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4711 is the original eau de cologne, a light citrus-herbal splash from Cologne, Germany, sold since the 18th century. It opens with lemon, orange and bergamot over rosemary and lavender, then fades to a soft neroli-musk base. It is a cologne in the old sense: bright, clean and short-lived, so it suits people who want a quick refresh rather than a long-wearing scent. Against modern citrus colognes it is simpler and far cheaper per bottle, but it lasts minutes rather than hours.
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Lowest price we've seen: $21.41 on Nov 9 at FragranceNet.com. Tracked across 7 stores since Nov 9.
Owners rate it highly as a fresh, nostalgic cologne and a bargain for the volume. Most accept that it does not last long and treat it as a splash to reapply.