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Sony BRAVIA 9 65-inch Mini LED 4K TV vs Hisense 75U7SG Mini-LED 4K TV

The Hisense 75U7SG is the better value for most shoppers: a larger 75-inch screen, 165 Hz with VRR down to 48 Hz, four HDMI 2.1 ports, Dolby Vision and HDR10+, and 3,000 nits peak brightness. The Sony BRAVIA 9 wins on processing and sound: XR Backlight Master Drive gives tighter Mini LED control, XR Triluminos Pro color, and multi-directional speakers that reviewers rate well above most built-in TV audio. Owners praise the Sony's cinematic picture and glare handling; Hisense owners like the size and gaming specs for the money, but note weaker off-angle viewing on its VA panel.

  • Choose the Sony BRAVIA 9 if you want the most accurate, cinematic picture in a bright room and care about built-in sound and Sony's processing.
  • Choose the Hisense 75U7SG if you want a bigger screen, 165 Hz gaming with four HDMI 2.1 ports, and Dolby Vision at a lower outlay.

Prices

  • Sony BRAVIA 9 65-inch Mini LED 4K TV: $1,699.99 at Walmart (last seen Nov 6)
  • Hisense 75U7SG Mini-LED 4K TV: $997.99 at Amazon (checked today)
  • Difference: the Hisense 75U7SG Mini-LED 4K TV is $702.00 cheaper than the Sony BRAVIA 9 65-inch Mini LED 4K TV at the latest prices (Nov 6 and Nov 10)
Sony
Sony BRAVIA 9 65-inch Mini LED 4K Google TV (2024)

Sony BRAVIA 9 65-inch Mini LED 4K TV

Sony BRAVIA 9 65-inch Mini LED 4K Google TV (2024)

4.4(38 ratings)
$1,699.99at WalmartChecked Nov 6
See all prices and details
Visit Walmart
Pros
  • Tight Mini LED backlight control for deep blacks and high peak brightness
  • Strong anti-glare for bright rooms
  • Accurate QLED color with XR Triluminos Pro
  • Built-in multi-directional speakers beat most TV audio
  • PS5-specific Auto HDR Tone Mapping and Auto Genre Picture Mode
Cons
  • Smaller 65-inch screen
  • 120 Hz, below the Hisense's 165 Hz
  • Dolby Vision not listed among HDR formats
  • Heavy at 175 lb, so plan the wall mount
Hisense
Hisense 75U7SG 75-Inch Mini-LED 4K 165Hz Premium Gaming Smart Google TV

Hisense 75U7SG Mini-LED 4K TV

Hisense 75U7SG 75-Inch Mini-LED 4K 165Hz Premium Gaming Smart Google TV

$997.99at AmazonChecked 14 h ago
See all prices and details
Visit Amazon

As an Amazon Associate, Deal.ai earns from qualifying purchases.

Pros
  • 75-inch screen for a more immersive picture
  • 165 Hz refresh with VRR from 48 to 165 Hz
  • Four HDMI 2.1 ports for consoles and PCs
  • Dolby Vision and HDR10+ support
  • 3,000 nits peak brightness
Cons
  • VA panel narrows viewing angles
  • Built-in 2.1.2 audio is weaker than Sony's speaker array
  • Upscaling and motion processing trail Sony's
  • No anti-glare coating listed

What separates them

Sony BRAVIA 9 65-inch Mini LED 4K TVHisense 75U7SG Mini-LED 4K TV
Screen size65 inches75 inches
Panel and backlightQLED Mini LED with XR Backlight Master Drive and XR Contrast Booster 30VA Mini LED with Hi-View AI Engine Pro
Refresh rate and VRR120 Hz native, VRR and ALLM165 Hz, VRR 48-165 Hz
HDR formatsHDR10, HLG (Dolby Vision not listed)Dolby Vision, HDR10+, HDR10, HLG
HDMI4 HDMI ports, PS5 Auto HDR Tone Mapping and Auto Genre Picture Mode4x HDMI 2.1
AudioMulti-directional speakers for theater-like surround2.1.2 channel, 50 W
Smart platformGoogle TV, works with Google Assistant, Alexa and SiriGoogle TV
Anti-glareAnti-glare coatingNot specified

Price history

$3,698.00$997.99
Oct 28Nov 11
  • Sony BRAVIA 9 65-inch Mini LED 4K TV: lowest $1,699.99 on Nov 4 at Walmart; $2,798.00 on Nov 11.
  • Hisense 75U7SG Mini-LED 4K TV: lowest $997.99 on Nov 10 at Amazon.

