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The Sony BRAVIA XR8B (K-77XR8B) is a 77-inch OLED 4K TV with a 120 Hz panel, Google TV, and four HDMI inputs. It supports HDR10 with Auto HDR Tone Mapping and Dolby Atmos through five built-in speakers. It suits buyers who want deep OLED blacks and Sony's processing in a large screen, though its peak brightness trails bright QLED sets in sunlit rooms.
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Lowest price we've seen: $1,749.99 on Nov 7 at Walmart; highest $2,498.00 on Nov 8. Tracked across 5 stores since Nov 7.
Rated 4.4 out of 5 from 135 ratings, the XR8B draws praise for its OLED picture and Google TV interface. Buyers mostly flag brightness and price as the sticking points.
Experience stunning visuals and immersive entertainment with the Sony 77" class BRAVIA XR8B OLED 4K HDR smart google TV, model K-77XR8B, 2025 edition. This advanced OLED TV delivers exceptional picture quality with deep blacks, vibrant colors, and lifelike clarity, enhanced by 4K HDR support. Integrated google TV provides seamless access to streaming apps, voice control, and smart features for effortless navigation. Its sleek, modern design complements any living space, making it a perfect centerpiece for home theaters or living rooms.
