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VIZIO Quantum 4K QLED 55" TV (VQD55R-10) vs Roku Select Series 55" 4K QLED TV

Buy the VIZIO VQD55R-10 if you want the most TV for the least money and care about Dolby Vision and HDR10+ content. Buy the Roku Select Series if you want the simpler Roku interface and a slightly brighter-looking QLED panel with stronger owner ratings. The VIZIO is $248.00 at Sam's Club as of November 7, 2026, and the Roku is $278.00 at Walmart as of the same date, so the VIZIO saves you $30.

Today the VIZIO Quantum 4K QLED 55" TV (VQD55R-10) costs $30.00 less at its best price.

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VIZIO
VIZIO 55 in Class Quantum 4K QLED HDR Smart TV (VQD55R-10)

VIZIO Quantum 4K QLED 55" TV (VQD55R-10)

VIZIO 55 in Class Quantum 4K QLED HDR Smart TV (VQD55R-10)

4.4(8,130 ratings)
$248.00
at Sam's Club
Observed at 7:00 AM
See all prices and details
Visit Sam's Club

Store links may earn us a commission. Price via Klarna.

Choose the VIZIO VQD55R-10 if you want Dolby Vision and HDR10+ support, WiFi 6, and the lowest price on a 55-inch QLED.

Pros
  • Dolby Vision and HDR10+ give better contrast on premium streaming titles.
  • $30 cheaper than the Roku at the listed prices.
  • WiFi 6 for faster streaming on newer routers.
  • Three HDMI inputs cover a console, soundbar and streaming stick.
  • Voice remote works with Alexa, Google Home and Apple Home.
Cons
  • 60 Hz panel limits fast gaming to 60 fps.
  • VIZIO OS is less polished than Roku and pushes its own free channels.
  • 21.14 lb is heavier than the Roku, which matters for wall mounting.
  • Lower owner rating than the Roku, from a much larger sample.
Roku
Roku Smart TV 2026 – 55-Inch Select Series, 4K QLED TV

Roku Select Series 55" 4K QLED TV

Roku Smart TV 2026 – 55-Inch Select Series, 4K QLED TV

4.9(1,639 ratings)
$278.00at WalmartObserved at 6:33 AM
See all prices and details
Visit Walmart

Store links may earn us a commission. Price via Klarna.

Choose the Roku Select Series if you prefer the Roku home screen and voice remote over VIZIO OS and will pay about $30 more for it.

Pros
  • Roku OS is simple to learn and has the widest app selection.
  • 4.9 out of 5 from 1,639 ratings is the stronger owner score.
  • Frameless design looks cleaner on a wall.
  • Ethernet port for a wired connection.
  • Auto speech clarity and wireless headphone support.
Cons
  • HDR10 only, so no Dolby Vision or HDR10+ from Netflix or Prime Video.
  • $30 more than the VIZIO at the listed prices.
  • HDMI input count is not stated in the listed specs.
  • 60 Hz panel, same as the VIZIO.

What separates them

VIZIO Quantum 4K QLED 55" TV (VQD55R-10)Roku Select Series 55" 4K QLED TV
Price (as of November 7, 2026)$248.00 at Sam's Club$278.00 at Walmart
HDR formatsDolby Vision, HDR10+, HDR10, HLGHDR10 only
Smart platformVIZIO OS with free live TV and a free accountRoku OS with free live TV on the home screen
WirelessWiFi 6, Bluetooth headphone pairingWi-Fi, Bluetooth, Ethernet, USB-C
HDMI inputs3Not stated in the listed specs
Owner rating4.4 out of 5 from 8,130 ratings4.9 out of 5 from 1,639 ratings
PanelQLED, 60 Hz, direct-litQLED, 60 Hz, direct-lit, frameless design
Weight21.14 lbAbout 20.5 lb (9.3 kg)

Price history

$278.00$202.00
Oct 31Nov 7
  • VIZIO Quantum 4K QLED 55" TV (VQD55R-10): lowest $202.00 on Oct 31 at eBay; $248.00 on Nov 7.
  • Roku Select Series 55" 4K QLED TV: lowest $278.00 on Nov 7 at Walmart.

Prices at every store

VIZIO Quantum 4K QLED 55" TV (VQD55R-10)

  • Sam's ClubNew

    In stock

    $248.00Free shippingObserved at 7:00 AM
    Visit Sam's Club
  • WalmartNew

    In stock

    $298.00Verified
    Visit Walmart

Also available at

  • eBayCheck price at eBay
  • WalmartCheck price at Walmart
  • AmazonCheck price at Amazon

Store links may earn us a commission. Some prices via Klarna.

