Is the LG B6E worth saving $700 over the Samsung S90D?

Yes for most buyers. You give up 10 inches of screen and some brightness, but you gain Dolby Vision and keep $700. Only pay the Samsung premium if the larger 65-inch image matters most.

Which is better for gaming?

The LG B6E. It lists G-Sync, FreeSync Premium and a 0.1 ms response time at 120 Hz. The Samsung reaches 144 Hz with Motion Xcelerator but documents fewer gaming certifications.

Which has better HDR?

The LG supports Dolby Vision, which most streaming services use, while the Samsung supports HDR10+ and no Dolby Vision. The Samsung's QD-OLED panel is brighter, so bright HDR scenes can still look stronger on it.

Which is better for a bright living room?

The Samsung S90D. QD-OLED puts out more light and its anti-glare coating helps with windows and lamps. The LG's standard OLED panel handles dark rooms better than bright ones.

How far back should I sit from each?

About 8 to 9 feet suits the 65-inch Samsung; about 7 feet suits the 55-inch LG. If your couch is farther than 9 feet, the Samsung's extra size is the bigger gain.

Did either price drop recently?

Yes. The Samsung hit $859.99 on November 3 before returning to $1,499.99 on November 7. The LG hit $669.99 on October 29 and is $799.99 as of November 7.

Samsung S90D 65-Inch OLED 4K TV vs LG B6E Series OLED 4K Smart TV

The LG B6E is the better value here: $799.99 at Best Buy as of November 7, 2026, against $1,499.99 at Coles Computers for the Samsung S90D. The Samsung buys you a 65-inch panel instead of 55 inches, plus HDR10+ and a brighter QD-OLED picture. Pick the LG if budget and Dolby Vision matter more than screen size; pick the Samsung if you sit far back and want the bigger image.

Today the LG B6E Series OLED 4K Smart TV costs $700.00 less at its best price.

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