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Sony Bravia 8 II QD-OLED TV vs Panasonic 77" OLED 4K Smart Fire TV

The Sony Bravia 8 II is the stronger TV for most people. Its QD-OLED panel is brighter and more colorful than a standard OLED, and Sony's XR processing is among the best you can get. Owners and reviewers praise the picture and the built-in speakers, though gaming features have barely changed and HDR10+ is missing. The Panasonic is the pick only if you want a very large screen with Fire TV built in and don't need Sony's processing edge.

  • Choose the Sony Bravia 8 II if you want the best picture quality, strong built-in sound and full support for Dolby Vision and Dolby Atmos.
  • Choose the Panasonic OLED if you want a very large screen with Fire TV built in and prefer Amazon's interface over Google TV.

Prices

  • Sony Bravia 8 II QD-OLED TV: $1,698.00 at Amazon (last seen Nov 11)
  • Panasonic 77" OLED 4K Smart Fire TV: $1,999.99 at eBay (last seen Nov 2)
  • Difference: the Sony Bravia 8 II QD-OLED TV is $301.99 cheaper than the Panasonic 77" OLED 4K Smart Fire TV at the latest prices (Nov 2 and Nov 11)
Sony
Sony Bravia 8 II

Sony Bravia 8 II QD-OLED TV

Sony Bravia 8 II

4.5(482 ratings)
$1,698.00at AmazonChecked Nov 11
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Pros
  • QD-OLED panel delivers high brightness and rich color
  • Top-tier XR processing with AI upscaling
  • Dolby Vision, Dolby Atmos and IMAX Enhanced support
  • Built-in speakers are good enough to skip a soundbar
  • Wide viewing angle with low glare
Cons
  • No HDR10+ support
  • Gaming features barely changed from previous models
  • Brightness jump is smaller than some rivals
  • Limited to 55 and 65 inches
Panasonic
Panasonic 77” OLED 4K Smart Fire TV

Panasonic 77" OLED 4K Smart Fire TV

Panasonic 77” OLED 4K Smart Fire TV

$1,999.99at eBayChecked Nov 2
See all prices and details
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Pros
  • Very large screen size available
  • Fire TV interface built in
  • OLED contrast with deep blacks
  • Simple Alexa voice control
Cons
  • Standard OLED panel is dimmer than QD-OLED
  • Basic processing compared with Sony
  • Few connectivity details; HDMI and Wi-Fi only listed
  • Specs list conflicting screen sizes

What separates them

Sony Bravia 8 II QD-OLED TVPanasonic 77" OLED 4K Smart Fire TV
Panel technologyQD-OLED with quantum dots for higher brightness and wider colorStandard OLED (WOLED)
Picture processingSony XR Processor with AI scene recognition and upscalingNot specified; basic 4K processing
Smart platformGoogle TV with Google Assistant and AlexaFire TV with Alexa
HDR formatsDolby Vision, HDR10, HLG; no HDR10+HDR supported; formats not specified
Refresh rate and gaming120 Hz with XR OLED Motion; gaming features largely unchanged from prior modelsNot specified
AudioDolby Atmos and DTS:X; speakers good enough to skip a soundbarNot specified
Screen sizes55 and 65 inchesListed as 77-inch model; specs also list 65 inches
Connectivity4 HDMI, USB, Ethernet, optical, Wi-Fi, BluetoothWi-Fi and HDMI only

Price history

$2,498.00$1,638.00
Oct 27Nov 14
  • Sony Bravia 8 II QD-OLED TV: lowest $1,638.00 on Nov 5; $2,498.00 on Nov 14.
  • Panasonic 77" OLED 4K Smart Fire TV: lowest $1,999.99 on Nov 2 at eBay.

Prices at every store

Sony Bravia 8 II QD-OLED TV

  • eBayPre-owned

    In stockSold by vipoutlet

    $1,438.00Free shippingChecked Nov 11
    Visit eBay
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $1,698.00Free shippingChecked Nov 11
    Visit Amazon

Also available at

  • Abt ElectronicsCheck price at Abt Electronics
  • Best BuyCheck price at Best Buy
  • DoorDashCheck price at DoorDash

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All 2 stores and price history →

