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The Frame is a 55-inch QLED 4K TV built to look like framed art on your wall. When you are not watching, Art Mode shows paintings, photos or your own images, backed by a matte, anti-reflection display that keeps the picture readable in a bright room. It suits people who want a TV that blends into a living room rather than dominating it. Against ordinary QLED sets it trades some contrast and brightness punch for design and art features, and the Art Store subscription is an extra cost owners often mention.
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Owners like the design and the matte screen, and many say guests mistake it for real art. Critics note that the anti-glare layer costs some contrast and that the art subscription adds up.
The Frame is a 55-inch QLED 4K smart TV designed to look like a picture frame. Quantum Dot technology delivers 100% Color Volume in the DCI-P3 color space. Quantum HDR widens the range of color and contrast. The Matte Display and Anti-Reflection technology reduce glare.
In Art Mode, the TV displays artwork or your own photos when it isn't in use. You can upload photos from your phone or a USB flash drive, or subscribe to the Art Store for artwork from museums and galleries. Matting options are available. A built-in motion sensor shows art when you're in the room and turns the display off when you're not. The sensor works only in Art Mode, and performance may vary with lighting.
The TV comes with a Slim Fit Wall-Mount so it can hang flush against the wall. One Invisible Connection cable runs to the Slim One Connect box to limit cable clutter. The magnetic bezel snaps on and off, and bezels are sold separately. The beveled style is available only for 65-inch and 55-inch sizes. Smart features run on Tizen, with built-in voice assistants and streaming apps.
