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Sony 55” class BRAVIA 8 OLED 4K HDR Smart Google TV K55XR80, 2024 Model vs Hisense 55" M7 Mini-LED QLED 4K UHD Smart Google TV (55M7SG, 2026 Model)

Buy the Hisense M7 if you want the most TV for the money: it is $425.21 at eBay as of November 3, 2026, against $1,398.00 for the Sony BRAVIA 8. The Sony wins on picture quality, with true OLED blacks, 120 Hz motion and much better built-in sound. The Hisense is brighter for a sunny room and costs about $970 less, but it is a 60 Hz panel.

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Sony
Sony 55” class BRAVIA 8 OLED 4K HDR Smart Google TV K55XR80, 2024 Model

Sony 55” class BRAVIA 8 OLED 4K HDR Smart Google TV K55XR80, 2024 Model

4.2· 97 ratings

Choose the Sony BRAVIA 8 if you watch movies in a dark room, care about perfect black levels and wide viewing angles, or want 120 Hz for gaming and sports.

Pros
  • True OLED blacks and strong contrast in dark rooms
  • 120 Hz panel suits gaming and fast sports
Screen-as-speaker audio is unusually good for a flat TV
  • Four HDMI ports, Wi-Fi 6E and Bluetooth 5.3
  • Cons
    • About $970 more than the Hisense
    • Lower peak brightness than a Mini-LED in a sunny room
    • Risk of permanent image retention with static logos or tickers
    • Only 4.2 out of 5 from 97 ratings
    Hisense
    Hisense 55" M7 Mini-LED QLED 4K UHD Smart Google TV (55M7SG, 2026 Model)

    Hisense 55" M7 Mini-LED QLED 4K UHD Smart Google TV (55M7SG, 2026 Model)

    4.4· 1,391 ratings
    $425.21at eBayObserved at 6:46 AM
    Visit store

    Choose the Hisense M7 if you want a bright 55-inch Google TV for well under $500 and can accept 60 Hz and average motion handling.

    Pros
    • Very low price for a 55-inch 4K Google TV
    • Up to 1000 nits, good for bright rooms
    • Dolby Vision, HDR10+ and Dolby Atmos with a built-in subwoofer
    • 4.4 out of 5 from 1,391 ratings
    Cons
    • 60 Hz panel, weaker for gaming and fast motion
    • Mini-LED blooming and narrower viewing angles than OLED
    • Wi-Fi tops out at 802.11ac
    • Only one store lists it new, so price and stock can swing

    What separates them

    Sony 55” class BRAVIA 8 OLED 4K HDR Smart Google TV K55XR80, 2024 ModelHisense 55" M7 Mini-LED QLED 4K UHD Smart Google TV (55M7SG, 2026 Model)
    Panel technologyOLED, self-lit pixelsMini-LED QLED with Mini Array backlight
    Contrast and blacksPer-pixel black, no bloomingBright but backlight blooming around bright objects
    Peak brightnessModerate full-screen brightness, best in dark roomsUp to 1000 nits, better in bright rooms
    Refresh rate120 Hz60 Hz
    HDMI inputs4 (all side-mounted)4
    SoundAcoustic Surface Audio, screen vibrates as speaker2 x 10 W plus 20 W subwoofer, Dolby Atmos
    Wi-Fi802.11ax with 6 GHz support802.11ac, 2.4 and 5 GHz only
    Price$1,398.00 at the lowest daily price, as of October 30, 2026$425.21 at eBay as of November 3, 2026

    Price history

    $3,999.99$425.21
    Oct 29Nov 3
    • Sony 55” class BRAVIA 8 OLED 4K HDR Smart Google TV K55XR80, 2024 Model: lowest $1,398.00 on Oct 30 at Amazon; $1,398.00 on Nov 2.
    • Hisense 55" M7 Mini-LED QLED 4K UHD Smart Google TV (55M7SG, 2026 Model): lowest $425.21 on Oct 30 at eBay; $425.21 on Nov 3.

