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Sony BRAVIA 7 K55XR70 55 inch 4K HDR Smart QLED Mini-LED TV (2024) vs Hisense 85" M7 Mini-LED QLED 4K UHD Smart Google TV (85M7SG, 2026 Model)

Buy the Hisense 85M7 if you want the biggest picture for the money: 85 inches for $848 at Walmart as of November 5, 2026, versus $1,098 at Beach Camera for the 55-inch Sony BRAVIA 7. Buy the Sony if you sit close, care about 120 Hz gaming, deep blacks and accurate color, and can accept a much smaller screen. The Hisense wins on size and price; the Sony wins on motion, contrast control and build.

Today the Hisense 85" M7 Mini-LED QLED 4K UHD Smart Google TV (85M7SG, 2026 Model) costs $250.00 less at its best price.

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Sony
Sony BRAVIA 7 K55XR70 55 inch 4K HDR Smart QLED Mini-LED TV (2024)

Sony BRAVIA 7 K55XR70 55 inch 4K HDR Smart QLED Mini-LED TV (2024)

$1,098.00at Beach Camera
Observed at 4:34 PM
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Choose the Sony BRAVIA 7 if you game at 120 Hz, watch in a dark room, or sit within about 8 feet of the screen and want the better picture per inch.

Pros
  • 120 Hz panel with VRR and ALLM suits consoles and PC gaming.
  • Mini-LED backlight with XR Backlight Master Drive gives strong contrast control.
  • Dolby Vision, IMAX Enhanced and DTS:X cover most disc and streaming formats.
  • Four-way stand fits both low and raised setups.
  • Works with Google Assistant, Alexa and Siri.
Cons
  • Only 55 inches for $1,098.
  • One-year manufacturer warranty.
  • About 46.5 lb without stand, so a two-person lift.
  • Only one store prices it new, so deals are limited.
Hisense
Hisense 85" M7 Mini-LED QLED 4K UHD Smart Google TV (85M7SG, 2026 Model)

Hisense 85" M7 Mini-LED QLED 4K UHD Smart Google TV (85M7SG, 2026 Model)

4.8· 587 ratings
$848.00at WalmartObserved at 4:34 PM
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Choose the Hisense 85M7 if you want a theater-scale 85-inch image for under $900 and mostly watch movies, sports and streaming in a bright room.

Pros
  • 85 inches for $848, far more screen per dollar.
  • Mini-LED with full array local dimming and up to 1000 nits.
  • Built-in subwoofer with Dolby Atmos.
  • Dolby Vision IQ and HDR10+ Adaptive adjust to room light.
  • 4.8 out of 5 from 587 ratings.
Cons
  • 60 Hz native refresh rate limits fast gaming.
  • One speaker listed, so sound is basic beyond the subwoofer.
  • Large 85-inch panel needs a wide wall and strong mount.
  • Motion Rate 240 is processing, not a true 240 Hz panel.

What separates them

Sony BRAVIA 7 K55XR70 55 inch 4K HDR Smart QLED Mini-LED TV (2024)Hisense 85" M7 Mini-LED QLED 4K UHD Smart Google TV (85M7SG, 2026 Model)
Screen size55 inches85 inches
Price (as of November 5, 2026)$1,098 at Beach Camera$848 at Walmart
Native refresh rate120 Hz with VRR and ALLM60 Hz, Motion Rate 240
Backlight controlMini-LED with XR Backlight Master Drive and XR Contrast Booster 20Mini-LED with full array local dimming, up to 1000 nits
HDR formatsDolby Vision, HDR10, HLG, IMAX Enhanced, DTS:XDolby Vision IQ, HDR10+ Adaptive, HDR10, HLG
AudioDolby Atmos and DTS:X, no built-in subwoofer listedDolby Atmos with built-in subwoofer
Smart platform and voiceGoogle TV with Google Assistant, Alexa and Siri supportGoogle TV with voice remote
Stand flexibilityFour-way stand, two low and two raised positionsUnibody slim design, wall mount ready

Price history

$1,219.99$848.00
Oct 30Nov 5
  • Sony BRAVIA 7 K55XR70 55 inch 4K HDR Smart QLED Mini-LED TV (2024): lowest $1,098.00 on Nov 1 at Best Buy; $1,098.00 on Nov 4.
  • Hisense 85" M7 Mini-LED QLED 4K UHD Smart Google TV (85M7SG, 2026 Model): lowest $848.00 on Nov 3 at Walmart; $848.00 on Nov 5.

