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Sony BRAVIA 9 65-inch Mini LED 4K TV vs Hisense U7 Series ULED Mini-LED 4K Google TV

The Sony BRAVIA 9 is the better TV for most people deciding between these two. It is Sony's brightest 4K set, with strong contrast control, accurate color, 120 Hz with VRR and ALLM, four HDMI ports, and Google TV. The Hisense U7 is a Mini-LED set built for fast sports and gaming, and it is the value pick if you want a big, bright picture without flagship extras. Reviewers and owners praise the Sony's picture and sound; the Hisense is well liked for motion and brightness but trails on processing polish and port count.

  • Choose the Sony BRAVIA 9 if you want the best picture and sound this class offers, with four HDMI ports and PS5-specific features.
  • Choose the Hisense U7 if you want a bright Mini-LED set for sports and gaming and would rather put the difference toward screen size.

Prices

  • Sony BRAVIA 9 65-inch Mini LED 4K TV: $1,699.99 at Walmart (last seen Nov 6)
  • Hisense U7 Series ULED Mini-LED 4K Google TV: $849.99 at BrandsMart USA (last seen Nov 10)
  • Difference: the Hisense U7 Series ULED Mini-LED 4K Google TV is $850.00 cheaper than the Sony BRAVIA 9 65-inch Mini LED 4K TV at the latest prices (Nov 6 and Nov 10)
Sony
Sony BRAVIA 9 65-inch Mini LED 4K Google TV (2024)

Sony BRAVIA 9 65-inch Mini LED 4K TV

Sony BRAVIA 9 65-inch Mini LED 4K Google TV (2024)

4.4(38 ratings)
$1,699.99at WalmartChecked Nov 6
See all prices and details
Visit Walmart
Pros
  • Sony's brightest 4K panel, strong in bright rooms
  • Excellent contrast and color accuracy
  • 120 Hz with VRR, ALLM and PS5-specific modes
  • Four HDMI ports
  • Expansive built-in surround sound
Cons
  • Heavy at about 175 lb; plan for two people
  • Flagship features carry a premium
  • One-year manufacturer warranty
Hisense
65" Class U7 Series ULED MiniLED 4K Google TV

Hisense U7 Series ULED Mini-LED 4K Google TV

65" Class U7 Series ULED MiniLED 4K Google TV

$849.99at BrandsMart USAChecked 22 h ago
See all prices and details
Visit BrandsMart USA
Pros
  • Bright Mini-LED picture with anti-glare treatment
  • Built for fast sports and gaming motion
  • Google TV platform
  • Available in very large screen sizes
Cons
  • Fewer stated connectivity details and ports
  • Processing and picture polish trail the Sony
  • Deeper cabinet at about 3.2 in

What separates them

Sony BRAVIA 9 65-inch Mini LED 4K TVHisense U7 Series ULED Mini-LED 4K Google TV
Backlight controlXR Backlight Master Drive with XR Contrast Booster 30 across thousands of Mini LEDsThousands of Mini LEDs with scene-by-scene processing
Peak brightnessSony's brightest 4K TV, built to fight daytime glareBright Mini-LED panel with anti-glare treatment
Gaming features120 Hz, VRR, ALLM, plus PS5 Auto HDR Tone Mapping and Auto Genre Picture ModeRapid refresh with reduced blur and lag for next-gen gaming
HDMI inputs4 HDMI portsHDMI listed, port count not stated
SoundMulti-directional speakers for theater-like surroundMulti-channel speakers with clearer dialogue and directional effects
Smart platformGoogle TV with Google Assistant, Alexa and Siri supportGoogle TV with Google Assistant and Siri support
Screen size options65 inchesListed at 100 inches in this listing
Build and finishSlim panel, about 1.9 in deep, 175 lb with standAbout 3.2 in deep

Price history

$3,698.00$1,699.99
Oct 28Nov 11
  • Sony BRAVIA 9 65-inch Mini LED 4K TV: lowest $1,699.99 on Nov 4 at Walmart; $2,798.00 on Nov 11.
  • Hisense U7 Series ULED Mini-LED 4K Google TV: lowest $2,499.99 on Nov 10 at Newegg.com.

Prices at every store

Sony BRAVIA 9 65-inch Mini LED 4K TV

  • Merlin's TV & ApplianceNew

    In stock

    $1,999.99+ $1.00 shippingChecked 22 h ago
    Visit Merlin's TV & Appliance
  • eBayNew

    In stock

    $2,329.00Free shippingChecked 22 h ago
    Visit eBay
  • WalmartNew

    Availability unknown

    $1,699.99Checked Nov 6
    Visit Walmart
  • Merlin's TV & ApplianceNew

    Availability unknown

    $1,999.99Checked Nov 6
    Visit Merlin's TV & Appliance

Also available at

  • WalmartCheck price at Walmart

Store links may earn us a commission.

