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Alterna My Hair My Canvas Me Time Everyday Shampoo is a gentle daily cleanser built around a vegan, sulfate-free formula with antioxidants, vitamins and plant-based protein. It aims to clean without stripping, leaving hair soft, smooth and manageable, and it is marketed as color-safe for bleached, treated and curly hair. It suits people who wash often and want a mild everyday shampoo rather than a heavy treatment wash. Against drugstore sulfate-free shampoos it leans on a botanical, salon-style formula; against Alterna's Caviar line it is lighter and less rich, so very dry or over-processed hair may want more moisture.
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Lowest price we've seen: $22.86 on Nov 10 at Newegg. Tracked across 1 store since Nov 10.
Owners generally describe it as a mild, pleasant everyday shampoo that leaves hair clean, soft and not stripped, and color-treated users say it is gentle on dye. Critics focus on the low lather, the scent and the fact that it is not rich enough for dry or heavily damaged hair.