Prices at every store

Sony BRAVIA 7 K55XR70 55 inch 4K HDR Smart QLED Mini-LED TV (2024)

  • Beach CameraNew

    In stockReturn policy

    $1,098.00Observed at 4:34 PM
    Visit store

Also available at

  • AmazonCheck price at Amazon
  • Best BuyCheck price at Best Buy
  • BuyDig.comCheck price at BuyDig.com
Prices and history →

Hisense 85" M7 Mini-LED QLED 4K UHD Smart Google TV (85M7SG, 2026 Model)

  • WalmartNew

    In stock

    $848.00Observed at 4:34 PM
    Visit store

Also available at

  • WalmartCheck price at Walmart
Prices and history →

Specs compared

SpecSony BRAVIA 7 K55XR70 55 inch 4K HDR Smart QLED Mini-LED TV (2024)Hisense 85" M7 Mini-LED QLED 4K UHD Smart Google TV (85M7SG, 2026 Model)
Screen size55"(54.6")85"
Resolution3840 x 21604K UHD
ColorBlackBlack
Refresh Rate120 Hz60 Hz
Model year2024—
Size without standApprox. 122.5 x 70.9 x 5.6 cm—
Size with standApprox. 122.5 x 73.3 x 34.5 cm—
Weight without standApprox. 19.9 kg—
Weight with standApprox. 21.1 kg—
VESA hole pitch30.0 x 30.0 cm—
Wi-Fi standardWi-Fi Certified 802.11a/b/g/n/ac/ax—
Wi-Fi frequency2.4GHz/5GHz/6GHz—
Show all 40 specsShow fewer specs
SpecSony BRAVIA 7 K55XR70 55 inch 4K HDR Smart QLED Mini-LED TV (2024)Hisense 85" M7 Mini-LED QLED 4K UHD Smart Google TV (85M7SG, 2026 Model)
Bluetooth versionVersion 5.3—
LAN inputs1(Side)—
With 24p PlaybackYes—
High DefinitionYes—
Screen FormFlat—
Display TypeLCD—
HDRYes—
ConnectivityBluetooth, Wi-Fi, USB, HDMI—
Width33.8 in wide—
HDMI Ports

What reviewers say

Sony BRAVIA 7 K55XR70 55 inch 4K HDR Smart QLED Mini-LED TV (2024)

Owners and reviewers generally rate the BRAVIA 7 highly for its bright, colorful picture and strong motion handling. Many praise the Google TV interface and gaming features, while some note visible blooming and a premium price for an LCD set.

Pros
  • Bright, punchy HDR picture with good contrast
  • Accurate, saturated color out of the box
  • Low input lag and useful gaming features
  • Google TV interface and remote
Cons
  • Blooming and halos around bright objects on dark scenes
  • Black levels not as deep as OLED
  • Price higher than some Mini-LED rivals
  • Sound is adequate but not room-filling

Hisense 85" M7 Mini-LED QLED 4K UHD Smart Google TV (85M7SG, 2026 Model)

  • 4.8 / 5587 ratings

The 4.8-out-of-5 rating across 587 ratings points to strong owner satisfaction for a large, value-priced Mini-LED TV. Buyers of this class of Hisense set typically praise brightness and picture for the money while noting the 60 Hz panel and built-in sound as the main compromises.

