Compared across 3 stores. Prices are checked against each store and labelled with when. Store links may earn us a commission. Price via Klarna.
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The Apple TV 4K (3rd gen) is Apple's streaming box, built around the A15 Bionic chip with 4K HDR output, Dolby Atmos and Dolby Vision, and HDMI 2.1 with Quick Media Switching. Its Siri Remote has a touch surface, voice control and a clickpad, and the box doubles as a HomeKit hub and an Apple Arcade console. It suits people already inside Apple's ecosystem who want the smoothest AirPlay, HomeKit and iTunes integration. Against Roku and Fire TV sticks it costs more and offers fewer third-party apps and no browser, but reviewers rate its speed, picture handling and interface above most rivals.
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Lowest price we've seen: $149.99 on Nov 10 at Verizon. Tracked across 3 stores since Nov 10.
Reviewers consistently praise the Apple TV 4K's speed, clean tvOS interface and strong HDR and Atmos handling, and call the Siri Remote a big improvement over the previous touch-only design. Most criticism centers on the higher price than rival streamers and on Siri's limits. Owners in Apple households tend to be very satisfied.
