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Sony Bravia 8 55" QD-OLED TV vs Samsung QN77S90HA 77-inch OLED TV

The Samsung S90H is the bigger, newer set: 77 inches of OLED with a soundbar and subwoofer included, so it fills a large room and fixes weak TV audio in one purchase. The Sony Bravia 8 is the more polished 55-inch QD-OLED, with Sony's processing, Google TV and a full-motion mount in the box. Buy the Sony for a smaller room, better motion handling and Google TV; buy the Samsung for size, a newer panel generation and bundled sound.

  • Choose the Sony Bravia 8 if you sit closer than about 9 feet, want Google TV and Sony's motion processing, and need a wall mount included.
  • Choose the Samsung S90H if you have a big wall, watch from farther back, and want a soundbar and subwoofer without buying separate audio gear.

Prices

  • Sony Bravia 8 55" QD-OLED TV: $379.99 at Best Buy (last seen Nov 10)
  • Samsung QN77S90HA 77-inch OLED TV: $2,249.99 at Newegg (last seen Nov 9)
  • Difference: the Sony Bravia 8 55" QD-OLED TV is $1,870.00 cheaper than the Samsung QN77S90HA 77-inch OLED TV at the latest prices (Nov 9 and Nov 10)
Sony
Sony Bravia 8 QD-OLED 4K HDR Google TV with a Kanto PMX700 Pro Series Full Motion Dual Stud Mount

Sony Bravia 8 55" QD-OLED TV

Sony Bravia 8 QD-OLED 4K HDR Google TV with a Kanto PMX700 Pro Series Full Motion Dual Stud Mount

$379.99at Best BuyChecked 21 h ago
See all prices and details
Visit Best Buy
Pros
  • QD-OLED layer adds brightness and color punch over plain OLED
  • Sony's motion handling and upscaling are class leaders
  • Google TV has the broadest app and casting support
  • Full-motion mount included saves a separate purchase
  • Four HDMI ports cover a console, soundbar and two streamers
Cons
  • 55 inches is small for a large living room
  • 10 lb listed weight is far below a real 55-inch OLED, so check the actual panel weight before mounting
  • No soundbar or subwoofer included
  • Peak brightness trails the brightest OLED rivals in a sunlit room
Samsung
Samsung QN77S90HA 77-inch OLED TV with Soundbar and Subwoofer

Samsung QN77S90HA 77-inch OLED TV

Samsung QN77S90HA 77-inch OLED TV with Soundbar and Subwoofer

$2,249.99at NeweggChecked Nov 9
See all prices and details
Visit Newegg

Store links may earn us a commission. Price via Klarna.

Pros
  • 77 inches gives a genuinely cinematic image at normal couch distance
  • Newer 2026 model year
  • Soundbar and subwoofer included fixes thin TV audio
  • OLED contrast with per-pixel blacks
  • Four HDMI inputs
Cons
  • Very large footprint; needs a wide wall or stand
  • Bundled soundbar is a step below a dedicated surround system
  • Tizen has fewer casting options than Google TV
  • Plain OLED gives up some color volume to QD-OLED

What separates them

Sony Bravia 8 55" QD-OLED TVSamsung QN77S90HA 77-inch OLED TV
Screen size55 inches77 inches
PanelQD-OLED with quantum dots for stronger color volumeOLED, 2026 model year
Smart platformGoogle TV with Google Assistant built inSamsung Tizen with Bixby and Alexa support
Included accessoriesKanto PMX700 full-motion dual-stud wall mountSoundbar and subwoofer
Refresh rate120 Hz120 Hz on Samsung OLED panels
HDMI inputs4 HDMI ports4 HDMI ports, all high-bandwidth on this class
Room fitBest at 6 to 9 feet viewing distanceBest at 9 to 13 feet viewing distance
Motion and upscalingSony's XR processor is widely praised for motion and low-quality source cleanupSolid processing, but reviewers rank Sony slightly ahead on upscaling

Price history

$2,809.99$379.99
Oct 29Nov 11
  • Sony Bravia 8 55" QD-OLED TV: lowest $379.99 on Nov 10 at Micro Center; $2,809.99 on Nov 11.
  • Samsung QN77S90HA 77-inch OLED TV: lowest $2,249.99 on Nov 7 at Newegg; $2,249.99 on Nov 10.

