StoreDeal.ai store
Shop
  • Deals
  • Deal checker
  • Black Friday
  • Buying guides
  • Brands
  • Stores
Travel
  • Flight deals
  • Hotel deals
Company
  • Research
  • Press
  • deal.ai apps
Black Friday 2026
  • Walmart
  • Best Buy
  • Target
  • TVs
  • Laptops
  • Headphones
  • Apple
  • Gaming
  • Vacuums
  • Kitchen
  • Toys
  • Smartwatches
  • Tablets
  • Furniture
  • Mattresses
© Deal.ai Inc.
TermsPrivacy
Deal.ai › Compare

Sony BRAVIA XR8B 77" OLED TV vs Sony BRAVIA 8 77" OLED TV

Both are 77-inch Sony OLEDs with 120 Hz panels, four HDMI inputs and Google TV, so the picture experience is close. The XR8B is the 2025 model with the newer XR processor, higher owner ratings and more ratings behind them; the BRAVIA 8 (K77XR80) is the earlier set, still a strong OLED with Acoustic Surface Audio and full HDMI 2.1 features. Buy the XR8B for the latest processing and the better track record; buy the BRAVIA 8 if you want the same panel class and its distinctive screen-as-speaker sound.

  • Choose the Sony BRAVIA XR8B if you want the newest 2025 processing, the stronger owner rating and the longer software support runway.
  • Choose the Sony BRAVIA 8 if you value its Acoustic Surface Audio sound and full HDMI 2.1 gaming features and don't need the newest model year.

Prices

  • Sony BRAVIA XR8B 77" OLED TV: $1,998.00 at B&H Photo-Video-Audio (last seen Nov 9)
  • Sony BRAVIA 8 77" OLED TV: $1,398.00 at eBay (last seen Nov 8)
  • Difference: the Sony BRAVIA 8 77" OLED TV is $600.00 cheaper than the Sony BRAVIA XR8B 77" OLED TV at the latest prices (Nov 8 and Nov 9)
Sony
Sony 77” class BRAVIA XR8B OLED 4K HDR Smart Google TV K-77XR8B, 2025 Model

Sony BRAVIA XR8B 77" OLED TV

Sony 77” class BRAVIA XR8B OLED 4K HDR Smart Google TV K-77XR8B, 2025 Model

4.4(135 ratings)
$1,998.00at B&H Photo-Video-AudioChecked Nov 9
See all prices and details
Visit B&H Photo-Video-Audio
Pros
  • Newest 2025 XR processing
  • Higher owner rating with more ratings
  • Dolby Atmos with 5 speakers
  • Google TV with Google Assistant and Apple HomeKit
Cons
  • Fewer listed gaming specifics than the BRAVIA 8
  • No AirPlay listed
  • Heavier reliance on external sound for full cinema impact
Sony
Sony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80

Sony BRAVIA 8 77" OLED TV

Sony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80

4.2(97 ratings)
$1,398.00at eBayChecked Nov 8
See all prices and details
Visit eBay

Store links may earn us a commission.

Pros
  • Acoustic Surface Audio uses the screen as the speaker
  • VRR and HDMI 2.1 confirmed for consoles
  • Wi-Fi 6E and Bluetooth 5.3
  • AirPlay and Chromecast both supported
Cons
  • Older generation than the XR8B
  • Lower owner rating from fewer ratings
  • Listed as Android TV rather than Google TV

What separates them

Sony BRAVIA XR8B 77" OLED TVSony BRAVIA 8 77" OLED TV
Model year2025 model (K-77XR8B)Earlier BRAVIA 8 generation (K77XR80)
ProcessorBRAVIA XR processor with XR Triluminos and Auto HDR Tone MappingSony XR processing on the prior generation
Owner rating4.4 out of 5 from 135 ratings4.2 out of 5 from 97 ratings
Audio5 speakers with Dolby AtmosAcoustic Surface Audio, 56 W total, screen vibrates as the speaker
Gaming features120 Hz, HDMI 2.1 inputs120 Hz, HDMI 2.1, VRR and CEC listed
Wireless castingGoogle TV with Chromecast built in, Apple HomeKitChromecast and AirPlay, Apple HomeKit, Wi-Fi 6E
Smart platformGoogle TVListed as Android TV, same app ecosystem
MountingWall mount supportedVESA 300 x 300 mm, 32.3 kg without stand

Price history

$3,899.99$1,749.99
Nov 7Nov 10
  • Sony BRAVIA XR8B 77" OLED TV: lowest $1,749.99 on Nov 7 at Walmart; $1,998.00 on Nov 10.
  • Sony BRAVIA 8 77" OLED TV: lowest $2,298.00 on Nov 10 at Best Buy.

Prices at every store

Sony BRAVIA XR8B 77" OLED TV

  • B&H Photo-Video-AudioNew

    In stock

    $1,998.00Free shippingChecked Nov 9
    Visit B&H Photo-Video-Audio
  • Best BuyNew

    In stock

    $1,999.99Free shippingChecked Nov 9
    Visit Best Buy
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $1,998.00Free shippingChecked Nov 9
    Visit Amazon
  • Best BuyNew

    Availability unknown

    $1,999.99Free shippingChecked Nov 9
    Visit Best Buy

Also available at

  • WalmartCheck price at Walmart

Store links may earn us a commission. Some prices via Klarna.

All 5 stores and price history →

Sony BRAVIA 8 77" OLED TV

  • WalmartNew

    In stockSold by Walts TVReturns: Sold by a Walmart Marketplace seller; returns go to the seller under the seller's returns policy.

