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3ina The 24H Foundation is a liquid cream foundation in a 30 ml pump bottle, sold in numbered shades such as 641. It promises a matte finish and up to 24 hours of wear, which puts it against long-wear matte foundations from drugstore and mid-range brands. The matte, long-lasting formula suits people with oily or combination skin who want full coverage that holds through a long day. Reviewers tend to like the coverage and staying power but note that the matte finish can look flat on dry skin and that shade matching by number is tricky online.
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Lowest price we've seen: $20.69 on Nov 10 at Shop Simon. Tracked across 1 store since Nov 10.
Owners of long-wear matte foundations like this one generally praise the coverage and how long it lasts, especially on oily skin. Complaints center on the finish looking dry or flat and on shade matching being difficult from a number alone.
Regardless of which look you're going for, a good foundation is the key to an even makeup application. A perfect choice if you want a matte finish.