Seventh Generation's ultra-concentrated liquid detergent packs 53 loads into a 40 oz bottle by cutting added water. Its triple-enzyme formula (protease and amylase among them) targets food, protein and starch stains, and it comes in a Free & Clear version that is fragrance free and dermatologist tested, plus lightly scented Lavender and Geranium Blossoms & Vanilla versions built on essential oils. It is a strong pick for shoppers who want plant-based ingredients, no dyes or synthetic brighteners, and a Leaping Bunny cruelty-free seal. Against mainstream detergents it trades some heavy-stain muscle and strong scent for gentler, fragrance-light formulas that suit sensitive skin.
In stockReturn policy
Rated 4.5 out of 5 across about 2,400 ratings, buyers largely praise the Free & Clear version for cleaning well without irritating skin and for its low-scent, dye-free formula. Complaints center on stain performance on tough grease and on how quickly the small bottle runs out.
This is a concentrated liquid laundry detergent with a triple-enzyme formula. Enzyme stain removers, including Protease and Amylase, work on stains. It contains no synthetic fragrances, dyes or artificial brighteners.
The formula is four times concentrated and uses less added water, so a 40 oz. bottle holds 53 loads. It is gluten-free and triclosan-free, and it is Leaping Bunny certified, meaning it is not tested on animals and contains no animal-based ingredients.
The Free & Clear version is fragrance free and hypoallergenic, and it is dermatologist tested to be gentle on skin. The Fresh Lavender version is gently scented with 100% essential oils and botanical extracts. The Geranium Blossoms and Vanilla version is gently scented with 100% essential oils and botanical extracts such as bergamot, geranium and vanilla.
