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This hour's deals
Too Faced
Too Faced Born This Way Soft Matte Foundation
−50%
Beauty · Macy's

The foundation that photographs like a filter

Too Faced Born This Way Soft Matte Foundation

Too Faced Born This Way soft matte foundation — a cult favorite for anyone who wants smooth, shine-free coverage.

Deal score 6.1 · Great deal
$24.00$48.00 Macy's regular price

You save $24.00 at Macy's

Checking it's still available…

Why it's a great deal

  • Elsewhere right now: Ulta Beauty $48.00, Too Faced Cosmetics $48.00, Sephora $48.00 (typical $48.00 across 3 stores)
  • Cheaper than all 3 other stores selling it right now
  • Macy's lists its regular price at $48.00: 50% off by its own figures
  • Rated 4.4 out of 5 by 5,400 buyers
Visit Macy's

Every store we checked

  • Macy'sNew

    In stock

    $24.00Checked 1 h ago
    Visit Macy's
  • Too Faced CosmeticsNew

    In stock

    $48.00Checked 1 h ago
    Visit Too Faced Cosmetics
  • SephoraNew

    In stock

    $48.00Checked 1 h ago
    Visit Sephora
  • Lookfantastic USNew

    In stockShips from abroad · duties may apply

    $52.50Checked Nov 9
    Visit Lookfantastic US
  • eBayNew

    In stock

    $90.00Checked Nov 9
    Visit eBay
  • Kohl'sNew

    Availability unknown

    $48.00Checked 19 h ago
    Visit Kohl's

Store links may earn us a commission.

Price history and every store's price →

From Macy's

  • Soft matte foundation from Too Faced's Born This Way line
  • Shade Finder tool available to find your best match
Sizing
Use the Shade Finder tool to find your best match in this foundation.

Specs

Coverage
Fuller coverage, Medium-To-Full Buildable Coverage
Finish
Soft Matte
Form
Liquid
Skin Concern Targets
Oil, Imperfections, Pores
Subtype
Liquid Foundation
Type
Foundation
Undertone
Neutral (Swan), Golden (Butter Pecan or Chai)
Sun Protection
SPF 0
Skin Benefit
Oil control, Decreases Appearance of Pores, Smooths skin's appearance
Effect
Blurred, Smoothing

About the Too Faced Born This Way Soft Matte Foundation

Too Faced Born This Way Soft Matte Foundation is a liquid foundation with medium-to-full buildable coverage and a soft matte finish, aimed at oily skin. It is oil-free, non-comedogenic and waterproof, and it contains hyaluronic acid and coconut oil to keep the formula from feeling tight. It comes in a 1.0 oz (30 ml) bottle and is cruelty free and vegan. It has no SPF, so you need a separate sunscreen.

Best forOily and combination skinPeople who want medium-to-full coverageLong wear days and humid weatherAnyone who prefers a matte, blurred finish
Pros
  • Buildable medium-to-full coverage
  • Oil-free and non-comedogenic
  • Waterproof and long wearing
  • Hyaluronic acid keeps it from feeling dry
  • Cruelty free and vegan
  • Lightweight, weightless texture
Cons

More deals like this

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  • Early Black Friday Beauty Deals 2026

Price facts

  • Lowest price today: $24.00 at Macy's (checked Nov 11, 2026).
  • It's down $12.00 from $36.00 a week ago.
  • Checked at 6 stores.

Ask our agent about this deal

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No SPF
  • Matte finish can look flat on dry skin
  • Sets fast, so it needs quick blending
  • Shade matching matters because it is full coverage
  • What reviewers say

    • 4.4 / 55,400 ratings

    Rated 4.4 out of 5 from about 5,400 ratings. Owners like the coverage and how well it holds up on oily skin through a long day. Complaints center on the matte finish looking dry or cakey and on shades running light or dark.

    What people mention
    • CoveragePraisedOwners say a small amount covers redness and blemishes and builds without looking heavy.
    • Oil controlPraisedPeople with oily skin report less shine through a full day.
    • FinishMixedSome like the soft matte blur, while others find it flat or drying on drier areas.
    • Wear timePraisedReviewers say it holds up through heat, sweat and long days.
    • Shade matchCriticisedSome buyers say shades run lighter or darker than the swatches suggest.
    • TextureMixedIt feels lightweight going on, but can look cakey when layered.

    Questions and answers

    Is this foundation good for oily skin?
    Yes. It is oil-free, non-comedogenic and made with a soft matte, oil-controlling formula, and owners with oily skin report less shine through the day.
    Does it have SPF?
    No. The SPF is 0, so wear a separate sunscreen underneath.
    How much coverage does it give?
    Medium to full, buildable coverage. A thin layer evens out tone, and a second layer covers blemishes and redness.
    How do I apply it?
    Too Faced lists fingertips, and the formula sets fairly fast. Blend quickly in sections, or use a damp sponge for a lighter finish.
    Is it vegan and cruelty free?
    Yes. Too Faced lists it as cruelty free and vegan.
    How long does a bottle last?
    The bottle is 1.0 oz (30 ml). With daily use of one to two pumps, most people get several months out of it.
    What undertones do the shades come in?
    The range includes neutral undertones such as Swan and golden undertones such as Butter Pecan and Chai.
    Is it non-comedogenic?
    Yes. Too Faced lists it as non-comedogenic and oil-free, which suits people worried about clogged pores.

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