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4711 Eau de Cologne is the original German cologne, a light citrus-and-herb splash built on lemon, bergamot, orange, rosemary and lavender. It is famously fleeting: expect a bright burst that fades within an hour or two, so it works as a refresh rather than a long-wear fragrance. The large bottle with a spray top suits people who use cologne generously, after a shower or on hot days, and who want a classic unisex scent at a modest outlay. Against modern eau de parfums it trades longevity for freshness and value per milliliter.
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Lowest price we've seen: $21.69 on Nov 9 at FragranceNet. Tracked across 15 stores since Nov 9.
Owners rate it highly for its fresh citrus scent and nostalgic character. The recurring complaint is that it fades quickly and needs frequent reapplication.