How is this different from the original Power Grip Primer?

The original is a clear, non-shimmer gel. This version adds gold micro-shimmer for radiance, while the grip and tacky feel are similar.

Does the shimmer show through foundation?

A light layer under foundation gives a subtle glow. Use more for a visible shimmer, or wear it alone as a base.

Is it good for oily skin?

It can work, but the tacky texture and shimmer may look greasy on very oily skin. Powdering the T-zone helps.

How much should I use?

One pump or a pea-sized amount is enough for the whole face. Let it set for about 30 seconds before foundation.

Is it vegan and cruelty-free?

Yes. e.l.f. is Leaping Bunny and PETA certified cruelty-free, and this primer is vegan.

A 0.81 fl oz tube of gold shimmer gel primer.

Where is the e.l.f. Power Grip Gold Drip Primer cheapest?

At Walmart, for $11.00, as of our latest check.

e.l.f. Cosmetics

e.l.f. Power Grip Gold Drip Primer

Best price now

$11.00at WalmartChecked Nov 9

Prices are checked against each store and labelled with when.

Visit Walmart

e.l.f. Cosmetics

e.l.f. Power Grip Gold Drip Primer

Best price now

$11.00at WalmartChecked Nov 9

Prices are checked against each store and labelled with when.

Visit Walmart

Ask our agent about this product

It checks today's price at every store, compares the alternatives and answers in about a minute.

Price facts

Last seen at $11.00 at Walmart on Nov 9.

Our take on the e.l.f. Power Grip Gold Drip Primer

This is a gel primer with fine gold shimmer, made to hold makeup in place while adding a soft radiance. It is the gold version of e.l.f.'s Power Grip line, which is known for a tacky grip that helps foundation cling. The shimmer suits people who want a lit-from-within base under makeup or a glow on bare skin, and it is a budget-friendly alternative to shimmer primers from luxury brands. The tacky texture is the main trade-off: it can feel sticky and may not flatter very oily skin.

Best forDull or tired skin that needs a glow under foundationNormal to dry skinSpecial occasions and evening makeupShoppers who want a shimmer primer without a luxury price

Pros

Tacky finish helps foundation grip and last longer
Fine gold shimmer gives a soft radiance
Works on bare skin as a subtle highlighter base
Vegan and cruelty-free, with no phthalates, parabens or triclosan
Lightweight gel texture spreads easily

Cons

Sticky feel before makeup goes on
Shimmer can emphasize texture and pores
Not ideal for very oily skin
Gold flecks may be too visible for matte makeup looks

e.l.f. Power Grip Gold Drip Primer prices at every store

WalmartNew
In stock
$11.00Checked Nov 9
Visit Walmart

What reviewers say

Owners of the Power Grip line praise how well it holds makeup and how little is needed. The gold version draws mixed feelings: some love the glow, others find the shimmer too much or the tackiness uncomfortable.

What people mention

GripPraisedUsers say foundation clings to it and lasts longer than with ordinary primers.
ShimmerMixedSome love the radiance; others find the gold flecks too visible or glittery.
TextureCriticisedSeveral describe it as sticky and tacky before makeup is applied.
PoresCriticisedSome say the shimmer settles into pores and fine lines.
ValuePraisedUsers note a small amount goes a long way, so the tube lasts.

About the e.l.f. Power Grip Gold Drip Primer

e.l.f. Power Grip Gold Drip Primer is a face primer infused with gold micro-shimmer flecks. It gives skin a radiant glow and illuminates all skin tones.

The primer grips makeup for long-lasting wear.

Type: Face primer
Color: Gold
Size: 0.81 fl oz
Finish: Radiant, with gold micro-shimmer flecks
Skin tones: Illuminates all skin tones
Free from: Phthalates, parabens, nonylphenol ethoxylates, triclosan, triclocarban
Certifications: Vegan; cruelty-free certified by Leaping Bunny and PETA; made in Fair Trade Certified facilities

Specifications

color: GoldSource
size: 0.81 fl ozSource

Questions and answers

How is this different from the original Power Grip Primer?: The original is a clear, non-shimmer gel. This version adds gold micro-shimmer for radiance, while the grip and tacky feel are similar.
Does the shimmer show through foundation?: A light layer under foundation gives a subtle glow. Use more for a visible shimmer, or wear it alone as a base.
Is it good for oily skin?: It can work, but the tacky texture and shimmer may look greasy on very oily skin. Powdering the T-zone helps.
How much should I use?: One pump or a pea-sized amount is enough for the whole face. Let it set for about 30 seconds before foundation.
Is it vegan and cruelty-free?: Yes. e.l.f. is Leaping Bunny and PETA certified cruelty-free, and this primer is vegan.
What is in the tube?: A 0.81 fl oz tube of gold shimmer gel primer.
Where is the e.l.f. Power Grip Gold Drip Primer cheapest?: At Walmart, for $11.00, as of our latest check.