    Prices at every store

    Sony 55” class BRAVIA 8 OLED 4K HDR Smart Google TV K55XR80, 2024 Model

    • WalmartCheck price at Walmart
    • Best BuyCheck price at Best Buy
    • Merlin's TV & ApplianceCheck price at Merlin's TV & Appliance
    Prices and history →

    Hisense 55" M7 Mini-LED QLED 4K UHD Smart Google TV (55M7SG, 2026 Model)

    • eBayNew

      In stockSold by amazingwholesaleshop

      $425.21Free shippingObserved at 6:46 AM
      Visit store

    Also available at

    • WalmartCheck price at Walmart
    Prices and history →

    Specs compared

    SpecSony 55” class BRAVIA 8 OLED 4K HDR Smart Google TV K55XR80, 2024 ModelHisense 55" M7 Mini-LED QLED 4K UHD Smart Google TV (55M7SG, 2026 Model)
    screen_size55 in55 in
    colorBlackBlack
    Resolution3840 x 21603840 x 2160
    High DefinitionYesYes
    HDTV Format4K4K
    Screen FormFlatFlat
    Display TypeOLEDQLED
    Assistant SupportGoogle AssistantGoogle Assistant
    HDRYesYes
    Refresh Rate120 Hz60 Hz
    ConnectivityBluetooth, Wi-Fi, USB, HDMI, EthernetBluetooth, Wi-Fi, HDMI
    Supported Streaming ServicesGoogle Play, Netflix, Prime VideoNetflix, Prime Video, YouTube, Disney+
    Show all 40 specsShow fewer specs
    SpecSony 55” class BRAVIA 8 OLED 4K HDR Smart Google TV K55XR80, 2024 ModelHisense 55" M7 Mini-LED QLED 4K UHD Smart Google TV (55M7SG, 2026 Model)
    Depth1.5 in deep2.6 in deep
    HDMI Ports1 HDMI port4 HDMI ports
    Weight without standApprox. 17.1 kg29.8 lbs (13.5 kg)
    Weight with standApprox. 18 kg30.2 lbs (13.7 kg)
    Bluetooth versionVersion 5.3Bluetooth 5.4
    CEC EnabledYes—
    Width11.5 in wide—
    Dimensions without standApprox. 1223 x 706 x 37 mm—
    Dimensions with standApprox. 1223 x 732 x 248 mm

    What reviewers say

    Sony 55” class BRAVIA 8 OLED 4K HDR Smart Google TV K55XR80, 2024 Model

    Owner feedback on the BRAVIA 8 centers on picture quality and the screen-as-speaker audio, with most complaints about brightness in bright rooms and the price. The set holds a 4.2 out of 5 average from 97 ratings.

    Pros
    • Deep blacks and strong contrast in dark rooms
    • Screen-speaker audio is clearer than typical TV speakers
    • Good motion handling for sports and games
    • Clean Google TV interface and fast app switching
    Cons
    • Not bright enough for sunny rooms during the day
    • Reflections are visible on the glossy panel
    • Price is high compared with same-size OLED rivals
    • Some owners find the stand and setup awkward

    Hisense 55" M7 Mini-LED QLED 4K UHD Smart Google TV (55M7SG, 2026 Model)

    The 4.4-out-of-5 rating across 1,391 ratings points to broadly satisfied owners. Written feedback centers on delivery and condition rather than picture quality, so treat the score as a general signal.

    Pros
    • Fast shipping and quick delivery reported
    • Sets arrive well packaged and as described
    • Seller communication and shipping information rated good
    Cons
    • One buyer described shipping as awful, with the package circling their area
    • One order arrived damaged in transit and was refunded
    • One buyer felt they paid more than the item's price elsewhere

