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Sony BRAVIA 9 II K-65XR90M2 vs LG G6 OLED evo 4K Smart TV

The LG G6 is the better pick for most people: OLED gives perfect black, near-instant response and wide viewing angles, and the flush gallery mount is included. The Sony BRAVIA 9 II is the one to buy if the room is bright or the TV is on all day, because its True RGB backlight with Backlight Master Drive holds color and contrast where OLED struggles, and it resists glare. Reviewers and owners praise Sony's motion handling and upscaling; LG owners prize the contrast and gaming features. Build quality is strong on both, but the LG's panel warranty and slim wall fit stand out.

  • Choose the Sony BRAVIA 9 II if your room has big windows or bright lights and you watch news, sports and daytime TV more than dark movies.
  • Choose the LG G6 if you want perfect black in a dark room, the widest viewing angles, and the fastest gaming response with a flush wall mount included.

Prices

  • Sony BRAVIA 9 II K-65XR90M2: $3,389.06 at Greentoe (checked today)
  • LG G6 OLED evo 4K Smart TV: $3,499.00 at Electronics Expo (last seen Nov 9)
  • Difference: the Sony BRAVIA 9 II K-65XR90M2 is $109.94 cheaper than the LG G6 OLED evo 4K Smart TV at the latest prices (Nov 9 and Nov 11)
Sony
Sony 65-inch BRAVIA 9 II True RGB LED 4K HDR Smart TV K-65XR90M2

Sony BRAVIA 9 II K-65XR90M2

Sony 65-inch BRAVIA 9 II True RGB LED 4K HDR Smart TV K-65XR90M2

$3,389.06at GreentoeChecked 5 h ago
See all prices and details
Visit Greentoe
Pros
  • True RGB backlight gives strong color volume and gradation
  • Handles bright rooms and glare better than OLED
  • XR Clear Image upscaling and XR Motion Clarity are well regarded
  • Acoustic Multi-Audio+ with Beam Tweeter sounds better than most built-in TV audio
Cons
  • LED backlight can show blooming around bright objects on dark scenes
  • Narrower sweet spot than OLED for off-angle viewing
  • Heavier and needs a separate wall mount
  • Only one screen size in this model
LG
77" Class OLED evo AI G6 4K Smart TV

LG G6 OLED evo 4K Smart TV

77" Class OLED evo AI G6 4K Smart TV

$3,499.00at Electronics ExpoChecked Nov 9
See all prices and details
Visit Electronics Expo
Pros
  • Perfect black and per-pixel contrast with no blooming
  • Very wide viewing angles
  • 165 Hz, G-Sync, FreeSync Premium and 0.1 ms response for gaming
  • Flush gallery mount included and a 5-year panel warranty
Cons
  • Full-screen brightness and reflection handling trail a bright LED TV
  • Risk of permanent image retention with static logos or tickers over long hours
  • Built-in sound is weaker than Sony's Acoustic Multi-Audio+
  • Larger sizes get heavy and need solid wall support

What separates them

Sony BRAVIA 9 II K-65XR90M2LG G6 OLED evo 4K Smart TV
Panel technologyTrue RGB LED backlight with individually controlled red, green and blue LEDsOLED with 8.3 million self-lit pixels
Black level and contrastVery good for LED, but the backlight still limits blackPerfect black per pixel, no blooming
Bright-room performanceHigh color volume and anti-glare coating hold up in daylightBrightness Booster Ultimate helps, but reflections and full-screen brightness trail LED
Viewing angleX-Wide Angle Pro keeps color from the sideOLED color and contrast hold to extreme angles
Gaming120 Hz, 4 HDMI ports, good motion clarityUp to 165 Hz, G-Sync, FreeSync Premium, 0.1 ms response
Wall mountingStand included, needs a separate VESA 300x300 mountFlush Fit gallery mount included in the box
SoundAcoustic Multi-Audio+ with Beam Tweeter and 3D Surround UpscalingDolby Atmos support, standard built-in speakers
Screen size options65-inch class55 to 97 inches

Price history

$9,436.68$3,389.06
Nov 9Nov 11
  • Sony BRAVIA 9 II K-65XR90M2: lowest $3,389.06 on Nov 11 at Greentoe.
  • LG G6 OLED evo 4K Smart TV: lowest $3,499.00 on Nov 9 at Electronics Expo.

