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TCL 40" S-Class 1080p Google TV vs Hisense 40" QD4 Fire TV

Both are 40-inch 1080p smart TVs, so the choice comes down to panel and platform. The Hisense QD4 uses a quantum-dot QLED panel with motion smoothing and a low 16ms game mode, which suits gamers and anyone who wants punchier color. The TCL S350 runs Google TV with Chromecast built in and a simplified voice remote, and its 4.4 rating across 1,300+ owners points to solid reliability for a budget set. Pick the Hisense for picture and gaming, the TCL for the Google ecosystem.

  • Choose the TCL S350 if you want Google TV with Chromecast built in, Google Assistant and Alexa support, and a stripped-down remote with one-touch app shortcuts.
  • Choose the Hisense QD4 if picture quality and gaming matter more than the platform, since it adds a quantum-dot panel, motion smoothing and a 16ms game mode.

Prices

  • TCL 40" S-Class 1080p Google TV: $167.76 at Best Buy (last seen Nov 10)
  • Hisense 40" QD4 Fire TV: $139.99 at Newegg (checked today)
  • Difference: the Hisense 40" QD4 Fire TV is $27.77 cheaper than the TCL 40" S-Class 1080p Google TV at the latest prices (Nov 10 and Nov 11)
TCL
TCL 40" Class S-Class 1080p FHD HDR LED Smart Google TV - 40S350

TCL 40" S-Class 1080p Google TV

TCL 40" Class S-Class 1080p FHD HDR LED Smart Google TV - 40S350

4.4(1,304 ratings)
$167.76at Best BuyChecked 1 h ago
See all prices and details
Visit Best Buy
Pros
  • Google TV aggregates streaming apps and live channels on one home screen
  • Chromecast built in for casting from phones and laptops
  • Bluetooth headphone pairing for private listening
  • Simplified voice remote with one-touch app buttons
  • Long track record of owner ratings
Cons
  • Standard LED panel, no quantum dot
  • No motion smoothing for sports
  • Only two HDMI ports
  • 1080p only, no upscaling claims
Hisense
Hisense 40" QD4 1080p Full HD Hi-QLED Fire TV Smart TV (40QD4SF) - 2026

Hisense 40" QD4 Fire TV

Hisense 40" QD4 1080p Full HD Hi-QLED Fire TV Smart TV (40QD4SF) - 2026

$139.99at NeweggChecked 50 min ago
See all prices and details
Visit Newegg

Store links may earn us a commission. Price via Klarna.

Pros
  • Quantum-dot QLED panel for stronger color and brightness
  • MEMC smooths fast motion like sports
  • 16ms game mode input lag suits console gaming
  • 4K upscaling sharpens lower-resolution content
  • Fire TV with a built-in web browser
Cons
  • Fire TV interface pushes Amazon content harder
  • New 2026 model with little owner feedback yet
  • HDMI count not confirmed in the specs
  • Alexa-first platform if you prefer Google

What separates them

TCL 40" S-Class 1080p Google TVHisense 40" QD4 Fire TV
Panel technologyStandard LED backlightQLED quantum dot
Smart platformGoogle TV with Chromecast built inFire TV with built-in web browser
Motion handling60 Hz, no motion interpolationMEMC motion smoothing
Gaming60 Hz, no stated game mode lagGame mode at 16ms input lag
UpscalingStandard 1080p scaling4K upscaling
HDMI inputs2 (one with ARC)Not specified in the listed specs
AudioBluetooth personal audio for headphonesDTS audio support
Owner feedback4.4 out of 5 from 1,304 ratingsNo rating history given for this 2026 model

Price history

$199.99$139.99
Nov 4Nov 11
  • TCL 40" S-Class 1080p Google TV: lowest $149.99 on Nov 9 at Target; $167.76 on Nov 11.
  • Hisense 40" QD4 Fire TV: lowest $139.99 on Nov 10 at Newegg; $139.99 on Nov 11.

Prices at every store

TCL 40" S-Class 1080p Google TV

  • Best BuyNew

    In stock

    $167.76+ $16.49 shippingChecked 1 h ago
    Visit Best Buy
  • WalmartNew

    In stock

    $199.00Free shippingChecked 9 h ago
    Visit Walmart
  • BeachcameraNew

    In stock

    $199.00Free shippingChecked 10 h ago
    Visit Beachcamera
  • Beach CameraNew

    In stockReturn policy

    $209.00Checked 1 h ago
    Visit Beach Camera
All 12 stores and price history →

Hisense 40" QD4 Fire TV

  • NeweggNew

    In stock

    $139.99Free shippingChecked 50 min ago
    Visit Newegg
  • Best BuyNew

    In stock

    $149.99Free shippingChecked 1 h ago
    Visit Best Buy
  • AmazonNew

    Availability unknown

    As an Amazon Associate, Deal.ai earns from qualifying purchases.