    $2,298.00Free shippingChecked 6 h ago
    Visit Walmart
  • Best BuyNew

    In stock

    $2,298.00Free shippingChecked 20 h ago
    Visit Best Buy
  • Abt ElectronicsNew

    In stock

    $2,298.00+ $249.00 shippingChecked 20 h ago
    Visit Abt Electronics
  • eBayNew

    Availability unknownSold by videoandaudiocenter (97.4% positive, 4,700 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $1,398.00Free shippingChecked Nov 8
    Visit eBay

Store links may earn us a commission. Some prices via Klarna.

All 6 stores and price history →

Specs compared

SpecSony BRAVIA XR8B 77" OLED TVSony BRAVIA 8 77" OLED TV
screen_size77 in77 in
colorBlackBlack
Screen Resolution3840x2160 (4K Ultra HD)3840x2160 (4K Ultra HD)
BluetoothYesYes
Release Year20252024
Smart TVYesYes
Resolution4K UHD—
DisplayOLED—
Refresh rate120 Hz—
BrandSony—
Television typeOLED TVs—
Smart techY—
Show all 40 specsShow fewer specs
SpecSony BRAVIA XR8B 77" OLED TVSony BRAVIA 8 77" OLED TV
StreamersNetflix—
PlatformGoogle TV—
Virtual asst.Apple HomeKit, Google Assistant—
HDMI number4—
Mount typeWall Mount—
High dynamic range formatHDR10, Auto HDR Tone Mapping—
Sound technologyDolby Atmos—
Color categoryBlack—
ManufacturerSony—
Video streaming quality

What reviewers say

Sony BRAVIA XR8B 77" OLED TV

  • 4.4 / 5135 ratings

Rated 4.4 out of 5 from 135 ratings, the XR8B draws praise for its OLED picture and Google TV interface. Buyers mostly flag brightness and price as the sticking points.

What people mention
  • Picture qualityPraisedOwners describe deep blacks, vivid color and crisp 4K detail.
  • BrightnessCriticisedSome say the panel struggles in bright, sunlit rooms.
  • SetupPraisedBuyers report quick setup and a smooth Google TV experience.
  • SoundPraisedThe built-in speakers with Dolby Atmos are called good enough without a soundbar.

Sony BRAVIA 8 77" OLED TV

  • 4.2 / 597 ratings

Owners and reviewers praise the picture, the built-in sound and the gaming features. Complaints center on brightness in bright rooms and on the smart interface.

What people mention
  • Picture qualityPraisedOwners call the OLED contrast and color excellent for movies and streaming.
  • SoundPraisedReviewers say the screen-as-speaker audio is clearer and fuller than most TVs.
  • BrightnessMixedSome say HDR looks great in dark rooms but dims in bright, sunny rooms.
  • GamingPraised

Questions and answers

Which is better for gaming, the XR8B or the BRAVIA 8?
The BRAVIA 8 lists VRR and HDMI 2.1 explicitly, which matters for PS5 and Xbox. The XR8B also has 120 Hz and four HDMI inputs, but its gaming specifics are less documented. Both are strong; the BRAVIA 8 is the safer pick if VRR is a must.
Is the XR8B worth stepping up to over the BRAVIA 8?
If you want the newest processing, the higher owner rating and a longer support window, yes. If sound quality from the panel itself matters more, the BRAVIA 8's Acoustic Surface Audio is a real advantage.
Which has better sound?
The BRAVIA 8. Its Acoustic Surface Audio turns the screen into the speaker with 56 W total output, which gives more direct dialogue and a wider soundstage than typical TV speakers. The XR8B has five speakers and Dolby Atmos, but a soundbar still helps.
Do both run the same apps?
Yes. Google TV and Android TV share the same app store, so Netflix, YouTube and the major streamers are on both. The XR8B's Google TV interface is the newer, more content-forward layout.
Which lasts longer?
Neither has a documented lifespan advantage; OLED panels from both should last many years under normal use. The XR8B, being the 2025 model, will likely get software updates for longer.
Can I wall-mount both?
Yes. The BRAVIA 8 uses a 300 x 300 mm VESA pattern and weighs about 71 lb without the stand. The XR8B supports wall mounting as well; check the bracket rating for a 77-inch set.

Ask our shopping agent

It checks today's price at every store, compares the alternatives and answers in about a minute.

Enter to send, Shift+Enter for a new line

More comparisons

  • Samsung S95H OLED TV vs Sony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80
  • Sony 77” Class BRAVIA XR A95L QD-OLED 4K HDR Smart TV with Google TV vs Sony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80
  • 77" Class OLED 4K HDR C6 Series Smart TV vs Sony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80
  • Sony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80 vs Sony 65” class BRAVIA 8 II QD-OLED 4K HDR Smart Google TV K-65XR80M2 (2025 Model)
  • Sony 77” class BRAVIA 8 OLED 4K HDR Smart Google TV K77XR80 vs Sony 65-inch BRAVIA 8 II OLED 4K Smart TV

Buying guides that pick them

  • Best 75-inch OLED TVs
HDR
—
Number of speakers5—
Input/output typeWireless—
Inputs & outputsInputs - USB, RJ-45 & Outputs - HDMI—
Input/output quantity4—
Accessories includedRemote Control—
Recommended locationIndoor—
Wi-FiYes—
Network FunctionalitySmart TV, Google Assistant—
HDMI Ports4 ports—
Internet Streaming ServicesYouTube, Apple TV, Bravia Core, Crunchyroll, Di…—
Network ConnectivityWi-Fi, Bluetooth, LAN—
Video InterfaceHDMI, USB—
CEC EnabledYes, BRAVIA Sync Function—
Display TypeOLED—
HDTV Format4K UHD—
Backlight TechnologyOLED—
Display HighlightsHDR, High brightness—
Display Aspect Ratio16:9—
Gamers like the 120 Hz panel, VRR and four HDMI 2.1 ports.