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Samsung 77" OLED 4K TV vs LG OLED evo C3 77 inch 4K Smart TV 2023

The Samsung 77" QD-OLED is the better TV here: brighter HDR, a glare-free coating, and 144Hz gaming, at $1,399.00 at Echo Audio as of November 3. The LG C3 is a strong 2023 OLED with Dolby Vision and webOS, but its listed specs are for the 65-inch OLED65C3PUA, not a 77-inch set, so confirm the size before buying. The LG's lowest daily price was $858.00 on November 2, so it is the cheaper option if the size checks out.

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Samsung
Samsung 77" OLED 4K TV

Samsung 77" OLED 4K TV

$1,399.00at Echo AudioObserved at 7:12 AM
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Choose the Samsung 77" OLED if you watch in a bright room, want the brightest HDR picture, or game at 144Hz.

Pros
  • Glare-free coating holds the picture in bright rooms
  • Very high HDR brightness for an OLED
  • 144Hz gaming with FreeSync Premium Pro and G-Sync compatibility
  • 77-inch size matches the model number
Cons

What separates them

Samsung 77" OLED 4K TVLG OLED evo C3 77 inch 4K Smart TV 2023
Panel technologyQD-OLED with quantum dot colorOLED evo (WOLED)
Peak HDR brightnessAbout 1,750 nits claimedBrightness Booster, no figure given
Anti-glareGlare-free coatingNo anti-glare coating, per buyer complaints
HDR formatsHDR10+ and OLED HDR Pro, no Dolby VisionDolby Vision, HDR10, HLG
Gaming refresh rate4K at 144Hz, 8.9ms input lag120Hz
Smart platformTizenwebOS 23 with Magic Remote
Size in the listing77 inches, model QN77S95HAFXZASpecs list 65 inches, model OLED65C3PUA

Price history

$1,799.99$858.00
Nov 1Nov 3
  • Samsung 77" OLED 4K TV: lowest $1,799.99 on Nov 3 at The Home Depot.
  • LG OLED evo C3 77 inch 4K Smart TV 2023: lowest $858.00 on Nov 2 at Newegg.com.

Prices at every store

Samsung 77" OLED 4K TV

  • Echo AudioNew

    In stockReturn policy

    $1,399.00Observed at 7:12 AM
    Visit store
  • The Home DepotNew

    In stock

    $1,799.99Observed at 7:12 AM
    Visit store
All 2 stores and price history →

LG OLED evo C3 77 inch 4K Smart TV 2023

  • korestoreraCheck price at korestorera
  • Big Daddy's StereoCheck price at Big Daddy's Stereo
  • Best BuyCheck price at Best Buy
Prices and history →

Specs compared

SpecSamsung 77" OLED 4K TVLG OLED evo C3 77 inch 4K Smart TV 2023
Resolution4K3840 x 2160
HDROLED HDR ProYes
Model numberQN77S95HAFXZAOLED65C3PUA
Screen size77" Class—
Display technologyOLED—
ProcessorNQ4 AI Gen3 Processor—
Motion rateMotion Xcelerator 165Hz—
High Definition—Yes
HDTV Format—4K
Color—Black, Silver, Gray
Screen Form

What reviewers say

Samsung 77" OLED 4K TV

Owners and professional reviewers rate the S95D among the best 2024 TVs for bright-room viewing, praising the glare-free screen and color volume. Criticism centers on the missing Dolby Vision and the matte finish's effect on off-angle contrast.

Pros
  • Glare-free screen handles windows and lamps better than glossy OLEDs
  • Strong HDR highlights and saturated quantum dot color
  • Low input lag and 144Hz make it a capable gaming display
  • Slim design and clean cable management
Cons
  • No Dolby Vision, which some streamers and discs use
  • Matte coating slightly reduces contrast at wide angles
  • Some report image retention after long static content
  • Tizen interface can feel cluttered with ads

