Is it good for oily skin?

Yes. It is oil-free, non-comedogenic and made for oily skin, with a soft matte finish that controls shine. It also targets the look of pores.

How does it compare to the original Born This Way foundation?

The original has a natural, radiant finish. This Soft Matte version is oil-controlling, waterproof and aimed at oily skin, with similar buildable coverage.

No. It has SPF 0, so wear a separate sunscreen underneath.

How long does it wear?

Too Faced lists 24-hour wear, and the waterproof formula is built for long days. Most owners report it lasting a full day with less shine.

One 1 oz (30 ml) bottle of liquid foundation. There is no pump mentioned, so check the bottle before buying.

The best new price is $48.00 at Kohl's as of November 4, 2026. Watch for department store sales and Kohl's Cash events, which often lower the effective price.

What do buyers say about the Too Faced Born This Way Soft Matte Foundation?

Rated 4.4 out of 5 from 5,400 ratings.

Where can I buy the Too Faced Born This Way Soft Matte Foundation?

10 stores we checked sell it, including Macy's, Ulta Beauty, Sephora, Kohl's, Too Faced Cosmetics.

Too Faced Born This Way Soft Matte Foundation

4.4

Best price now

$48.00at Kohl'sObserved at 12:02 PM

Compared across 5 stores. Prices are checked against each store and labelled with when.

Visit Kohl's

Too Faced Born This Way Soft Matte Foundation

4.4

Best price now

$48.00at Kohl'sObserved at 12:02 PM

Compared across 5 stores. Prices are checked against each store and labelled with when.

Visit Kohl's

Ask our shopping agent

Our take on the Too Faced Born This Way Soft Matte Foundation

Too Faced Born This Way Soft Matte Foundation is a liquid foundation with medium-to-full buildable coverage and a soft matte finish. It targets oily skin, pores and imperfections, and the oil-free, non-comedogenic, waterproof formula includes hyaluronic acid to keep it from feeling tight. It comes in a 1 oz bottle and is vegan and cruelty free. The best new price is $48.00 at Kohl's as of November 4, 2026, with 3 stores listing it new.

Best forOily and combination skinPeople who want medium-to-full coverageLong wear days and eventsAnyone who prefers a matte, blurred finish

Pros

Buildable medium-to-full coverage
Oil-free and non-comedogenic
Waterproof and long-wearing
Hyaluronic acid helps it feel non-drying
Vegan and cruelty free

Cons

No SPF
Matte finish can look flat on dry skin
Only 1 oz per bottle
Neutral and golden undertones only in some shades
Fuller coverage takes care to blend

Too Faced Born This Way Soft Matte Foundation prices at every store

Macy'sNew
In stock
$48.00Observed at 12:02 PM
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Ulta BeautyNew
In stock
$48.00Observed at 12:02 PM
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SephoraNew
In stock
$48.00Observed at 12:02 PM
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Kohl'sNew
In stock
$48.00Observed at 12:02 PM
Visit store
Too Faced CosmeticsNew
In stock
$48.00Observed at 12:02 PM
Visit store

Also available at

eBayCheck price at eBay
Brigette's BoutiqueCheck price at Brigette's Boutique
QVCCheck price at QVC
REVOLVECheck price at REVOLVE
Lookfantastic USCheck price at Lookfantastic US

Too Faced Born This Way Soft Matte Foundation price history

Lowest price we've seen: $36.00 on Nov 4 at Brigette's Boutique. Tracked across 9 stores since Nov 4.

What reviewers say

Rated 4.4 out of 5 from about 5,400 ratings, it is well liked for coverage and oil control. Owners often mention long wear and a smooth, blurred look. Some find it too matte or say it can settle into texture.

Pros

Covers redness and blemishes
Controls shine through a long day
Feels lighter than it looks
Holds up in heat and humidity

Cons

Can look dry or cakey on dry patches
Settles into fine lines for some
Shade matching can be tricky
Needs careful blending

Specifications

Coverage: Fuller coverage, Medium-To-Full Buildable Coverage
Finish: Soft Matte
Form: Liquid
Skin Concern Targets: Oil, Imperfections, Pores
Subtype: Liquid Foundation
Type: Foundation
Undertone: Neutral (Swan), Golden (Butter Pecan or Chai)
Sun Protection: SPF 0
Skin Benefit: Oil control, Decreases Appearance of Pores, Smooths skin's appearance
Effect: Blurred, Smoothing
Formula: Waterproof, Non-Drying, Oil Controlling Formula
Free Of: Oil-free
Contains: Hyaluronic acid
Application Method: Fingertips
Skin Type: Oily
Typical Users: Women
Age Range: Adult
Texture: Lightweight, Weightless
Volume: 30.0 ml
Weight: 1.0 OZ
Packaging Type: Bottle
Sustainability: Cruelty Free, Vegan

Questions and answers

Is it good for oily skin?: Yes. It is oil-free, non-comedogenic and made for oily skin, with a soft matte finish that controls shine. It also targets the look of pores.
How does it compare to the original Born This Way foundation?: The original has a natural, radiant finish. This Soft Matte version is oil-controlling, waterproof and aimed at oily skin, with similar buildable coverage.
Does it have SPF?: No. It has SPF 0, so wear a separate sunscreen underneath.
How long does it wear?: Too Faced lists 24-hour wear, and the waterproof formula is built for long days. Most owners report it lasting a full day with less shine.
What is in the box?: One 1 oz (30 ml) bottle of liquid foundation. There is no pump mentioned, so check the bottle before buying.
When is it cheapest?: The best new price is $48.00 at Kohl's as of November 4, 2026. Watch for department store sales and Kohl's Cash events, which often lower the effective price.
Where is the Too Faced Born This Way Soft Matte Foundation cheapest?: At Kohl's, for $48.00, as of our latest check.
What do buyers say about the Too Faced Born This Way Soft Matte Foundation?: Rated 4.4 out of 5 from 5,400 ratings.
Where can I buy the Too Faced Born This Way Soft Matte Foundation?: 10 stores we checked sell it, including Macy's, Ulta Beauty, Sephora, Kohl's, Too Faced Cosmetics.

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