Prices at every store

Sony Bravia 8 55" QD-OLED TV

  • Micro CenterNew

    In stock

    $379.99Checked 21 h ago
    Visit Micro Center
  • Best BuyNew

    In stock

    $379.99Free shippingChecked 21 h ago
    Visit Best Buy
  • TargetNew

    In stock

    $379.99Free shippingChecked 21 h ago
    Visit Target
  • NeweggNew

    In stock

    $2,809.99Free shippingChecked 5 h ago
    Visit Newegg

Store links may earn us a commission. Some prices via Klarna.

All 4 stores and price history →

Samsung QN77S90HA 77-inch OLED TV

  • NeweggNew

    In stock

    $2,249.99Free shippingChecked Nov 9
    Visit Newegg

Store links may earn us a commission. Price via Klarna.

Prices and history →

Specs compared

SpecSony Bravia 8 55" QD-OLED TVSamsung QN77S90HA 77-inch OLED TV
ColorBlackBlack
Screen Resolution3840x2160 (4K Ultra HD)3840x2160 (4K Ultra HD)
Release Year20252026
Resolution3840 x 2160—
High DefinitionYes—
Screen FormFlat—
Display TypeOLED—
Assistant SupportGoogle Assistant—
HDRYes—
Refresh Rate120 Hz—
ConnectivityBluetooth, Wi-Fi, RF, USB, HDMI, Ethernet—
Width37.8 in wide—
Show all 17 specsShow fewer specs
SpecSony Bravia 8 55" QD-OLED TVSamsung QN77S90HA 77-inch OLED TV
Screen Size55 inches—
Weight10 lb—
HDMI Ports4 HDMI ports—
Operating SystemGoogle TV—
Display—OLED

What reviewers say

Sony Bravia 8 55" QD-OLED TV

Owners of the Bravia 8 generally rate the picture highly, calling out contrast, color and motion for movies and games. Common complaints center on OLED brightness in bright rooms and the price relative to size.

What people mention
  • Picture qualityPraisedOwners praise the contrast, black levels and color saturation of the QD-OLED panel.
  • BrightnessMixedIt looks excellent in dark rooms, but some find it dimmer than expected in a sunlit room.
  • GamingPraised120 Hz support, low lag and four HDMI ports make it a popular console TV.
  • Auto-dimmingCriticisedSome owners notice the panel dimming static logos and scoreboards.

Questions and answers

Which is better for a bright living room?
The Sony Bravia 8. Its QD-OLED panel holds color and brightness better in daylight than the Samsung's plain OLED, though neither is as bright as a high-end LED TV.
Which lasts longer?
Both use OLED panels with similar lifespans, and neither maker publishes a rated hour count. The bigger risk to either is static content left on screen for hours; vary what you watch and let the TV run its pixel refresh.
Is the Samsung worth stepping up to from the Sony?
Yes if size is your priority. Going from 55 to 77 inches is a bigger jump in experience than any processing difference, and the included soundbar covers audio.
Which is better for gaming?
Close. Both do 120 Hz with four HDMI ports and low input lag. The Sony's motion processing and Google TV app support give it a slight edge for mixed gaming and streaming.
Do I need a separate mount for the Samsung?
Yes. The Sony bundle includes a full-motion wall mount; the Samsung does not, so budget for a mount rated for a 77-inch set.
Which has better sound out of the box?
The Samsung, by a wide margin. It ships with a soundbar and subwoofer, while the Sony relies on its built-in speakers.

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