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The fourth-generation Apple TV 4K is Apple's streaming box, now built on the A19 chip with a dedicated AV1 decoder, Wi-Fi 7, Bluetooth 6, Thread support and Gigabit Ethernet on the 128GB model. It plays 4K at 60fps and doubles the memory of the previous generation, which helps with heavier games and smoother app switching. It suits people already in Apple's ecosystem who want the fastest, best-connected Apple TV and a hub for HomeKit and Thread smart-home gear. Rivals like the Roku Ultra and Amazon Fire TV Cube cost less and lean on their own ecosystems, while this box trades that for Apple's polish, gaming performance and tight iPhone integration.
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As an Amazon Associate, Deal.ai earns from qualifying purchases.
Lowest price we've seen: $299.00 on Nov 10 at Amazon. Tracked across 1 store since Nov 10.
Owners of earlier Apple TV 4K models praise the speed and quiet operation, and the AV1 decoder and Wi-Fi 7 are seen as meaningful upgrades for streaming. The main complaints are the higher price than rival boxes and the limited appeal outside Apple's ecosystem.
