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3ina The 24H Foundation is a liquid cream foundation sold in a 30 ml pump bottle, built around a matte, waterproof, long-wear formula. It aims at full coverage that holds through heat, sweat and long days. It suits people who want a matte finish and set-and-forget wear more than a dewy, skincare-style base. Against premium long-wear foundations it is a straightforward option, but the shade range is narrow and the matte finish can look flat on dry skin.
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Lowest price we've seen: $20.69 on Nov 10 at Shop Simon. Tracked across 1 store since Nov 10.
Owners of long-wear matte foundations like this one generally report strong all-day hold and shine control, with the trade-off of a finish that can feel dry. Reception of 3ina's 24H line is mixed on shade matching, since the range is small.