Panasonic 77" OLED 4K Smart Fire TV

  • eBayNew

    Availability unknown

    $1,999.99Checked Nov 2
    Visit eBay

Also available at

  • PzDealsCheck price at PzDeals

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Prices and history →

Specs compared

SpecSony Bravia 8 II QD-OLED TVPanasonic 77" OLED 4K Smart Fire TV
Resolution3840 x 21603840 x 2160
High DefinitionYesYes
HDTV Format4K4K
ColorBlackBlack
Screen FormFlatFlat
Display TypeOLEDOLED
HDRYesYes
ConnectivityBluetooth, Wi-Fi, RF, USB, HDMI, Ethernet, Opti…Wi-Fi, HDMI
Screen Size65 inches65 inches
CEC EnabledYes—
Assistant SupportGoogle Assistant, Amazon Alexa, Siri—
Refresh Rate120 Hz—
Show all 40 specsShow fewer specs
SpecSony Bravia 8 II QD-OLED TVPanasonic 77" OLED 4K Smart Fire TV
Supported Streaming ServicesHulu, Netflix, Prime Video, YouTube, Disney+—
Width56.9 in wide—
Depth1.3 in deep—
Weight50.5 lb—
HDMI Ports4 HDMI ports—
Viewing Angle89° viewing angle—
High Dynamic Range (HDR)true—
High Dynamic Range (HDR) TypeHDR10, HLG, Dolby Vision—
Outdoorfalse—
Series

What reviewers say

Sony Bravia 8 II QD-OLED TV

  • 4.5 / 5482 ratings

Reviewers praise the bright, well-controlled QD-OLED picture, the processing and the built-in speakers, while noting unchanged gaming features and the lack of HDR10+.

What people mention
  • Picture brightnessPraisedReviewers say the QD-OLED panel delivers a beautifully bright picture with well-controlled highlights.
  • ProcessingPraisedThe XR Processor is called some of the best picture processing available.
  • SoundPraisedThe Acoustic Surface Audio+ speakers are described as nearly good enough to replace a soundbar.
  • Gaming featuresCriticisedReviewers note gaming features have barely changed from the previous generation.

Panasonic 77" OLED 4K Smart Fire TV

Owners generally praise the picture quality and the convenience of the built-in Fire TV software, though some find the interface cluttered.

What people mention
  • Picture QualityPraisedUsers report stunning clarity and deep blacks that are characteristic of OLED technology.
  • Smart InterfaceMixedThe Fire TV platform is fast and feature-rich but users dislike the amount of sponsored content on the home screen.
  • ReflectionsCriticisedThe glossy screen can catch glare from lamps or windows in well-lit environments.
  • SoundCriticisedOwners say the built-in speakers are thin on bass, so a soundbar or external speakers are worth adding.
Reviews
  • I've tested the four best flagship OLED TVs side-by-side – which should you buy in the Black Friday sales?
  • I've just reviewed the Sony Bravia 8 II, and it's one of the very best OLED TVs I've ever tested
  • Best Sony Bravia TV 2026: The best TVs Sony has to offer

Questions and answers

Which has the better picture?
The Sony Bravia 8 II. Its QD-OLED panel is brighter and more colorful, and Sony's XR processor handles upscaling and motion better than the Panasonic's basic processing.
Which is better for gaming?
The Sony. It has a 120 Hz panel with XR OLED Motion and four HDMI ports. Reviewers note its gaming features have barely changed from earlier models, but the Panasonic lists no gaming specs at all.
Do I need a soundbar with either?
The Sony's built-in speakers are good enough that many owners skip a soundbar, and it supports Dolby Atmos and DTS:X. The Panasonic's audio is unspecified, so budget for a soundbar if sound matters.
Which smart platform is easier to use?
It depends on your habits. The Sony runs Google TV with Google Assistant and Alexa; the Panasonic runs Fire TV with Alexa. Fire TV suits Prime Video households, while Google TV aggregates streaming services well.
Is the Sony worth stepping up to over the Panasonic?
For most rooms, yes. You get a brighter QD-OLED panel, better processing and fuller HDR and audio support. Pick the Panasonic only if you need its very large screen and want Fire TV built in.
Which lasts longer?
Both use OLED panels, which can dim over many years of heavy use. Sony's processing and build are better documented, but neither brand publishes a lifespan figure, so treat them as similar.

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BRAVIA 8 II (2025)
—
Smart TVtrue—
Remote Control TypeRMF-TX820U—
Picture ProcessorXR Processor—
Curved Panelfalse—
Virtual AssistantGoogle Assistant, Alexa—
Wireless Transmissionfalse—
Supported SoundDolby Audio, Dolby Atmos—
LEDtrue—
Built-In WiFitrue—
Bluetoothtrue—
Number of HDMI Inputs4—
Number of USB Ports2—
Built-in-TunerATSC/ClearQAM—
NextGenTV Supporttrue—
Output Connectors1 x Digital Audio Output—
Display size options55in, 65in—
Screen technology4K QD-OLED—
HDR formatsDolby Vision, HDR10, HLG—
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