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A full-coverage liquid foundation from 100% PURE, colored with fruit and plant pigments instead of synthetic dyes. It gives a satin, lightly dewy finish and is built around aloe juice, green tea and superfruit oils, so it suits normal to dry skin that wants coverage without a flat matte look. The shade Neutral 1.0 with peachy undertones is aimed at fair skin. Against mainstream full-coverage liquids, it trades long-wear matte performance for a hydrating, antioxidant-heavy formula, and the natural pigment approach is its main draw for shoppers avoiding synthetic colorants.
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Lowest price we've seen: $34.29 on Nov 15 at Mercari. Tracked across 8 stores since Nov 15.
Owners of 100% PURE's fruit-pigmented foundations generally praise the coverage and the comfortable, hydrated feel on dry skin. The recurring complaints are shade matching and wear time, with some finding the dewy finish too shiny by midday.
This is a liquid water foundation with full, buildable coverage. It gives a satin, lightly dewy finish for a smooth, glowing look. The shade is Neutral 1.0 with peachy undertones, for fair skin.
The formula contains aloe and green tea for moisture, plus superfruit oils such as pomegranate and açai. It is colored with fruit and plant pigments. Natural ingredients may vary in color and consistency.
To apply, dot it onto the forehead, cheeks, nose and chin. Blend outwards with a clean, slightly damp non-latex makeup blender. Then buff around the nose, eyes and chin with a clean stippling brush for an airbrushed finish.
