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Sony Bravia 8 55" QD-OLED TV vs Samsung S90HA OLED TV

The Samsung QN77S90HAE is the bigger, brighter-feeling pick for a main room: 77 inches, 165 Hz, and HDR10+ support. The Sony Bravia 8 is the better fit for a smaller, darker room where you sit closer, and it ships with a full-motion dual-stud mount in this bundle. Sony's processing and motion handling are widely praised, and QD-OLED owners report strong color volume; Samsung OLED owners like the anti-glare coating and gaming features. Build quality is close on both, so size and room light should decide it.

  • Choose the Sony Bravia 8 if you want a 55-inch QD-OLED with Google TV and a full-motion wall mount included, and you watch in a room where you sit fairly close.
  • Choose the Samsung QN77S90HAE if you have the wall space for 77 inches and want the larger picture, a 165 Hz panel and HDR10+ for movies and games.

Prices

  • Sony Bravia 8 55" QD-OLED TV: $379.99 at Best Buy (checked today)
Sony
Sony Bravia 8 QD-OLED 4K HDR Google TV with a Kanto PMX700 Pro Series Full Motion Dual Stud Mount

Sony Bravia 8 55" QD-OLED TV

Sony Bravia 8 QD-OLED 4K HDR Google TV with a Kanto PMX700 Pro Series Full Motion Dual Stud Mount

$379.99at Best BuyChecked 16 h ago
See all prices and details
Visit Best Buy
Pros
  • QD-OLED panel with strong color volume
  • Google TV with Google Assistant built in
  • Four HDMI ports for consoles and soundbars
  • Full-motion dual-stud mount included
Cons
  • 55 inches is small for a large living room
  • 120 Hz is lower than the Samsung's 165 Hz
  • Mount adds bulk to the box
Samsung
Samsung QN77S90HAE OLED Smart TV

Samsung S90HA OLED TV

Samsung QN77S90HAE OLED Smart TV

See all prices and details
Pros
  • 77-inch screen gives a much bigger picture
  • 165 Hz refresh rate suits fast games
  • HDR10+ support
  • Newer 2026 model
Cons
  • No mount included
  • HDR10+ only, no Dolby Vision
  • Fewer confirmed port details

What separates them

Sony Bravia 8 55" QD-OLED TVSamsung S90HA OLED TV
Screen size55 inches77 inches
Panel technologyQD-OLEDOLED
Refresh rate120 Hz165 Hz
HDR formatsHDR10 and Dolby Vision support typical of Sony setsHDR10+
Smart platformGoogle TV with Google AssistantSamsung Tizen smart TV
Mount includedKanto PMX700 Pro full-motion dual-stud mount includedNo mount included
HDMI inputs4 HDMI portsNot specified in the listing
Release year20252026

Price history

$2,809.99$379.99
Oct 29Nov 11
  • Sony Bravia 8 55" QD-OLED TV: lowest $379.99 on Nov 10 at Micro Center; $2,809.99 on Nov 11.
  • Samsung S90HA OLED TV: lowest $2,124.99 on Nov 8; $2,124.99 on Nov 9.

Prices at every store

Sony Bravia 8 55" QD-OLED TV

  • Micro CenterNew

    In stock

    $379.99Checked 16 h ago
    Visit Micro Center
  • Best BuyNew

    In stock

    $379.99Free shippingChecked 16 h ago
    Visit Best Buy
  • TargetNew

    In stock

    $379.99Free shippingChecked 16 h ago
    Visit Target
  • NeweggNew

    In stock

    $2,809.99Free shippingChecked 48 min ago
    Visit Newegg

Store links may earn us a commission. Some prices via Klarna.

All 4 stores and price history →

Samsung S90HA OLED TV

No priced offers right now.

Prices and history →

Specs compared

SpecSony Bravia 8 55" QD-OLED TVSamsung S90HA OLED TV
ColorBlackBlack
HDRYesYes
Screen Size55 inches77.0
Screen Resolution3840x2160 (4K Ultra HD)3840x2160 (4K Ultra HD)
Release Year20252026
Resolution3840 x 2160—
High DefinitionYes—
Screen FormFlat—
Display TypeOLED—
Assistant SupportGoogle Assistant—
Refresh Rate120 Hz—
ConnectivityBluetooth, Wi-Fi, RF, USB, HDMI, Ethernet—
Show all 21 specsShow fewer specs
SpecSony Bravia 8 55" QD-OLED TVSamsung S90HA OLED TV
Width37.8 in wide—
Weight10 lb—
HDMI Ports4 HDMI ports—
Operating SystemGoogle TV—
HDR Type—HDR10+
Refresh Rate (Hz)—165
Bluetooth—Yes
Smart TV—Yes
Display—OLED

What reviewers say

Sony Bravia 8 55" QD-OLED TV

Owners of the Bravia 8 generally rate the picture highly, calling out contrast, color and motion for movies and games. Common complaints center on OLED brightness in bright rooms and the price relative to size.

What people mention
  • Picture qualityPraisedOwners praise the contrast, black levels and color saturation of the QD-OLED panel.
  • BrightnessMixedIt looks excellent in dark rooms, but some find it dimmer than expected in a sunlit room.
  • GamingPraised120 Hz support, low lag and four HDMI ports make it a popular console TV.
  • Auto-dimmingCriticisedSome owners notice the panel dimming static logos and scoreboards.

Questions and answers

Which is better for a bright living room?
The Samsung's larger 77-inch panel and HDR10+ help in a bright room, but neither is a high-brightness LCD. If glare is a real problem, consider a bright mini-LED set instead of either OLED.
Which is better for gaming?
The Samsung wins on refresh rate at 165 Hz versus 120 Hz, which matters for fast PC and console play. The Sony's four HDMI ports and Google TV interface are still easy to live with.
Is the Sony worth stepping up to over the Samsung?
Only if you want a smaller set, Google TV, or the included full-motion mount. If you want the biggest picture for the room, the Samsung is the step up.
Which lasts longer?
Both are OLED sets with similar panel life expectations; neither brand publishes a hard lifespan figure. Burn-in risk is low for mixed viewing and higher for static news tickers or game HUDs left on for hours.
Do I need a wall mount for the Samsung?
Yes, the Samsung does not include one. The Sony bundle includes a Kanto PMX700 Pro full-motion dual-stud mount, which saves you a separate purchase.
Which has better smart TV apps?
Both cover the major streaming apps. Google TV on the Sony is easier to search across services, while Samsung's Tizen is fast and has a well-organized home screen.

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More comparisons

  • Sony Bravia 8 QD-OLED 4K HDR Google TV with a Kanto PMX700 Pro Series Full Motion Dual Stud Mount vs Samsung S95H Series 55" 4K OLED Smart TV
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  • Sony Bravia 8 K55XR80M2 55" QD-OLED 4K HDR Google TV with Kanto R300 Wall Mount vs Samsung QN77S90HAE OLED Smart TV