Turn laundry day up to a perfect 10 with ARM & HAMMER Baking Soda Fresh Liquid Laundry Detergent, Sparkling Fresh Scent! This liquid detergent is packed with 10X more ARM & HAMMER baking soda (vs. the ARM & HAMMER original formula) at great value. This concentrated detergent attacks stains, infuses long-lasting freshness, and whitens and brightens clothing. This laundry detergent works in all washing machine types, including high efficiency (HE) washing machines, and works in cold water. Fill the cap to Bar A for medium loads or use ½ capful for energy-saving cold wash settings (1). Use more for large or heavily soiled loads. Get the trusted clean you expect from ARM & HAMMER Laundry, which washes more loads and folds than any other brand (2). (1) vs. washing in warm water settings (2) based on total wash load volume sold, L52W ending 1/18/2026, all channels