Pros
  • Bright, colorful picture for the price
  • Big screen size at a low cost per inch
  • Google TV interface is easy to navigate
  • Good HDR handling with Dolby Vision content
Cons
  • 60 Hz panel is a step behind 120 Hz sets for gaming
  • Built-in audio is thin without a soundbar
  • Some visible blooming in dark scenes with bright highlights

Questions and answers

Which is better for gaming?
The Sony. Its 120 Hz native panel with VRR and ALLM handles console and PC frames far better than the Hisense's 60 Hz panel. The Hisense has Game Mode Plus and an enhanced game bar, but caps at 60 Hz.
Is the Hisense worth it over the Sony?
If screen size matters most, yes. You get 30 more inches for $250 less as of November 5, 2026. If you sit close or game, the Sony's picture quality per inch is the better buy.
Which has better picture quality?
The Sony has the edge in contrast control and color accuracy thanks to XR Backlight Master Drive and the XR processor. The Hisense is bright at up to 1000 nits and supports Dolby Vision IQ, but its 60 Hz panel and dimming are a step below.
Which is better for a bright room?
Both handle bright rooms well. The Hisense's Dolby Vision IQ and HDR10+ Adaptive adjust to ambient light, and 1000 nits is plenty. The Sony's Mini-LED brightness is strong too, but the larger Hisense screen is easier to see from across a room.
How big a room does the 85-inch need?
Plan for about 9 to 12 feet viewing distance for mixed content. The 55-inch Sony suits about 6 to 8 feet. Measure the wall first: an 85-inch set is roughly 75 inches wide.
Which lasts longer?
Neither has a published lifespan beyond warranty. The Sony carries a one-year manufacturer warranty; check the Hisense warranty at purchase. Mini-LED backlights on both should run many years under normal use.

More comparisons

  • Samsung QN90F vs Sony BRAVIA 7 K55XR70 55 inch 4K HDR Smart QLED Mini-LED TV (2024)
  • Hisense 85" M7 Mini-LED QLED 4K UHD Smart Google TV (85M7SG, 2026 Model) vs TCL QM6K (55-inch)
  • TCL 85" Class QM6K Series QD-Mini LED QLED 4K UHD HDR Smart Google TV with Gemini (New) vs Hisense 85" M7 Mini-LED QLED 4K UHD Smart Google TV (85M7SG, 2026 Model)
  • TCL 85" Class QM7K Series QD-Mini LED QLED 4K UHD Smart Google TV (2025) vs Hisense 85" M7 Mini-LED QLED 4K UHD Smart Google TV (85M7SG, 2026 Model)
  • Hisense 85-Inch Class U9 Series Mini-LED ULED 4K UHD Google Smart TV (85U9N, 2024 Model) vs Hisense 85" M7 Mini-LED QLED 4K UHD Smart Google TV (85M7SG, 2026 Model)
  • TCL 85” Class Q6 4K UHD HDR QLED Smart TV with Google TV (2024) vs Hisense 85" M7 Mini-LED QLED 4K UHD Smart Google TV (85M7SG, 2026 Model)
  • Samsung QN90F vs Hisense 85" M7 Mini-LED QLED 4K UHD Smart Google TV (85M7SG, 2026 Model)

Buying guides that pick them

  • Best mini-LED TVs
  • Best 85-inch 4K Google TVs
4 HDMI ports
—
HDTV Format4K—
Assistant SupportGoogle Assistant, Amazon Alexa, Siri—
Supported Streaming ServicesNetflix, Prime Video, YouTube, Disney+—
Weight46.5 lb, 55 lb, 62.4 lb, 88.4 lb, 111.8 lb—
Display technology—Mini-LED QLED
Peak brightness—Up to 1000 nits
Motion rate—Motion Rate 240
HDR formats—Dolby Vision IQ, HDR10+ Adaptive, HDR10, and HLG
Audio—Built-in Subwoofer with Dolby Atmos
Smart platform—Google TV
Local dimming—Full Array Local Dimming
Game features—Game Mode Plus & Enhanced Game Bar
Picture mode—Filmmaker Mode
Display—Mini-LED
Brand—Hisense
Television type—Smart TVs
Smart tech—Y
Streamers—Google TV