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$100M Leads is Alex Hormozi's follow-up to $100M Offers, a hardcover playbook on getting strangers to want what you sell. It covers four lead sources — warm outreach, cold outreach, content and paid ads — plus referrals and affiliates, with over 100 drawings, 67 pro tips and dozens of worked examples. It suits small business owners, freelancers and first-time founders who need customers more than theory. Compared with academic marketing texts, it is tactical and fast to skim; compared with other operator books, its edge is the concrete scripts and frameworks rather than case-study depth.
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Lowest price we've seen: $20.99 on Nov 15 at Amazon. Tracked across 1 store since Nov 15.
Rated 4.7 out of 5 from 265 ratings. Readers call it practical and easy to act on, with frameworks they apply the same week. The common complaint is that it repeats material from Hormozi's videos and earlier book.
It is written for business owners and includes instructions for complete beginners.
The book gives dozens of real-world examples, followed by simple steps to apply them. It is fully illustrated with over 107 drawings, 9 tweets and 67 pro tips for quick reference. The author spent over 2 years and 2,000+ hours writing it.
Topics include a hook-retain-reward system for turning content into leads and a 6-part ad framework aimed at reaching strangers. It also covers 7 direct referral methods, an affiliate playbook and an agency agreement. Other topics are a framework for getting leads from people off the streets in under two weeks and a packaging approach for increasing the number of leads. The author's companies use the eight playbooks in the book to get 20,000+ new leads per day across sixteen industries.