All 2 stores and price history →

Roku Select Series 55" 4K QLED TV

  • WalmartNew

    In stock

    $278.00Free shippingObserved at 6:33 AM
    Visit Walmart
  • Best BuyNew

    In stock

    $279.99Free shippingObserved at 6:33 AM
    Visit Best Buy
  • Lowe'sNew

    In stock

    $279.99Free shippingObserved at 6:33 AM
    Visit Lowe's
  • TargetNew

    In stock

    $279.99Free shippingObserved at 6:33 AM
    Visit Target

Also available at

  • WalmartCheck price at Walmart

Store links may earn us a commission. Some prices via Klarna.

All 4 stores and price history →

Specs compared

SpecVIZIO Quantum 4K QLED 55" TV (VQD55R-10)Roku Select Series 55" 4K QLED TV
colorBlackBlack
Screen size55 in55 inches
Resolution3840 x 21604K
Refresh rate60 Hz60
ConnectivityBluetooth, Wi-Fi, USB, HDMIBluetooth, Ethernet, Usb C, Wi-Fi
Screen Resolution3840x2160 (4K Ultra HD)3840x2160 (4K Ultra HD)
Display typeQLED—
PlatformVIZIO OS—
HDMI inputs3—
Sound technologyDTS Virtual:X—
HDR supportDolby Vision, HDR10+, HDR10, and HLG—
WiFiWiFi 6—
Show all 40 specsShow fewer specs
SpecVIZIO Quantum 4K QLED 55" TV (VQD55R-10)Roku Select Series 55" 4K QLED TV
VESA mounting300 x 200 or 200 x 200—
BluetoothBluetooth headphone pairing—
DisplayQLED—
Television TypeQLED TVs—
Smart TechY—
Virtual AsstGoogle Home, Alexa, Apple Home—
HDMI Number3—
Mount TypeFreestanding, Wall Mount—
High Dynamic Range FormatDolby Vision, HDR10+, HDR10, HLG—

What reviewers say

VIZIO Quantum 4K QLED 55" TV (VQD55R-10)

  • 4.4 / 58,130 ratings

Rated 4.4 out of 5 from 8,130 ratings. Buyers generally report strong color and good value for the price, with some complaints about the 60 Hz panel and built-in sound.

What people mention
  • Picture qualityPraisedOwners say the QLED panel delivers bright, saturated color and solid contrast for the price.
  • ValuePraisedBuyers call it a lot of TV for the money at 55 inches with full HDR support.
  • SoundCriticisedThe two built-in speakers are described as thin, and many suggest adding a soundbar.
  • Refresh rateMixedThe 60 Hz panel is fine for movies and casual play but not for fast competitive gaming.

Roku Select Series 55" 4K QLED TV

  • 4.9 / 51,639 ratings

Rated 4.9 out of 5 from 1,639 ratings, buyers are very positive. They like the picture for the price and the easy Roku interface.

What people mention
  • Picture qualityPraisedBuyers say the 4K QLED picture looks sharp and colorful for the price.
  • Ease of usePraisedOwners find the Roku interface quick to set up and easy to navigate.
  • RemotePraisedThe voice remote is called convenient for finding shows across apps.
  • Refresh rateMixedSome note the 60Hz panel is fine for shows but not for fast gaming.

Questions and answers

Which is better for movies?
The VIZIO, because it supports Dolby Vision and HDR10+, which most premium streaming titles use. The Roku handles only HDR10, so Dolby Vision content plays in a lesser format.
Which has the better smart interface?
The Roku. Roku OS is simpler and has broader app coverage. VIZIO OS works fine but leans harder on its own free channels.
Is the Roku worth $30 more?
Only if you value the Roku interface and its higher owner rating. On picture formats the VIZIO does more for less money at the listed prices.
Which is better for gaming?
Neither is a gaming TV. Both are 60 Hz panels, so a console is capped at 60 fps. Pick on price and inputs, and the VIZIO lists three HDMI ports.
Which is easier to wall mount?
The Roku is lighter at about 20.5 lb versus 21.14 lb, and its frameless design sits flush. The VIZIO supports 300 x 200 and 200 x 200 VESA brackets.
Do both have Bluetooth headphones?
Yes. The VIZIO lists Bluetooth headphone pairing and the Roku lists Bluetooth plus auto speech clarity for late-night viewing.

More comparisons

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Buying guides that pick them

  • Best 55-inch 4K smart TVs
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Video Streaming Quality
4K
—
Number Of Speakers2—
Input / Output TypeWireless—
Accessories IncludedVoice Remote—
Recommended LocationIndoor—
Has Nrtl Listing CertificationN—
Power TypeCorded Electric—
Assembled Product Weight21.14 lb—
Depth (Without Stand)2.87 in—
Depth (With Stand)11.06 in—
Height (With Stand)30.22 in—
Height (Without Stand)27.8 in—
High DefinitionYes—
HDTV Format4K—
Screen FormFlat—
Assistant SupportGoogle Assistant, Amazon Alexa—
HDRYes—
Depth2.9 in deep—
HDMI Ports3 HDMI ports—