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Sony BRAVIA 9 II K-65XR90M2 vs LG OLED evo AI C6 OLED TV

These are different classes of TV, not close rivals. The Sony BRAVIA 9 II is a large, very bright True RGB LED set built for big, sunlit rooms and wide seating; the LG C6 is an OLED with per-pixel contrast, near-instant response and gaming features that LED still cannot match. Buy the Sony for size and brightness, the LG for black level, motion and gaming. Owners of both lines praise picture quality; OLED owners accept some brightness limits and possible burn-in risk with static content.

  • Choose the Sony BRAVIA 9 II if you sit far from a big screen in a bright room and want the largest, brightest picture with wide-angle color.
  • Choose the LG C6 if you watch in a darker room, care about true blacks and gaming, and want a smaller, lighter set.

Prices

  • Sony BRAVIA 9 II K-65XR90M2: $3,299.99 at Merlin's TV (checked today)
  • LG OLED evo AI C6 OLED TV: $899.00 at Greentoe (checked today)
  • Difference: the LG OLED evo AI C6 OLED TV is $2,400.99 cheaper than the Sony BRAVIA 9 II K-65XR90M2 today
Sony
Sony 65-inch BRAVIA 9 II True RGB LED 4K HDR Smart TV K-65XR90M2

Sony BRAVIA 9 II K-65XR90M2

Sony 65-inch BRAVIA 9 II True RGB LED 4K HDR Smart TV K-65XR90M2

$3,299.99at Merlin's TVObserved at 5:02 AM
See all prices and details
Visit Merlin's TV
Pros
  • Very bright, well suited to sunny rooms
  • True RGB LED gives strong color volume
  • Wide viewing angle with X-Wide Angle Pro
  • Large screen sizes for big rooms
  • Acoustic Multi-Audio+ with beam tweeter
Cons
  • Heavy and needs a sturdy stand or wall mount
  • No Dolby Vision
  • Some blooming around bright objects on dark backgrounds
  • Large footprint
LG
Televisor Lg Oled Evo Ai C6 Smart Tv 55" Oled 165hz Vrr Uhd 4k Hdr

LG OLED evo AI C6 OLED TV

Televisor Lg Oled Evo Ai C6 Smart Tv 55" Oled 165hz Vrr Uhd 4k Hdr

$899.00at GreentoeObserved at 3:37 AM
See all prices and details
Visit Greentoe
Pros
  • True blacks and infinite contrast
  • 0.1 ms response and VRR for gaming
  • Four HDMI 2.1 ports
  • Dolby Vision support
  • Light and easy to mount
Cons
  • Lower peak brightness than a bright LED
  • Possible burn-in with static logos and tickers
  • Smaller maximum size
  • Reflections still visible in very bright rooms

What separates them

Sony BRAVIA 9 II K-65XR90M2LG OLED evo AI C6 OLED TV
Panel technologyTrue RGB LED backlight with independently controlled red, green and blue LEDsOLED with self-lit pixels and no backlight
Contrast and black levelVery good for LED, but backlight bloom is possible in dark scenesPer-pixel black, effectively infinite contrast
Peak brightnessDesigned for high brightness and strong daylight performanceOLED evo is brighter than older OLEDs but still trails a bright LED
Screen sizesLarge-format set (listed as 65-inch and 85-inch in the specs)42, 48, 55 and 65 inches
Gaming120 Hz, 4 HDMI ports, good motion handling120 Hz panel, 0.1 ms response, 4x HDMI 2.1, VRR
Viewing angleX-Wide Angle Pro keeps color and contrast from the sideOLED holds color well off-axis but loses brightness at extreme angles
HDR formatsHDR10 and HLG; no Dolby VisionDolby Vision, HDR10 and HLG
WeightAbout 106 lb with standAbout 31 lb at 55 inches

Price history

  • Sony BRAVIA 9 II K-65XR90M2: lowest $6,498.00 on Nov 9 at Abt Electronics & Appliances.
  • LG OLED evo AI C6 OLED TV: lowest $899.00 on Nov 9 at Greentoe.

Prices at every store

Sony BRAVIA 9 II K-65XR90M2

  • Merlin's TVNew

    In stockReturn policy

    $3,299.99Observed at 5:02 AM
    Visit Merlin's TV
  • Kaybee SecurityNew

    In stockReturn policy

    $4,259.00Observed at 5:02 AM
    Visit Kaybee Security
  • Abt Electronics & AppliancesNew

    In stock

    $6,498.00Free shippingObserved at 3:37 AM
    Visit Abt Electronics & Appliances
  • B&H Photo-Video-AudioNew

    In stock

    $6,498.00Free shippingObserved at 3:37 AM
    Visit B&H Photo-Video-Audio
All 9 stores and price history →

LG OLED evo AI C6 OLED TV

  • GreentoeNew

    In stock

    $899.00Free shippingObserved at 3:37 AM
    Visit Greentoe
  • Best BuyNew

    In stock

    $999.99Free shippingObserved at 3:37 AM
    Visit Best Buy
  • Abt Electronics & AppliancesNew

