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Sony BRAVIA 7 K55XR70 55 inch 4K HDR Smart QLED Mini-LED TV (2024)

Sony BRAVIA 7 K55XR70 55 inch 4K HDR Smart QLED Mini-LED TV (2024)

Best price now

$1,098.00at Best BuyObserved Nov 1, 2026, 11:29 AM

Compared across 9 stores. Prices are checked against each store and labelled with when.

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Quick answers

Where is the Sony BRAVIA 7 K55XR70 55 inch 4K HDR Smart QLED Mini-LED TV (2024) cheapest?
At Best Buy, for $1,098.00, as of our latest check.
Where can I buy the Sony BRAVIA 7 K55XR70 55 inch 4K HDR Smart QLED Mini-LED TV (2024)?
9 stores we checked sell it, including Beach Camera, Best Buy, Macy's, Walmart, Newegg.com.

Sony BRAVIA 7 K55XR70 55 inch 4K HDR Smart QLED Mini-LED TV (2024) prices at every store

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  • Beach CameraNew

    In stockReturn policy

    $1,098.00Observed Nov 1, 2026, 5:03 PM
    Visit store
  • Best BuyNew

    In stock

    $1,098.00Observed Nov 1, 2026, 11:29 AM
    Visit store
  • Macy'sNew

    In stock

    $1,098.00Observed Nov 1, 2026, 11:29 AM
    Visit store
  • WalmartNew

    In stockSold by Walts TV

    $1,098.00Observed Nov 1, 2026, 11:29 AM
    Visit store
  • Newegg.comNew

    In stockSold by Walts TV

    $1,098.00Observed Nov 1, 2026, 11:29 AM
    Visit store
  • BuyDig.comNew

    In stock

    $1,098.00Observed Nov 1, 2026, 11:29 AM
    Visit store
  • eBayNew

    In stockSold by buydig

    $1,199.99Observed Nov 1, 2026, 11:29 AM
    Visit store
  • AmazonNew

    Availability unknown

    $1,098.00Observed Nov 1, 2026, 11:29 AM
    Visit store
  • TargetNew

    Availability unknown

    $1,130.94Observed Nov 1, 2026, 11:29 AM
    Visit store

Sony BRAVIA 7 K55XR70 55 inch 4K HDR Smart QLED Mini-LED TV (2024) price history

$1,219.99$1,098.00
Oct 30Nov 1

Lowest price we've seen: $1,098.00 on Nov 1 at Best Buy; highest $1,219.99 on Oct 30. Tracked across 8 stores since Oct 30.

From Beach Camera

  • 4K QLED Mini-LED panel with XR Backlight Master Drive and XR Contrast Booster 20
  • XR Processor boosts color, contrast and clarity in real time
  • Google TV with 700,000+ movies and TV episodes across 10,000+ apps
  • 120 Hz native refresh rate with VRR and ALLM support
  • Dolby Vision, Dolby Atmos, IMAX Enhanced and DTS:X support
  • Four-way stand with two low-profile and two raised positions
Guarantee
Limited 1-Year Manufacturer Warranty; manufacturer defects covered under in-home one-year Manufacturer's Warranty service.
Returns
TVs in brand new condition may be returned within 30 days of delivery for a full refund less return shipping fees; a 15% restocking fee may apply, and all origi
Shipping
Free ground shipping to home addresses in the contiguous United States; PO Boxes, Alaska, Hawaii, US Territories, APO/FPO and addresses outside the US are not e
Packs
Bundles offered: with Premium Soundbar + Mount Kit, with Deco Gear Home Theater Guide, and with Movies Streaming Pack.
In the box
Sony BRAVIA 7 K55XR70 55" 4K HDR Smart QLED Mini-LED TV, Power Cord, Voice Remote Control with Batteries, Tabletop Stand, Limited 1-Year Manufacturer Warranty

About the Sony BRAVIA 7 K55XR70 55 inch 4K HDR Smart QLED Mini-LED TV (2024)

Designed to bring the cinema experience into your home with superior picture quality and immersive sound. Captivating brightness and beautifully accurate color reveal extraordinary depth and detail in every scene. Combined with enhanced theater-like sound, get a truly thrilling entertainment experience at home.

