Bird & Wild Coffee Organic Instant Coffee 100% Arabica Tin - 500g

Bird & Wild's 100% Arabica Organic Instant Coffee stands out as a remarkable blend that marries exceptional quality with a commitment to environmental stewardship. At the heart of Bird & Wild's instant coffee is 100% Arabica beans - known for its sweeter, softer taste and higher acidity. Arabica beans are often viewed as the superior choice amongst coffee connoisseurs, offering a refined flavour that is both rich and complex.Being organic, Bird & Wild’s instant coffee is grown without harmful synthetic pesticides and fertilisers and the farmers responsible for its cultivation are compensated fairly for their labour. Such practices are crucial for consumers who place a high value on the ethical and environmental implications of their purchases.Bird & Wild has partnered with the Royal Society for the Protection of Birds (RSPB), a UK charity dedicated to the conservation of birds and wildlife, and donates 6% of all sales to the RSPB, Bird & Wild aligns itself with conservation efforts, an initiative likely to resonate with environmentally conscious consumers.Cup ProfileBird & Wild's instant coffee is medium-roasted with delightful chocolate and biscuit notes, and a rich and balanced flavour profile.500g jar can yield approximately 250 cups, which makes it an economical choice.