Does Aura need a primer?

No. Aura is self-priming over sound drywall, plaster, masonry and previously painted wood. Prime bare metal, glossy surfaces or stains that could bleed through.

How does Aura compare with Regal Select?

Aura sits a tier above Regal Select, with more acrylic solids, stronger hide and better burnish resistance. Regal Select is the better value for low-traffic rooms; Aura earns its place in hallways, kitchens and deep colors.

Which sheen should I pick?

Eggshell is the versatile choice for living rooms, bedrooms and hallways. Use matte for ceilings and low-traffic walls, satin or semi-gloss for kitchens, bathrooms and trim.

How long before I can recoat or wash the walls?

Recoat after about one hour. Wait roughly 14 days for full cure before scrubbing or hanging heavy items.

How much coverage does a gallon give?

About 350 to 400 square feet per gallon on a smooth surface. Porous or textured walls absorb more, so plan on extra for a first coat.

Yes. Aura is waterborne and under 50 g/L VOC, compliant in all regions, with low odor for occupied homes.

Where is the Benjamin Moore Aura Interior Paint cheapest?

At Color Haus, for $33.99, 28% under what the other stores charge, as of our latest check.

What do buyers say about the Benjamin Moore Aura Interior Paint?

Rated 4.6 out of 5 from 108 ratings.

Where can I buy the Benjamin Moore Aura Interior Paint?

22 stores we checked sell it, including Color Haus, benjaminmoore.com, Town Line Wallpaper & Paint, Tommy's Paint Pot, ncpaints.com.

Benjamin Moore Aura Interior Paint

Best price now

$33.99at Color HausObserved at 10:44 AM

28% under what the other stores charge

Compared across 22 stores. Prices are checked against each store and labelled with when.

Visit Color Haus

What reviewers say

4.6 / 5108 ratings

Owners and painters rate Aura highly, praising its coverage, color depth and scrubbability. Complaints center on the premium tier and on application, where flashing and lap marks show up if the paint is overworked or the wall is not properly prepared.

What people mention

CoveragePraisedReviewers say it hides in fewer coats, including over darker existing colors.
Color depthPraisedOwners report deep, accurate color that holds up without rub-off.
WashabilityPraisedScuffs and marks clean off without dulling the finish.
CostCriticisedBuyers say the ultra-premium tier is hard to justify for low-traffic rooms.
ApplicationMixedPainters note lap marks and flashing on eggshell if the paint is overworked.
Cure timeMixedWalls stay soft for about two weeks, so heavy cleaning has to wait.

About the Benjamin Moore Aura Interior Paint

Overview

A 100% acrylic latex interior paint with Color Lock Technology®. Engineered for extreme hide and coverage with outstanding durability. Colors stay vibrant with no rub-off.

Why Choose It

• Color Lock Technology® ensures lasting, incomparable color

• Burnish and scuff resistant

• Excellent hide for a flawless finish

• Remarkable coverage even with lighter tones and whites

• Available in 3,500+ colors

Recommended For

Residential and commercial interiors where color accuracy and longevity are critical. Suitable for wallboard, plaster, masonry, wood, and primed metal.

Available at Stein Paint

• Matte, Eggshell, Satin, Semi-Gloss

• Quart and Gallon sizes

• See live inventory for current stock

Technical Notes

• Touch dry 1 hour, recoat 1 hour

• Coverage: 350–400 sq ft/gal

• Apply between 50–90°F