KEY FEATURES:

Cinema is coming home

Feel the emotion and excitement of the movies with BRAVIA. Our decades of professional filmmaking experience allow us to faithfully recreate the creators vision at home with cinematic brightness, contrast, and color. Immerse yourself in the story with detailed picture quality just as you see in real life.

A new era in brightness and contrast

Our advanced XR Backlight Master Drive™ controls thousands of Mini LEDs with absolute precision to deliver extreme brightness. Enhanced by XR Contrast Booster 20, see truly authentic contrast with deep, detailed blacks and dazzling highlights that makes movies and shows burst off the screen.

Billions of real-world colors

Access billions of accurate colors that reproduce each shade with the subtle differences as real life. The QLED panel, reinforced by XR Triluminos Pro™, enhances the range of hues and saturation, revealing extremely precise color in every scene and makes skin tones look completely natural

Powerful TV processing

Watch everything with lifelike picture quality, powered by the intelligent XR Processor™. Hundreds of thousands of individual on-screen elements are processed and enhanced in real-time, boosting color, contrast, and clarity, bringing astounding realism to your content.

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Everything you stream. All on one screen.

With 700,000+ movies and TV episodes, live TV, and more available across 10,000+ apps, Google TV™ brings together your favorite entertainment from across your apps and organizing it all, just for you.

Movies included with SONY PICTURES CORE

Instantly enjoy top movies and access to the largest IMAX® Enhanced collection with the SONY PICTURES CORE app (formerly BRAVIA CORE). Your BRAVIA TV comes with movie credits included so you can immediately watch some of the latest releases. You’re also subscribed to an amazing selection of new and classic movies to stream anytime, and updated regularly.

Studio calibrated picture

Our film production expertise helps us faithfully reproduce the creator’s vision with studio calibrated picture modes. Netflix Adaptive Calibrated Mode brings studio-quality mastering home with brightness automatically adjusted to your room conditions. With Prime Video Calibrated Mode see movies, shows, and even live sports the way the filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE) brings studio-quality picture mastering to your living room.

More immersive movie experience

BRAVIA TVs support the rigorous standards of Dolby Vision® and Atmos®, IMAX® Enhanced, and DTS:X®, for a truly cinematic and immersive viewing experience. These formats were designed to elevate your movie watching with more 3D sound and dynamic HDR visuals that are sure to impress.

Crystal clear picture

Bring back lost detail with reduced noise and see all your HD and digital content upscaled to near-4K resolution with XR Clear Image™. See the authentic features of people’s faces, identify every blade of grass, and marvel at the precise texture of buildings and scenery.

Blur-free action

Watching sports and action-packed movies just got a whole lot better. XR Motion Clarity™ combats blur and judder by analyzing on-screen motion and precisely controls every frame to ensure picture quality stays smooth, bright, and clear.

Hands-free help from Google

With Google Assistant, searching is easy – just ask Google. Press the Google Assistant button on the remote or try saying, “Hey Google, find action movies” to search across your favorite apps. Access entertainment, get answers on screen, and control smart home devices.

Specifications

Screen size
55"(54.6")Source
Model year
2024Source
Size without stand
Approx. 122.5 x 70.9 x 5.6 cmSource
Size with stand
Approx. 122.5 x 73.3 x 34.5 cmSource
Weight without stand
Approx. 19.9 kgSource
Weight with stand
Approx. 21.1 kgSource
VESA hole pitch
30.0 x 30.0 cmSource
Wi-Fi standard
Wi-Fi Certified 802.11a/b/g/n/ac/axSource
Wi-Fi frequency
2.4GHz/5GHz/6GHzSource
Bluetooth version
Version 5.3Source
LAN inputs
1(Side)Source
Resolution
3840 x 2160
With 24p Playback
Yes
High Definition
Yes
Color
Black
Screen Form
Flat
Display Type
LCD
HDR
Yes
Refresh Rate
120 Hz
Connectivity
Bluetooth, Wi-Fi, USB, HDMI
Width
33.8 in wide
HDMI Ports
4 HDMI ports
HDTV Format
4K
Assistant Support
Google Assistant, Amazon Alexa, Siri
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