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This hour's deals
tarte
tarte Fake Awake Eye Highlight
−54%
Beauty · tarte cosmetics

tarte Fake Awake Eye Highlight

Deal score 5.0 · Good deal
$11.00$24.00 tarte cosmetics's regular price

You save $13.00 at tarte cosmetics

Deal.ai's agents found this deal on November 12. The store may have changed its price since.

Why it's a great deal

  • Elsewhere right now: Ulta Beauty $24.00, REVOLVE $24.00, Macy's $24.00, and 2 more (typical $24.00 across 5 stores)
  • tarte cosmetics lists its regular price at $24.00: 54% off by its own figures
  • Rated 4.0 out of 5 by 1,400 buyers
Visit tarte cosmetics

Every store we checked

  • tarte cosmeticsNew

    In stock

    $11.00Checked 52 min ago
    Visit tarte cosmetics
  • SephoraNew

    In stock

    $24.00Checked Nov 8
    Visit Sephora
  • eBayNew

    Availability unknownSold by magilus-store

    $10.11Checked 52 min ago
    Visit eBay

Store links may earn us a commission.

Price history and every store's price →

Reading tarte cosmetics’s product page for the details…

About it

This eye pencil works just as well in your everyday life as for a party. This eye pencil is dermatologically tested.

Specs

Waterproof
Yes
Long Wearing
8 hrs
Form
Eyeliner, Pen
Effect Highlights
Highlight
Finish
Highlight
Texture
Gel
Tip Type
Built-in smudger
Shade Name
Nude
Use Case
For the nights you only get 4 hours of sleep
Skin Type
Dermatologist tested

About the tarte Fake Awake Eye Highlight

A twist-up gel pencil in a nude shade meant to brighten the inner corner, waterline, brow bone and cupid's bow. It has a built-in smudger, a no-tug tip and a waterproof, 8-hour formula with Amazonian clay. It suits anyone who wants a wide-awake look without a full eye makeup routine. Against rival nude liners, the smudger and multi-use placement set it apart, though the tiny amount of product per pencil is a common complaint.

Best forTired mornings and short-sleep nightsBrightening the inner corner and waterlineNo-makeup makeup looksTravel and on-the-go touch-ups
Pros
  • Nude gel shade brightens without looking chalky
  • Built-in smudger blends the line softly
  • No-tug tip glides on the waterline
  • Waterproof and long-wearing for a pencil
  • Vegan, cruelty-free and ophthalmologist tested
Cons

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Price facts

  • This deal was $11.00 at tarte cosmetics on Nov 12.
  • Lowest price today: $10.11 at eBay (checked Nov 12, 2026).
  • Checked at 3 stores.

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Very little product per pencil; runs out fast
  • Soft gel tip can break or flatten with pressure
  • Nude shade may not suit deep skin tones
  • Needs a light hand to avoid creasing
  • What reviewers say

    • 4 / 51,400 ratings

    Buyers rate it well for brightening the eye area quickly and for staying put on the waterline. The main complaints are how fast the pencil runs out and how soft the tip is.

    What people mention
    • Brightening effectPraisedBuyers say it makes tired eyes look rested and awake.
    • Wear timePraisedOwners report it holds on the waterline for most of the day.
    • Amount of productCriticisedReviewers complain the pencil runs out quickly for its size.
    • Tip softnessMixedThe gel tip glides easily but can break or flatten with pressure.
    • Shade matchMixedThe nude works for many light to medium skin tones but can look ashy on deeper ones.

    Questions and answers

    Is it a concealer or an eyeliner?
    It is a highlighting eye pencil, not a concealer. It is meant for the waterline, inner corner, brow bone and cupid's bow to brighten and lift.
    Does it work on the waterline?
    Yes, that is one of its main uses. The no-tug gel tip is made for the waterline, and the formula is waterproof.
    How long does it last?
    tarte lists 8 hours of wear. Owners say it holds well on the waterline, though oily lids may see some fading.
    Is it suitable for sensitive eyes?
    It is ophthalmologist tested and dermatologist tested, and it is vegan and cruelty-free. Anyone with known sensitivities should still check the ingredient list.
    How do I keep the tip from breaking?
    Twist up only a small amount at a time. The gel formula is soft, so a long exposed tip snaps easily.
    Can I use it on deeper skin tones?
    The single nude shade is light. On deeper skin it can read ashy, so test it on the inner corner before committing.

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