Log-Gamma (HLG)
    LED Panel Type—Standard LED
    Backlight Type—Direct Lit
    Motion Enhancement Technology—Motion Rate 120
    Specific Manufacturer Technologies—Regza Engine
    Smart Platform—Fire TV
    Number of HDMI Inputs (Total)—3
    TV Tuner Type—ATSC
    Works With—Amazon Alexa, Apple Home
    Voice Assistant Built-in—Amazon Alexa