LG OLED evo C3 77 inch 4K Smart TV 2023

Questions and answers

Which is better for a bright living room?
The Samsung. Its glare-free coating and roughly 1,750-nit peak brightness handle reflections and daylight better. LG buyers specifically complain the C3 has no anti-glare coating.
Does the LG C3 support Dolby Vision?
Yes. The C3 supports Dolby Vision, HDR10 and HLG. The Samsung S95H lists HDR10+ and OLED HDR Pro but no Dolby Vision.
Which is better for gaming?
The Samsung. It runs 4K at 144Hz with 8.9ms input lag and supports FreeSync Premium Pro and G-Sync. The LG C3 tops out at 120Hz.
Is the LG listing really a 77-inch TV?
The specs say 65 inches and model OLED65C3PUA, which is the 65-inch C3. Confirm the size with the store before ordering.
Is the Samsung worth $541 more?
If you watch in a bright room or game at high refresh rates, yes. In a dark room, the LG's Dolby Vision and lower price make it the better value.
Which lasts longer?
Both are OLED and carry burn-in risk from static logos and tickers. Neither maker publishes a panel lifespan figure, so viewing habits matter more than the brand.

More comparisons

  • LG OLED evo C3 77 inch 4K Smart TV 2023 vs Samsung 77" S90D
  • Samsung 77" OLED 4K TV vs Samsung 77" S90D
  • Samsung 77" OLED 4K TV vs LG OLED AI B5 4K Smart TV (2025)
  • LG 77-inch OLED evo AI C5 4K Smart TV Bundle vs Samsung 77" OLED 4K TV

Buying guides that pick them

  • Best 77-inch and larger OLED TVs under $1,500
  • Best OLED TVs under $400
  • No Dolby Vision
  • $1,399.00 is $541 more than the LG's lowest price
  • QD-OLED can still risk burn-in with static content
LG
LG OLED evo C3 77 inch 4K Smart TV 2023

LG OLED evo C3 77 inch 4K Smart TV 2023

4.8· 2,447 ratings

Choose the LG C3 if you want Dolby Vision support and webOS at a lower price and can confirm the listing is the 77-inch model.

Pros
  • Dolby Vision support
  • webOS 23 with Magic Remote and ThinQ AI
  • Wide viewing angles and strong dark-scene contrast, per buyers
  • Lower price: $858.00 lowest daily price on November 2
Cons
  • No anti-glare coating, a common buyer complaint
  • 120Hz, not 144Hz
  • Listed specs are for the 65-inch OLED65C3PUA, not a 77-inch set
  • 2023 model, a generation older
Price as of November 3
$1,399.00 at Echo Audio
$858.00 lowest daily price on November 2
—
Flat
Display Type—OLED
Show all 36 specsShow fewer specs
SpecSamsung 77" OLED 4K TVLG OLED evo C3 77 inch 4K Smart TV 2023
Assistant Support—Google Assistant, Amazon Alexa, Siri
Refresh Rate—120 Hz
Connectivity—Bluetooth, Wi-Fi, USB, HDMI, Ethernet
Supported Streaming Services—Netflix, Prime Video, Disney+
Screen Size Class—65 inches
High Dynamic Range (HDR)—true
High Dynamic Range Format—Dolby Vision, HDR 10, Hybrid Log-Gamma (HLG)
OLED Technology—OLED EVO
Motion Enhancement Technology—None
Smart Platform—webOS
Number of HDMI Inputs (Total)—4
TV Tuner Type—ATSC, Clear QAM
Works With—Amazon Alexa, Google Home, Apple Home
Voice Assistant Built-in—Amazon Alexa
Brand—LG
Series—OLED 4K - C3
Model Year—2023
Product Height With Stand—34.6 inches
Product Width—56.7 inches
Product Depth With Stand—9.1 inches
Product Height Without Stand—32.5 inches
Product Depth Without Stand—1.8 inches
Stand Width—18.5 inches
Stand Depth—9.1 inches

Owners rate it 4.8 out of 5 across 2,447 ratings, with picture quality the most common praise. Dark scenes and off-angle viewing draw repeated compliments, while screen reflections are the main complaint.

Pros
  • Picture quality called the best reviewers have seen
  • Dark movie scenes look bold and clear
  • Great viewing angles from any seat
  • Slim design with a nearly invisible bezel
Cons
  • No anti-glare coating on the screen
  • Reflections in bright rooms
  • Concern about burn-in with static content