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Samsung S90D 65-Inch OLED 4K TV vs Sony Bravia 8 65" OLED TV (K65XR80B)

Both are 65-inch 4K OLEDs with 120Hz panels and four HDMI ports, so the picture fundamentals are close. The Samsung S90D adds a 144Hz motion mode for PC gaming, HDR10+ support and a slightly brighter, more saturated look; the Sony Bravia 8 counters with Dolby Vision, Google TV and Sony's more accurate, filmmaker-friendly processing. Buyers who game on a PC or want punchier HDR should lean Samsung; buyers who watch a lot of Dolby Vision movies and prefer Google TV should lean Sony.

  • Choose the Samsung S90D if you want 144Hz PC gaming, HDR10+ and a brighter, more vivid picture.
  • Choose the Sony Bravia 8 if you watch Dolby Vision movies and want Google TV with Sony's accurate processing.

Prices

  • Samsung S90D 65-Inch OLED 4K TV: $1,499.99 at Coles Computers (last seen Nov 11)
  • Sony Bravia 8 65" OLED TV (K65XR80B): $1,698.00 at Amazon (last seen Nov 12)
  • Difference: the Samsung S90D 65-Inch OLED 4K TV is $198.01 cheaper than the Sony Bravia 8 65" OLED TV (K65XR80B) at the latest prices (Nov 11 and Nov 12)
Samsung
SAMSUNG 65-Inch Class OLED 4K S90D Series HDR+ Smart TV

Samsung S90D 65-Inch OLED 4K TV

SAMSUNG 65-Inch Class OLED 4K S90D Series HDR+ Smart TV

$1,499.99at Coles ComputersChecked Nov 11
See all prices and details
Visit Coles Computers
Pros
  • 144Hz mode for smooth PC gaming
  • HDR10+ support and bright, saturated color
  • Anti-glare coating handles bright rooms
  • Four HDMI ports and low input lag
Cons
  • No Dolby Vision
  • Tizen leans on ads and a Samsung Account
  • Stand width can crowd smaller media units
Sony
Sony Bravia 8 65" XR80 Series 4K UHD Dolby Vision HDR OLED 120Hz Google TV Smart TV (K65XR80B)

Sony Bravia 8 65" OLED TV (K65XR80B)

Sony Bravia 8 65" XR80 Series 4K UHD Dolby Vision HDR OLED 120Hz Google TV Smart TV (K65XR80B)

$1,698.00at AmazonChecked Nov 12
See all prices and details
Visit Amazon

Store links may earn us a commission. As an Amazon Associate, Deal.ai earns from qualifying purchases.

Pros
  • Dolby Vision for streaming movies
  • Google TV is fast and app-rich
  • Sony processing is accurate out of the box
  • Acoustic Surface Audio+ gives sound from the panel
Cons
  • No HDR10+ and no 144Hz mode
  • Glossy screen reflects bright light
  • Fewer niche streaming apps than Tizen

What separates them

Samsung S90D 65-Inch OLED 4K TVSony Bravia 8 65" OLED TV (K65XR80B)
HDR formatsHDR10+ and HDR10; no Dolby VisionDolby Vision, HDR10 and HLG
Gaming refresh120Hz native, Motion Xcelerator up to 144Hz on compatible PC input120Hz native, VRR support
Smart platformTizen OS with Google Assistant and Alexa built inGoogle TV with Google Assistant
Picture processingNQ4 AI Gen2 with AI 4K upscaling and Real Depth EnhancerSony XR processor with scene-by-scene analysis
AudioDolby Atmos with Object Tracking Sound LiteAcoustic Surface Audio+ with actuators behind the panel
Anti-glareAnti-glare coating reduces reflectionsGlossy panel; bright sources reflect without much diffusion
DesignSlim profile, 1.6 in deep without stand, central standBrushed metal band, low-profile stand

Price history

$1,698.00$859.99
Oct 29Nov 12
  • Samsung S90D 65-Inch OLED 4K TV: lowest $859.99 on Nov 3 at Walmart; $1,499.99 on Nov 11.
  • Sony Bravia 8 65" OLED TV (K65XR80B): lowest $1,698.00 on Nov 12 at Amazon.