    In stock

    $999.99Free shippingObserved at 3:37 AM
    Visit Abt Electronics & Appliances
  • LGNew

    In stock

    $999.99Free shippingObserved at 3:37 AM
    Visit LG

Also available at

  • AmazonCheck price at Amazon
  • BrandsMart USACheck price at BrandsMart USA
  • DoorDashCheck price at DoorDash

Specs compared

SpecSony BRAVIA 9 II K-65XR90M2LG OLED evo AI C6 OLED TV
Resolution3840 x 21603840 x 2160
High DefinitionYesYes
HDTV Format4K4K
ColorBlackBlack
Screen FormFlatFlat
Display TypeLEDOLED
Assistant SupportSiriSiri
HDRYesYes
Refresh Rate120 Hz120 Hz
ConnectivityBluetooth, Wi-Fi, IrDA, RF, USB, HDMI, EthernetBluetooth, Wi-Fi, USB, HDMI, Ethernet, Optical …
Weight106.3 lb31 lb, 41.8 lb, 84 lb, 98 lb, 134 lb
HDMI Ports4 HDMI ports4x HDMI 2.1
Show all 37 specsShow fewer specs
SpecSony BRAVIA 9 II K-65XR90M2LG OLED evo AI C6 OLED TV
CEC EnabledYes—
Anti-GlareYes—
Width74.5 in wide—
Screen Size85 inches—
Depth1.7 in deep—
Viewing Angle89° viewing angle—
Model year2026—
Dimensions with standApprox. 1445 x 906 x 341 mm—
Stand widthApprox. 343 mm—
VESA hole pitch

What reviewers say

Sony BRAVIA 9 II K-65XR90M2

Owners and reviewers praise the BRAVIA 9 II for its brightness, color and motion handling, calling it one of the best LED TVs for HDR movies and sport. Complaints center on its bulk, its side viewing angles and its premium positioning against OLED rivals.

What people mention
  • Picture brightnessPraisedOwners say HDR highlights pop and bright rooms do not wash out the image.
  • ColorPraisedReviewers credit the RGB backlight with vivid, accurate color across the spectrum.
  • MotionPraisedFast action and sports look smooth with little blur.
  • Viewing angleMixedX-Wide Angle Pro helps, but some owners still see color shift from the sides.

LG OLED evo AI C6 OLED TV

Owners of LG's OLED evo sets consistently praise the contrast, viewing angles and gaming features, and the C-series is widely recommended as the value pick in OLED. Common complaints are brightness in bright rooms, panel uniformity at low levels and the built-in speakers.

What people mention
  • Picture qualityPraisedOwners single out the deep blacks and rich contrast as the main reason to buy OLED.
  • BrightnessMixedReviewers find it bright enough for most rooms but weaker than top Mini LED sets in daylight.
  • GamingPraisedThe four HDMI 2.1 ports, 120 Hz refresh and low lag are repeatedly called out by console players.
  • SoundCriticisedThe built-in 2.2-channel speakers are described as serviceable but thin, pushing many owners to a soundbar.

Questions and answers

Which is better for a bright living room?
The Sony. Its LED backlight pushes much higher brightness and holds up better against daylight and reflections. The LG C6 is brighter than older OLEDs but still dimmer overall.
Which has better picture quality in a dark room?
The LG C6. Self-lit pixels give true black and no backlight bloom, which matters most for movies at night. The Sony is strong for LED but can show halos around bright objects.
Which is better for gaming?
The LG C6. It has a 0.1 ms response time, VRR and four HDMI 2.1 ports. The Sony runs at 120 Hz and handles motion well, but OLED's instant pixel response is the edge.
Is the Sony worth stepping up to over the LG?
Only if you need a very large screen or a very bright room. If size and brightness are not the issue, the LG's contrast and gaming features are the better fit.
Which lasts longer?
Both should last many years. OLED panels can develop burn-in from static content over time, while LED sets avoid that risk but can develop backlight issues. Neither has a clear durability win.
Does the Sony support Dolby Vision?
No. The Sony handles HDR10 and HLG. The LG C6 adds Dolby Vision, which helps with Dolby Vision movies and shows.

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All 12 stores and price history →
300 x 300 mm
—
Weight without standApprox. 26.6 kg—
Weight with standApprox. 30.6 kg—
Wi-Fi standardWi-Fi Certified 802.11Wi-Fi 6—
Wi-Fi frequency2.4GHz/5GHz—
Bluetooth versionVersion 5.3—
HDMI inputs4(4Side)—
Screen sizes—42", 48", 55", 65"
HDR support—Dolby Vision, HDR10, HLG
Smart TV software—webOS 26
ATSC 3.0 support—No
Processor—a11 AI Processor 4K Gen3
Audio channels—2.2-channel
Audio output—40 W
Response time—0.1 ms
Wi-Fi—Wi-Fi 6