Which is better for a bright living room?

The Hisense 65U8QG. Its mini-LED panel is rated at 3,200 nits, far brighter than the Sony's QD-OLED, so it holds up better against daylight and reflections.

Which has better picture quality in a dark room?

The Sony Bravia 8 II. QD-OLED lights each pixel, so blacks are true black with no blooming, and its XR Processor is the stronger upscaler.

Is the Sony worth twice the price?

Only if you value processing, viewing angles and built-in sound. At $1,998.00 versus $997.96 as of November 8, 2026, the Hisense covers brightness and gaming for less.

Which is better for gaming?

The Hisense. It runs at 165 Hz with FreeSync Premium Pro and about 4.3 ms input lag at 1080p120. The Sony caps at 120 Hz and its gaming features are largely unchanged from earlier models.

Which has better sound without a soundbar?

The Sony. Its built-in speakers are good enough that many buyers skip a soundbar. The Hisense is serviceable but benefits from one.

Do both support Dolby Vision?

Yes. Both handle Dolby Vision, HDR10 and HLG. Only the Hisense adds HDR10+, which the Sony lacks.

Sony Bravia 8 II QD-OLED TV vs Hisense 65U8QG

Buy the Hisense 65U8QG if you want the most TV for the money: it is $997.96 at Amazon as of November 8, 2026, against $1,998.00 for the Sony Bravia 8 II at Abt Electronics & Appliances. The Sony wins on picture processing, viewing angles and built-in sound, and its QD-OLED panel gives per-pixel blacks. The Hisense wins on brightness, gaming features and price, roughly half the Sony's cost.

Today the Hisense 65U8QG costs $1,000.04 less at its best price.

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