Prices at every store

Sony BRAVIA 9 65-inch Mini LED 4K TV

  • Merlin's TV & ApplianceNew

    In stock

    $1,999.99+ $1.00 shippingChecked 10 h ago
    Visit Merlin's TV & Appliance
  • eBayNew

    In stock

    $2,329.00Free shippingChecked 10 h ago
    Visit eBay
  • WalmartNew

    Availability unknown

    $1,699.99Checked Nov 6
    Visit Walmart
  • Merlin's TV & ApplianceNew

    Availability unknown

    $1,999.99Checked Nov 6
    Visit Merlin's TV & Appliance

Also available at

  • WalmartCheck price at Walmart

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All 16 stores and price history →

Hisense 75U7SG Mini-LED 4K TV

  • Best BuyNew

    In stock

    $999.99Free shippingChecked 14 h ago
    Visit Best Buy
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $997.99Free shippingChecked 14 h ago
    Visit Amazon
  • eBayNew

    Availability unknownSold by brandsmartusa (99.5% positive, 37,700 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $1,100.62Free shippingChecked 14 h ago
    Visit eBay

Store links may earn us a commission. Some prices via Klarna.

All 3 stores and price history →

Specs compared

SpecSony BRAVIA 9 65-inch Mini LED 4K TVHisense 75U7SG Mini-LED 4K TV
Resolution3840 x 21603,840 x 2,160p
Screen Size65 inches75"
Refresh Rate120 Hz165Hz
HDMI Ports4 HDMI ports4x HDMI 2.1
High DefinitionYes—
Screen FormFlat—
Display TypeQLED—
HDRYes—
ColorBlack—
ConnectivityBluetooth, Wi-Fi, USB, HDMI, Ethernet—
Width9 in wide—
Weight175 lb—
Show all 28 specsShow fewer specs
SpecSony BRAVIA 9 65-inch Mini LED 4K TVHisense 75U7SG Mini-LED 4K TV
HDTV Format4K—
Assistant SupportGoogle Assistant, Amazon Alexa, Siri—
Supported Streaming ServicesGoogle Play, Netflix, Prime Video, YouTube, Dis…—
Anti-GlareYes—
Depth1.9 in deep—
CEC EnabledYes—
Screen Resolution3840x2160 (4K Ultra HD)—
Release Year2024—
Variable refresh rate—48Hz-165Hz

What reviewers say

Sony BRAVIA 9 65-inch Mini LED 4K TV

  • 4.4 / 538 ratings

Owners rate the BRAVIA 9 highly for its brightness and contrast, calling it one of the best LCD TVs for bright rooms. Some note visible blooming in dark scenes and say the price is steep.

What people mention
  • BrightnessPraisedOwners say it stays vivid even in sunny rooms.
  • BloomingCriticisedSome see halos around bright objects on dark backgrounds.
  • PriceCriticisedReviewers call it expensive next to other 65-inch Mini LED TVs.
  • Picture qualityPraisedContrast and color are described as excellent for movies and games.

Hisense 75U7SG Mini-LED 4K TV

Owners and reviewers treat the U7SG as a strong value gaming TV: bright, fast and well connected for the size. Complaints center on off-angle viewing and some blooming in dark scenes, which are typical of VA Mini-LED sets.

What people mention
  • BrightnessPraisedOwners say the screen stays punchy in daylight and HDR highlights stand out.
  • Gaming performancePraisedReviewers report smooth motion and low lag at high frame rates with VRR on.
  • Viewing anglesCriticisedPeople sitting off to the side notice washed-out color and weaker contrast.
  • BloomingMixedSome see halos around bright objects in dark scenes; others find it minor for a Mini-LED.

Questions and answers

Which is better for gaming, the Sony BRAVIA 9 or the Hisense 75U7SG?
The Hisense 75U7SG has the edge for gaming: 165 Hz, VRR from 48 to 165 Hz, and four HDMI 2.1 ports. The Sony runs 120 Hz with VRR and ALLM and adds PS5 Auto HDR Tone Mapping and Auto Genre Picture Mode, so PS5 owners get a smoother setup on Sony.
Which has the better picture for movies?
The Sony BRAVIA 9 has tighter Mini LED backlight control and Sony's color processing, which reviewers rate as more cinematic. The Hisense counters with a larger 75-inch screen, higher peak brightness and Dolby Vision support.
Is the Hisense 75U7SG worth stepping up to over the Sony?
If screen size and gaming specs matter most, yes: the Hisense gives you 75 inches, 165 Hz and Dolby Vision. If you want the most accurate picture and better built-in sound, the Sony is the step up.
Which handles a bright room better?
Both are bright Mini LED sets. The Sony lists an anti-glare coating and is Sony's brightest 4K TV, which helps in daytime viewing. The Hisense lists 3,000 nits peak brightness but no anti-glare treatment.
Do both run Google TV?
Yes. Both use Google TV, so the app selection and interface are similar. The Sony adds support for Google Assistant, Amazon Alexa and Siri.
Which is better for a wide seating area?
The Sony is the safer pick for off-angle viewing. The Hisense uses a VA panel, which loses contrast and color when you sit to the side.

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Buying guides that pick them

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Panel type
—
VA Mini LED
Peak brightness—3,000 nits
HDR formats—Dolby Vision, HDR10+, HDR10, HLG
Smart TV software—Google TV
Audio channels—2.1.2 CH (50W)
Processor—Hi-View AI Engine Pro
Weight (no stand)—27.9 kg