Prices at every store

Sony BRAVIA 9 II K-65XR90M2

  • GreentoeNew

    In stock

    $3,389.06Free shippingChecked 5 h ago
    Visit Greentoe
  • Abt Electronics & AppliancesNew

    In stock

    $3,598.00Free shippingChecked 5 h ago
    Visit Abt Electronics & Appliances
  • B&H Photo-Video-AudioNew

    In stock

    $3,598.00Free shippingChecked 5 h ago
    Visit B&H Photo-Video-Audio
  • PC Richard & SonNew

    In stock

    $3,598.00+ $999.99 shippingChecked 5 h ago
    Visit PC Richard & Son

Also available at

  • Merlin's TVCheck price at Merlin's TV
  • Kaybee SecurityCheck price at Kaybee Security
  • AVLgear.comCheck price at AVLgear.com
All 13 stores and price history →

LG G6 OLED evo 4K Smart TV

  • Electronics ExpoNew

    In stock

    $3,499.00Free shippingChecked Nov 9
    Visit Electronics Expo
  • BrandsMart USANew

    In stockReturn policy

    $3,499.99Checked 11 min ago
    Visit BrandsMart USA
All 2 stores and price history →

Specs compared

SpecSony BRAVIA 9 II K-65XR90M2LG G6 OLED evo 4K Smart TV
Resolution3840 x 21603840 x 2160
High DefinitionYesYes
HDTV Format4K4K
ColorBlackBlack
Screen FormFlatFlat
Display TypeLEDOLED
Assistant SupportSiriGoogle Assistant, Siri
HDRYesYes
Refresh Rate120 Hz120 Hz
ConnectivityBluetooth, Wi-Fi, IrDA, RF, USB, HDMI, EthernetBluetooth, Wi-Fi, IrDA, RF, USB, HDMI, Ethernet…
Screen Size85 inches55 inches, 65 inches, 77 inches, 83 inches, 97 …
Weight106.3 lb37 lb, 48.5 lb, 85.9 lb, 102 lb, 141.1 lb
Show all 33 specsShow fewer specs
SpecSony BRAVIA 9 II K-65XR90M2LG G6 OLED evo 4K Smart TV
CEC EnabledYes—
Anti-GlareYes—
Width74.5 in wide—
Depth1.7 in deep—
HDMI Ports4 HDMI ports—
Viewing Angle89° viewing angle—
Model year2026—
Dimensions with standApprox. 1445 x 906 x 341 mm—
Stand widthApprox. 343 mm—
VESA hole pitch

What reviewers say

Sony BRAVIA 9 II K-65XR90M2

Owners and reviewers praise the BRAVIA 9 II for its brightness, color and motion handling, calling it one of the best LED TVs for HDR movies and sport. Complaints center on its bulk, its side viewing angles and its premium positioning against OLED rivals.

What people mention
  • Picture brightnessPraisedOwners say HDR highlights pop and bright rooms do not wash out the image.
  • ColorPraisedReviewers credit the RGB backlight with vivid, accurate color across the spectrum.
  • MotionPraisedFast action and sports look smooth with little blur.
  • Viewing angleMixedX-Wide Angle Pro helps, but some owners still see color shift from the sides.

LG G6 OLED evo 4K Smart TV

Owners of LG's recent evo OLEDs praise the deep blacks, bright highlights and clean wall fit, and gamers like the low lag and VRR support. Complaints center on reflections in bright rooms, the missing stand and worry about burn-in.

What people mention
  • Picture qualityPraisedOwners say blacks are perfect and HDR highlights pop without blooming.
  • BrightnessPraisedBrightness Booster is called a real step up for daytime viewing.
  • ReflectionsMixedSome say the glossy screen still shows window glare in bright rooms.
  • GamingPraisedGamers report low lag and smooth VRR play on consoles and PC.

Questions and answers

Which is better for a bright living room?
The Sony BRAVIA 9 II. Its True RGB backlight and anti-glare coating keep color and contrast up in daylight, where OLED loses punch on bright full-screen scenes.
Which is better for dark-room movies?
The LG G6. Per-pixel dimming gives perfect black and no blooming around bright objects, which is what OLED does best.
Which is better for gaming?
The LG G6. It reaches 165 Hz with G-Sync, FreeSync Premium and a 0.1 ms response time. The Sony tops out at 120 Hz but has four HDMI ports and strong motion clarity.
Does OLED burn-in still matter?
It can, with static logos, tickers or news banners shown for hours every day. LG covers the panel for 5 years, but a bright LED like the Sony is the safer choice for all-day channel display.
Is the Sony worth stepping up to over the LG?
Only if brightness and glare are your main problem. In a controlled-light room the LG's contrast and gaming features are the stronger package.
Which has better sound out of the box?
The Sony. Acoustic Multi-Audio+ with a Beam Tweeter and 3D Surround Upscaling beats the LG's standard built-in speakers; either benefits from a soundbar.

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  • Sony 65-inch BRAVIA 9 II True RGB LED 4K HDR Smart TV K-65XR90M2 vs Sony 75-inch BRAVIA 9 II True RGB LED 4K HDR Smart TV K-75XR90M2
300 x 300 mm
—
Weight without standApprox. 26.6 kg—
Weight with standApprox. 30.6 kg—
Wi-Fi standardWi-Fi Certified 802.11Wi-Fi 6—
Wi-Fi frequency2.4GHz/5GHz—
Bluetooth versionVersion 5.3—
HDMI inputs4(4Side)—
Display TechnologyTrue RGB—
SeriesBRAVIA 9 II—
Unit of MeasureEach—
Quantity Per Package1—
Supported Streaming Services—Prime Video