Prices at every store

Samsung S90D 65-Inch OLED 4K TV

  • Coles ComputersNew

    In stock

    $1,499.99+ $3.99 shippingChecked Nov 11
    Visit Coles Computers
  • Full Compass SystemsNew

    In stock

    $2,199.99Free shippingChecked Nov 10
    Visit Full Compass Systems
  • ABC WarehouseNew

    Availability unknown

    $1,697.99Checked Nov 3
    Visit ABC Warehouse
  • Creation NetworksNew

    Availability unknown

    $2,199.99+ $280.00 shippingChecked Nov 10
    Visit Creation Networks

Also available at

  • Cole's ComputersCheck price at Cole's Computers
  • eBayCheck price at eBay
  • KijeroCheck price at Kijero

Store links may earn us a commission.

All 12 stores and price history →

Sony Bravia 8 65" OLED TV (K65XR80B)

  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $1,698.00Free shippingChecked Nov 12
    Visit Amazon

Store links may earn us a commission.

Prices and history →

Specs compared

SpecSamsung S90D 65-Inch OLED 4K TVSony Bravia 8 65" OLED TV (K65XR80B)
Resolution3840 x 21604K
HDMI ports4 ports4
HDTV Format4K4K UHD
Display TypeOLEDOLED
CEC EnabledYesYes
Refresh Rate120 Hz120Hz
Anti-GlareYesBright sources will reflect without much diffus…
Screen size65"—
Display technologyOLED—
HDR formatHDR10+—
Picture processorNQ4 AI Gen2—
Width without stand56.7 in—
Show all 40 specsShow fewer specs
SpecSamsung S90D 65-Inch OLED 4K TVSony Bravia 8 65" OLED TV (K65XR80B)
Height without stand32.5 in—
Depth without stand1.6 in—
Weight without stand46.74 lbs—
Operating systemTizen OS—
High DefinitionYes—
ColorBlack, White, Gray—
Screen FormFlat—
Assistant SupportGoogle Assistant, Amazon Alexa—
HDRYes—
Connectivity

What reviewers say

Samsung S90D 65-Inch OLED 4K TV

Owner feedback on the S90D line is generally positive on picture quality, blacks and gaming motion, with recurring complaints about brightness in bright rooms and the lack of Dolby Vision.

What people mention
  • Picture qualityPraisedOwners describe deep blacks, strong contrast and vivid color as the main reason to buy.
  • BrightnessMixedSome find it bright enough for most rooms, while others say it dims in sunlit spaces compared with QD-OLED sets.
  • GamingPraisedHigh refresh rate and low lag are called out as strong for consoles and PCs.
  • SoundCriticisedBuilt-in speakers are described as thin, with most owners adding a soundbar.

Questions and answers

Which is better for gaming, the S90D or the Bravia 8?
The S90D edges ahead for PC gaming because of its 144Hz mode and low input lag. Both do 120Hz with VRR for consoles, so console players will see little difference.
Does the Sony Bravia 8 support Dolby Vision?
Yes. The Bravia 8 supports Dolby Vision, HDR10 and HLG. The S90D supports HDR10+ and HDR10 but not Dolby Vision.
Which has better sound without a soundbar?
The Bravia 8 uses Acoustic Surface Audio+ actuators behind the panel, which gives a fuller, more direct sound. The S90D uses Object Tracking Sound Lite and is fine for casual viewing, but both benefit from a soundbar.
Is the S90D worth stepping up to over the Bravia 8?
Step up to the S90D only if you game on a PC or want HDR10+ and an anti-glare screen. For movie watching in a dark room, the Bravia 8's Dolby Vision and processing are the better fit.
Which handles bright rooms better?
The S90D has an anti-glare coating that cuts reflections. The Bravia 8 has a glossier panel, so bright windows and lamps reflect more visibly.
Which smart TV system is easier to use?
Google TV on the Bravia 8 is clean and app-rich. Tizen on the S90D is fast and has more niche apps, but it shows more ads and pushes a Samsung Account.

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Bluetooth, Wi-Fi, USB, HDMI, Ethernet, Optical …
—
Supported Streaming ServicesNetflix, YouTube—
Weight35.3 lb, 46.7 lb, 114.9 lb—
With Energy Saving ModeYes—
With V-ChipYes—
Width56.7 in wide—
Depth1.6 in deep—
Network Functionality—Smart TV, Streaming
Supported Resolutions—4K
Smart TV—Yes
Internet Streaming Services—Netflix, Sony Pictures Core
Network Connectivity—Ethernet, Wi-Fi
Video Interface—HDMI
PC Interface—HDMI
Backlight Technology—OLED
Display Highlights—HDR
Max Resolution V-Sync—VRR
Display Aspect Ratio—16:9
Dynamic Contrast Ratio—Infinite contrast