TCL 40" S-Class 1080p Google TV vs Roku Select Series 40" Full HD TV

Both are 40-inch 1080p LED smart TVs at 60 Hz, so the picture is close. The TCL 40S350 runs Google TV with Chromecast built in, Bluetooth audio, and a voice remote with channel shortcuts; the Roku Select Series runs Roku OS, adds an Ethernet port, and pairs with Roku's simple remote and Headphone Mode. Buy the TCL if you live in Google's ecosystem or cast from a phone; buy the Roku if you want the least fussy interface and a wired network option. Owners of both lines praise the easy setup and light weight, and complain about average black levels and modest built-in speakers.

• Choose the TCL 40S350 if you want Google TV with Chromecast built in, Google Assistant on the remote, and Bluetooth headphone audio.
• Choose the Roku Select Series if you want Roku's simple interface, a wired Ethernet port, and Headphone Mode for private listening.