    Questions and answers

    Which is better for a bright living room?
    The Hisense M7. Its Mini-LED backlight reaches up to 1000 nits, while the Sony OLED is tuned for darker rooms. The Sony still wins on contrast once the lights go down.
    Is the Sony worth about $970 more?
    Only if picture quality matters most to you. The Sony gives true blacks, 120 Hz and better sound. The Hisense covers the basics at $425.21 at eBay as of November 3, 2026.
    Which is better for gaming?
    The Sony BRAVIA 8. Its 120 Hz panel and four HDMI ports handle high frame rates that the Hisense's 60 Hz panel cannot show.
    Which has better sound without a soundbar?
    The Sony. Its screen vibrates to produce sound across the whole panel. The Hisense uses a 2 x 10 W setup plus a 20 W subwoofer with Dolby Atmos, which is loud but less precise.
    Which lasts longer?
    Neither has a published lifespan figure. OLED panels can develop image retention from static logos over years of heavy use. The Hisense's LED backlight avoids that risk but can lose brightness over time.
    Do both run Google TV?
    Yes. Both use Google TV with Google Assistant, so apps, voice search and the interface are nearly the same. The Sony adds Wi-Fi 6E and Bluetooth 5.3.

    More comparisons

    • Hisense 55" M7 Mini-LED QLED 4K UHD Smart Google TV (55M7SG, 2026 Model) vs TCL 55" QM6K QD-Mini LED 4K Google TV (55QM6K)
    • Hisense 55" M7 Mini-LED QLED 4K UHD Smart Google TV (55M7SG, 2026 Model) vs Hisense 55" U7 Mini-LED ULED 4K UHD Smart Google TV (55U7SG, 2026 Model)
    • TCL 55” Class S4 4K UHD HDR Smart TV with Roku TV vs Hisense 55" M7 Mini-LED QLED 4K UHD Smart Google TV (55M7SG, 2026 Model)
    • Hisense 65" M7 Mini-LED QLED 4K UHD Google Smart TV (65M7SG, 2026 Model) vs Hisense 55" M7 Mini-LED QLED 4K UHD Smart Google TV (55M7SG, 2026 Model)
    • Hisense 55" M7 Mini-LED QLED 4K UHD Smart Google TV (55M7SG, 2026 Model) vs Samsung 55" Class M80H Series Mini LED 4K UHD Samsung Vision AI Smart Tizen TV (2026)
    • Hisense 58" Class 4K UHD LED LCD Roku Smart TV HDR R6 Series 58R6E vs Hisense 55" M7 Mini-LED QLED 4K UHD Smart Google TV (55M7SG, 2026 Model)
    • Sony 55” class BRAVIA 8 OLED 4K HDR Smart Google TV K55XR80, 2024 Model vs TCL 55" QM6K QD-Mini LED 4K Google TV (55QM6K)
    • Hisense 55" M7 Mini-LED QLED 4K UHD Smart Google TV (55M7SG, 2026 Model) vs TCL 55" QM51L Series QD-Mini LED QLED 4K UHD HDR Smart Google TV (New 2026)

    Buying guides that pick them

    • Best 55-inch 4K Google TVs with Wi-Fi 7
    • Best 55-inch 4K Google TVs
    • Best 55-inch smart TVs
    • Best 55-inch Google TV smart TVs under $1,500
    • Best Hisense 4K smart TVs under $400
    • Best mini LED TVs under $500
    • Best 4K Google TVs
    • Best 55-inch OLED TVs
    —
    VESA hole pitch300 x 300 mm—
    Wi-Fi standardWi-Fi Certified 802.11a/b/g/n/ac/ax—
    Wi-Fi frequency2.4GHz/5GHz/6GHz—
    HDMI inputs4(4Side)—
    Model year2024—
    Network FunctionalitySmart TV, Streaming—
    Supported Resolutions4K—
    Smart TVYes—
    Internet Streaming ServicesNetflix, Sony Pictures Core—
    Network ConnectivityEthernet, Wi-Fi—
    Video InterfaceHDMI—
    PC InterfaceHDMI—
    Backlight TechnologyOLED—
    Display HighlightsHDR—
    Anti-GlareBright sources will reflect without much diffus…—
    Max Resolution V-SyncVRR—
    Display Aspect Ratio16:9—
    Dynamic Contrast RatioInfinite contrast—
    Image Contrast RatioNearly infinite contrast ratio—