    $169.99Checked Nov 4
    Visit Amazon
  • eBayNew

    Availability unknownSold by nirayehuda (99.4% positive, 2,800 ratings)Returns: Set by the eBay seller; the eBay Money Back Guarantee covers an item that doesn't arrive or isn't as described.

    $246.83Free shippingChecked Nov 9
    Visit eBay

Store links may earn us a commission. Some prices via Klarna.

All 4 stores and price history →

Specs compared

SpecTCL 40" S-Class 1080p Google TVHisense 40" QD4 Fire TV
Screen Resolution1080p Full HD ResolutionFull HD 1920x1080
ResolutionFull HD, 1920 x 1080 pixels1080p Full HD
High Dynamic RangeHigh Dynamic Range (HDR10)—
HDMI Inputs2 HDMI Inputs (One with ARC)—
Smart OSGoogle TV Smart OS—
Wi-FiDual-Band 802.11 Wi-Fi—
USB InputUSB Input—
Voice RemoteVoice Remote—
Bluetooth AudioBluetooth Personal Audio—
ChromecastChromecast Built-in—
Screen Size40 in—
Refresh Rate60 Hz—
Show all 40 specsShow fewer specs
SpecTCL 40" S-Class 1080p Google TVHisense 40" QD4 Fire TV
High DefinitionYes—
HDTV Format1080p—
ColorBlack—
Screen FormFlat—
Display TypeLED—
Assistant SupportGoogle Assistant, Amazon Alexa—
HDRYes—
ConnectivityBluetooth, HDMI—
Weight7.5 lb, 13.9 lb, 20.5 lb—
Supported Streaming Services

What reviewers say

TCL 40" S-Class 1080p Google TV

  • 4.4 / 51,304 ratings

Owner feedback on the S-Class is mixed but leans positive for the money: people like the Google TV interface, the easy setup and the free live channels, while picture quality and sound draw the most complaints.

What people mention
  • Picture qualityMixedOwners call the 1080p picture fine for casual viewing but notice soft detail and weak contrast in bright rooms.
  • SoundCriticisedReviewers say the built-in speakers are thin and short on bass, and many pair a soundbar.
  • Google TVPraisedPeople like the customizable home screen and how apps, inputs and live channels sit together.
  • SetupPraisedOwners describe quick setup and an easy sign-in flow with a Google account.

Questions and answers

Which is better for gaming?
The Hisense QD4. Its game mode lists 16ms input lag and it adds MEMC, while the TCL S350 is a plain 60 Hz set with no stated game mode. Neither is a high-refresh gaming display, but the Hisense is the lower-lag option.
Which has the better picture?
The Hisense, on paper. Quantum-dot QLED typically gives wider color and higher brightness than the standard LED panel in the TCL S350, and MEMC smooths motion. The TCL still handles HDR10 and HLG, but its panel is the more basic type.
Is the Hisense worth stepping up to over the TCL?
If you watch sports, play games or care about color, yes. If you mainly stream and want Google TV with Chromecast and a simple remote, the TCL covers that well and has a long record of owner ratings.
Which smart platform is easier to use?
Google TV on the TCL puts apps, live channels and inputs on one customizable home screen and works with both Google Assistant and Alexa. Fire TV on the Hisense is similarly app-focused but leans toward Amazon content and Alexa.
Do either support voice control?
Yes. The TCL ships with a voice remote and supports Google Assistant and Amazon Alexa. The Hisense works with Alexa and Google Assistant through Fire TV.
Which lasts longer?
There is no reliable lifespan data for either. The TCL has a large base of owner ratings averaging 4.4, which is the better durability signal available; the Hisense 2026 model is too new for that kind of feedback.

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Buying guides that pick them

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Netflix, YouTube, HBO, Disney+
—
Width35.6 in wide—
Depth3.5 in deep—
HDMI Ports2 HDMI ports—
Viewing Angle178° viewing angle—
Screen Size Class40 inches—
High Dynamic Range (HDR)true—
High Dynamic Range FormatHDR 10—
LED Panel TypeStandard LED—
Backlight TypeDirect Lit—
Motion Enhancement TechnologyNone—
Specific Manufacturer TechnologiesHDR10, Dolby Digital+—
Smart PlatformGoogle TV—
Number of HDMI Inputs (Total)2—
TV Tuner TypeATSC, NTSC, Clear QAM—
Works WithAmazon Alexa, Google Home—
Voice Assistant Built-inGoogle Assistant—
BrandTCL—
Model Number40S350G—