Is the Bulova 98A339 a good first automatic watch?

Yes. It is a straightforward self-winding watch with a scratch-resistant crystal and water resistance, and at $595 it sits in the entry range for a Swiss-owned brand automatic. Expect to reset the time after a few days off the wrist.

Does it need a battery?

No. The mechanical automatic movement winds itself as you wear it. If you leave it off for a couple of days it will stop, and you reset and wind it to restart.

The case is 42mm across and round. That reads as a medium-large men's watch, so it suits average to larger wrists better than very slim ones.

It is water resistant, which covers hand washing and rain. Bulova does not list a depth rating here, so keep it out of pools and showers.

Is $595 a good price?

It is the best new price among the two stores listing it as of November 6, 2026. With so few sellers, there is little room to undercut, so watch for seasonal sales at Macy's rather than expecting deep discounts.

What comes in the box?

Expect the watch, a Bulova presentation box and a warranty card. Straps, tools and manuals vary by seller, so confirm contents before ordering.

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This hour's deals

Bulova 98A339 Prestige Automatic Men's Watch

−30%

Jewelry · Macy's

Bulova 98A339 Prestige Automatic Men's Watch

Name: Bulova 98A339 Prestige Automatic Men's Watch
Brand: Bulova
Availability: InStock

Deal score 4.3 · Good deal

$595.00$850.00 Macy's regular price

You save $255.00 at Macy's

Deal.ai's agents found this deal on November 6. The store may have changed its price since.

Why it's a great deal

Elsewhere right now: JCPenney $637.50, Bloomingdale's $637.50, Bulova $850.00 (typical $637.50 across 3 stores)
Macy's lists its regular price at $850.00: 30% off by its own figures

Visit Macy's

Every store we checked

ZalesNew
In stock
$595.00Free shippingObserved at 7:55 AM
Visit Zales
Kay JewelersNew
In stock
$637.50Free shippingObserved at 7:55 AM
Visit Kay Jewelers
JaredNew
In stock
$637.50Free shippingObserved at 7:55 AM
Visit Jared
eBayNew
In stock
$649.00Free shippingObserved at 7:56 AM
Visit eBay
NordstromNew
In stock
$850.00Free shippingObserved at 7:55 AM
Visit Nordstrom
BulovaNew
In stock
$850.00Free shippingObserved at 7:55 AM
Visit Bulova
ReedsNew
In stock
$850.00Free shippingObserved at 7:55 AM
Visit Reeds
JomashopNew
Availability unknown
$479.00Free shippingObserved at 7:55 AM
Visit Jomashop
Macy'sNew
Availability unknown
$595.00Observed Nov 6, 2026, 6:43 AM
Visit Macy's
ZalesNew
Availability unknown
$595.00Observed Nov 6, 2026, 6:43 AM
Visit Zales
Rogers & HollandsNew
Availability unknown
$636.00Observed Nov 6, 2026, 6:43 AM
Visit Rogers & Hollands
JCPenneyNew
Availability unknown
$637.50Observed Nov 6, 2026, 6:43 AM
Visit JCPenney
Reeds JewelersNew
Availability unknown
$637.50Observed Nov 6, 2026, 6:43 AM
Visit Reeds Jewelers
Jared JewelersNew
Availability unknown
$637.50Observed Nov 6, 2026, 6:43 AM
Visit Jared Jewelers
Bloomingdale'sNew
Availability unknown
$637.50Observed Nov 6, 2026, 6:43 AM
Visit Bloomingdale's
Eli Adams JewelersNew
Availability unknown
$637.50Observed Nov 6, 2026, 6:43 AM
Visit Eli Adams Jewelers
PadisJewelryNew
Availability unknown
$795.00Observed Nov 6, 2026, 6:43 AM
Visit PadisJewelry
Kay JewelersNew
Availability unknown
$850.00Observed Nov 6, 2026, 6:43 AM
Visit Kay Jewelers
BulovaNew
Availability unknown
$850.00Observed Nov 6, 2026, 6:43 AM
Visit Bulova
shoshanyNew
Availability unknown
$850.00Observed Nov 6, 2026, 6:43 AM
Visit shoshany

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Price history and every store's price →

Reading Macy's’s product page for the details…

Specs

Style: Wrist
Display: Analog
Water Resistant: Yes
Watch Movement: Mechanical
Mechanical Movement: Automatic
Scratch-Resistant: Yes
Case Shape: Round Case
Case Size: 42mm case
Case Color: GoldSource
Movement Type: AutomaticSource

About the Bulova 98A339 Prestige Automatic Men's Watch

The Bulova 98A339 Prestige is a men's automatic dress watch with a 42mm round case and an analog dial. It runs on a mechanical self-winding movement, so it never needs a battery, and it has a scratch-resistant crystal and water resistance for daily wear. Its best new price is $595 at Macy's as of November 6, 2026, and only two stores list it new, so comparison shopping is quick.

Best forBuyers who want a first automatic dress watchOffice and business-casual wearGift for a watch enthusiastShoppers who prefer a larger 42mm case

Pros

Self-winding automatic movement, no battery changes
Scratch-resistant crystal holds up to daily wear
42mm round case suits most wrists
Water resistant for hand washing and rain
Bulova is an established watch brand with broad service reach

Cons

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