All 16 stores and price history →

Hisense U7 Series ULED Mini-LED 4K Google TV

  • BrandsMart USANew

    In stockReturn policy

    $849.99Checked 22 h ago
    Visit BrandsMart USA
  • Newegg.comNew

    Availability unknownSold by Electronic Express

    $2,499.99Checked Nov 10
    Visit Newegg.com
All 2 stores and price history →

Specs compared

SpecSony BRAVIA 9 65-inch Mini LED 4K TVHisense U7 Series ULED Mini-LED 4K Google TV
Resolution3840 x 21603840 x 2160
High DefinitionYesYes
Screen FormFlatFlat
Display TypeQLEDQLED
HDRYesYes
Screen Size65 inches100 inches
ColorBlackBlack
ConnectivityBluetooth, Wi-Fi, USB, HDMI, EthernetBluetooth, Wi-Fi, HDMI
Width9 in wide94.4 in wide
HDTV Format4K4K
Assistant SupportGoogle Assistant, Amazon Alexa, SiriGoogle Assistant, Siri
Supported Streaming ServicesGoogle Play, Netflix, Prime Video, YouTube, Dis…Netflix, Prime Video, YouTube, Disney+
Show all 20 specsShow fewer specs
SpecSony BRAVIA 9 65-inch Mini LED 4K TVHisense U7 Series ULED Mini-LED 4K Google TV
Anti-GlareYesYes
Depth1.9 in deep3.2 in deep
Refresh Rate120 Hz—
Weight175 lb—
HDMI Ports4 HDMI ports—
CEC EnabledYes—
Screen Resolution3840x2160 (4K Ultra HD)—
Release Year2024—

What reviewers say

Sony BRAVIA 9 65-inch Mini LED 4K TV

  • 4.4 / 538 ratings

Owners rate the BRAVIA 9 highly for its brightness and contrast, calling it one of the best LCD TVs for bright rooms. Some note visible blooming in dark scenes and say the price is steep.

What people mention
  • BrightnessPraisedOwners say it stays vivid even in sunny rooms.
  • BloomingCriticisedSome see halos around bright objects on dark backgrounds.
  • PriceCriticisedReviewers call it expensive next to other 65-inch Mini LED TVs.
  • Picture qualityPraisedContrast and color are described as excellent for movies and games.

Hisense U7 Series ULED Mini-LED 4K Google TV

Owners and reviewers generally rate the U7 highly for brightness, contrast and gaming features at its tier. Common complaints focus on off-angle picture quality and average upscaling of older content.

What people mention
  • BrightnessPraisedViewers say HDR highlights and daytime sports look bright and punchy.
  • ContrastPraisedMini-LED dimming gives deep blacks in dark movie scenes.
  • Viewing anglesCriticisedContrast and color fade when sitting well off to the side.
  • UpscalingCriticisedOlder HD and SD content looks softer than on some rivals.

Questions and answers

Which is better for a bright living room?
The Sony BRAVIA 9. Its XR Backlight Master Drive and Contrast Booster give it the higher peak brightness and tighter contrast control, which matters most with windows and lamps in the room. The Hisense U7 is also bright with anti-glare treatment, but it sits a step below.
Which is better for gaming?
The Sony. It has 120 Hz, VRR, ALLM and PS5-specific Auto HDR Tone Mapping and Auto Genre Picture Mode, plus four HDMI ports. The Hisense targets gaming with fast refresh and low lag, but Sony's console integration is more complete.
Is the Sony worth stepping up to over the Hisense?
Yes, if picture quality, sound and gaming features matter most. The Sony adds stronger backlight control, more HDMI inputs and better built-in audio. The Hisense makes more sense if you want a large bright screen and would rather spend on size.
Which has better sound built in?
The Sony. Its multi-directional speaker array produces a wider, more theater-like surround effect. The Hisense uses multi-channel speakers that clarify dialogue and add directional effects, but it is not as immersive.
Which lasts longer?
Both are current 4K Google TV models with similar panel technology, so lifespan depends more on use than brand. The Sony carries a one-year manufacturer warranty; check the Hisense warranty for its terms. Neither has a clear durability edge from the specs.
Do both run Google TV?
Yes. Both use Google TV with Netflix, Prime Video, YouTube and Disney+. The Sony also lists Amazon Alexa support alongside Google Assistant and Siri; the Hisense lists Google Assistant and Siri.

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