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43" Class LED 4K HDR UHD Smart Roku TV

43" Class LED 4K HDR UHD Smart Roku TV

Best price now

$199.77at BrandsMart USAObserved at 9:39 PM

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Our take on the 43" Class LED 4K HDR UHD Smart Roku TV

The JVC LT-43EP4457 is a 43-inch 4K LED TV with Roku built in, a frameless FullView bezel, and four HDMI inputs, one of which supports eARC. It covers HDR10 and HLG, has dual-band Wi-Fi plus an Ethernet port, and works with Siri, Alexa and Hey Google. Its recent price has swung widely: $199.99 on November 1, 2026, up to $356.49 on November 2, 2026. At the low end it is a budget 4K Roku set; at the high end it is priced against better-known brands.

Best forBudget buyers who want a 4K Roku TV without a streaming stickA bedroom, kitchen or small living room where 43 inches fitsPeople who want a wired Ethernet connection and four HDMI portsShoppers who use Alexa, Google Assistant or Siri voice control
Pros
  • Roku TV built in, with Netflix, Hulu and the Roku channel ready to go
  • Four HDMI inputs, including one eARC for a soundbar
  • Dual-band Wi-Fi and an Ethernet port for a stable wired connection
  • HDR10 and HLG support at a budget price
  • Edge-to-edge glass design looks cleaner than most cheap TVs
  • Light: about 13.7 lb without the stand
Cons
  • 60 Hz panel, so no smooth 120 fps gaming or sports
  • LED edge lighting means average black levels and contrast
  • No Dolby Vision, only HDR10 and HLG
  • Built-in speakers are basic; a soundbar is worth budgeting for
  • Price has ranged from about $200 to $356 recently, so timing matters

43" Class LED 4K HDR UHD Smart Roku TV prices at every store

  • BrandsMart USANew

    In stockReturn policy

    $199.77Observed at 9:39 PM
    Visit store

Also available at

  • AmazonCheck price at Amazon

43" Class LED 4K HDR UHD Smart Roku TV price history

$356.49$199.99
Nov 1Nov 2

Lowest price we've seen: $199.99 on Nov 1 at Amazon; highest $356.49 on Nov 2. Tracked across 1 store since Nov 1.

From BrandsMart USA

  • 43" Class LED 4K HDR UHD Smart Roku TV
  • UHD 4K 3840 x 2160 LED panel
  • Roku TV built in
  • 3x HDMI 2.1 and 2x USB 2.0
  • Works with Hey Google and Apple AirPlay
  • HDR10 and HLG compatible
Guarantee
1 year labor warranty; 1 year manufacturer warranty.
Shipping
Free shipping; free local delivery on eligible items in select FL and GA areas, otherwise economy shipping rates calculated at checkout.
In the box
43" Class LED 4K HDR UHD Smart Roku TV, Quick Start Guide, Warranty Card, Remote Control, 2x Batteries for Remote Control (Size AAA), 2x TV Stand

About the 43" Class LED 4K HDR UHD Smart Roku TV

The JVC LT-43EP4457 43" Smart LED TV features a frameless bezel design and 4K HDR picture capability. Wi-Fi and Ethernet connectivity allow you to tap into the built-in Roku smart TV to stream all your favorite shows and movies. HDMI 2.1 inputs support 4K HDR content and eARC for connecting to a sound system. Additionally, USB inputs support playback of content from USB flash drives.

Specifications

Screen size class
43 inchesSource
Resolution
4K UHDSource
HDR
High dynamic range (HDR) TechnologySource
HDMI inputs
4 HDMI inputs (1 eARC)Source
WiFi
Dual-band WiFiSource
Ethernet
Ethernet portSource
Voice control
Siri, Alexa and Hey GoogleSource
Smart platform
Roku TVSource
High Definition
Yes
HDTV Format
4K
Color
Black
Screen Form
Flat
Display Type
LED
Assistant Support
Google Assistant, Amazon Alexa, Siri
Refresh Rate
60 Hz
Connectivity
Wi-Fi, RF, USB, HDMI, Ethernet
Supported Streaming Services
Hulu, Netflix, Roku
Weight
13.7 lb, 18.5 lb, 22 lb, 30.9 lb

Questions and answers

Is this TV worth buying at $199.99?
At $199.99 it is a strong value for a 43-inch 4K Roku TV with four HDMI ports and Ethernet. Near $356 it competes with better-known brands that offer similar or better picture quality, so the low price is the reason to buy.
Does it support Dolby Vision?
No. It handles HDR10 and HLG, the two most common broadcast and streaming formats, but not Dolby Vision. On a budget LED panel the HDR difference is modest either way.
Is 60 Hz a problem for gaming?
For casual console play, no. For fast shooters or 120 fps consoles, yes: the panel tops out at 60 Hz, so you will not get high frame rates. It also lacks variable refresh rate.
What is in the box?
The TV, a remote with two AAA batteries, two stand legs, a quick start guide and a warranty card. No HDMI cable is included.
Can I use AirPlay or cast to it?
It works with Apple AirPlay and with Hey Google and Alexa voice control, so you can cast from an iPhone or ask a smart speaker to control it. Roku's own app also works as a remote.
When is it cheapest?
Its lowest recent price was $199.99 on November 1, 2026, against $356.49 the next day. Watch for Black Friday and holiday sales, when 43-inch 4K sets usually hit their yearly lows.
Where is the 43" Class LED 4K HDR UHD Smart Roku TV cheapest?
At BrandsMart USA, for $199.77, as of our latest check.
Where can I buy the 43" Class LED 4K HDR UHD Smart Roku TV?
2 stores we checked sell it, including BrandsMart USA, Amazon.

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